As the summer season approaches, Americans are once again gearing up for their long-awaited vacations.
A recent survey conducted by OnePoll on behalf of Motel 6 provides a comprehensive look into the travel plans and preferences of U.S. adults this year.
It sheds light on various aspects of summer travel, from destination choices to accommodation preferences and budgeting considerations.
Defining Vacations and Trips
Before diving into the survey’s findings, it’s essential to understand how respondents differentiate between a “vacation” and a “trip.”
According to the survey:
- Vacation: Defined as travel for relaxation by 53% of respondents.
- Trip: Defined as travel for a specific purpose or event by 32%, and simply getting out of their hometown by 30%.
Indicators of “Vacation Mode”
When it comes to feeling like they are truly on vacation, respondents identified two key moments:
- Arriving at the hotel: This was a significant marker for 59% of participants.
- Getting the first breath of ocean air: Another 47% felt this was the moment they transitioned into vacation mode.
Travel Preferences and Modes of Transportation
Driving remains the preferred mode of travel for many Americans this summer:
- 60% are opting to drive to their destinations.
- Among these, 23% drive to bond with their travel companions.
- A remarkable 77% of those traveling by car find it more enjoyable compared to other forms of travel.
Summer Getaway Activities
Participants have diverse plans for their summer getaways:
- 48% plan to attend events like family and friend reunions.
- 36% are looking forward to exploring a new city.
- 60% aim to relax, which aligns with the vacation definition.
Roles in Travel Planning
Travel roles within groups often vary, with individuals taking on specific responsibilities:
- 23% serve as the relaxation reminder.
- 28% act as the trip coordinator.
- 22% take on the role of activities and excursion guide.
- 10% identify as the backseat driver.
Accommodation Preferences
When it comes to choosing where to stay, hotels remain the top choice:
- 61% will stay at a hotel.
- 27% prefer rental homes.
- 22% will stay at a family member’s home.
Hotel Habits
Upon reaching their hotels, travelers have distinct habits regarding their belongings:
- 57% keep their items in their luggage.
- 34% use the dresser.
- 47% utilize the closet.
Travel Timing Preferences
Timing plays a crucial role in travel planning:
- 43% prefer a mix of holiday and off-holiday weekends.
- 9% favor holiday weekends due to the availability of activities and easier time-off approval.
- 26% choose off-holiday weekends to avoid crowds and benefit from cheaper tickets.
Cost and Its Impact on Travel Plans
Cost remains a significant factor influencing travel plans:
- 87% say cost will impact their travel plans.
- 63% report that cost will have a greater impact than last year.
- 40% find discount codes or deals important.
- 23% plan their trips in advance to secure the best deals.
Key Factors in Travel Planning
When planning their travel, respondents consider several crucial factors:
- Cost: 21% identified this as the most important factor.
- Location: Chosen by 16%.
- Ability to relax/unplug: 14%.
- Opportunities for new experiences: 12%.
- Weather: 11%.
- Whether family or loved ones can come along: 11%.
Travel Definition Metrics
Understanding what constitutes a “trip” versus a “vacation” also involves specific metrics:
- Trip:
- Traveling for a purpose/event: 32%.
- Getting out of their city/town: 30%.
- Somewhere they can drive to: 18%.
- Away for two days or less: 15%.
- Traveling for relaxation: 16%.
- Vacation:
- Traveling for relaxation: 53%.
- Spending more than three days away from home: 36%.
- Completely disconnecting from work: 25%.
- Getting out of their city/town: 17%.
- Getting out of their usual routine: 16%.
Expert Insights
Julie Arrowsmith, President and CEO of G6 Hospitality, emphasizes the enduring appeal of road trips and the availability of affordable, pet-friendly lodging options.
She advocates for memorable and budget-friendly summer trips, highlighting the benefits of rewards programs for travelers looking to make the most of their vacations without breaking the bank.
Conclusion
From reconnecting with loved ones at reunions to exploring new cities and simply unwinding by the ocean, the 2024 summer travel season is set to offer something for everyone.
How do you plan to make the most of your summer travel this year?
What tips from the survey will you incorporate into your travel plans?
Share your thoughts and strategies in the comments below.
We’d love to hear how you’re preparing for your summer adventures and any unique insights you’ve discovered.