You may own a business or work for a company or even a multi-million dollar corporation. Whatever the case may be, brand positioning is an ultra-important factor that contributes to the success of a...
Category: Branding
Creating a name for a brand can be a daunting task. Your entire company will be known by the name you choose, and that can be a lot of pressure. There are many options to choose from and it can be...
We all know the value of having a brand ambassador supporting your business and use various marketing strategies to attract and retain customers towards the company. A brand ambassador is someone...
Brand loyalty is a big part of consumer psychology. Consumers get emotionally attached to brands and use them to recreate the feelings of liking, trust, and security they had when they first...