Founded in 2016, Jellysmack calls itself a global creator company that partners with popular video content creators to amplify their reach and revenue, unlocking new ways for them to monetize their brand, grow their digital footprint and reach their full potential on all social media platforms.
But how does Jellysmack make money? Are you curious to know how many revenue streams do they have? If so, you’ve come to the right place. Let’s dive into its business model and find out how Jellysmack makes money.
Jellysmack operates on a revenue share model. It makes money by accepting video content from content creators, then marketing and monetizing that content on social media platforms to generate ad revenue on those platforms.
Jellysmack is a social media platform for social media platforms. The platform analyzes, optimizes, and publishes their existing content on additional social media platforms that they’ve not properly utilized yet, ultimately boosting engagement and reach.
Like most successful social media platforms, it has lots of video content and a video content monetization program, but that is not the real secret to how Jellysmack makes its money.
Business Model of Jellysmack
Jellysmack has a revenue share business model. Jellysmack takes video content from content creators within the Creator Economy and optimizes that content for other social media platforms. It then monetizes the content through PPC, CPM, and other advertisement-related monetization methods.
Jellysmack’s product is video content, both from its own channels on Jellysmack and the content it distributes to other social media platforms.
Through its Creator Program, Jellysmack’s services include:
- Content creation (not from actual studios but from its community)
- Content editing and maximization
- Content optimization (SEO)
- Content distribution
- Content monetization
What is the marketing plan for a video content digital marketing company? It is almost a redundant question. The service they offer is to market for content creators. Therefore, as long as they do a good job with their service, the marketing takes care of itself.
Jellysmack is, by its very nature, a remote business, so it does not have the expenses of a brick-and-mortar business. They do not need to maintain a studio because they are not content creators.
Jellysmack is already making a profit. Their plan to make greater profits is to penetrate other markets that have not already been penetrated. YouTube makes money for Jellysmack, but it is already a saturated market for video content.
Jellysmack, however, is partnering with established YouTube stars with followers numbering in the millions to penetrate social media platforms that are less saturated as far as video content is concerned:
How Does Jellysmack Make Money?
Jellysmack is basically something that is a little bit like YouTube, but different in that it is taking YouTube to the next level.
With YouTube, you shoot videos and post them, but you are on your own. YouTube does not care whether or not anybody likes your video or whether they leave comments. They certainly could care less whether or not you can monetize your video content.
That situation with YouTube might not be so bad if you happen to be a digital marketer with skills in SEO, social media platforms, and paid advertising, or even better, some video editing know-how.
However, if you do not have a technical background, and you are simply, let us say, a creative person, YouTube can leave you with two likes and a comment, the two likes from your best friend and your mom and the comment from yourself under an assumed alias.
Let us say that you are, actually, a serious artist and you are willing to take some Udemy course to learn SEO and video editing, etc., so that you can post your yoga video or your guitar song, etc.
How much time will you have to spend to learn that stuff? By the time you learn all that stuff, will you still remember how to teach yoga and play guitar?
With Jellysmack, you are free to be a creative person, even if you are not a technologically initiated person. With Jellysmack, you only have to do three things:
- Register on Jellysmack’s platform
- Shoot some content with your smartphone, tablet, digital camera, etc.
- Upload it to Jellysmack
That is all. After that, you can forget about it and let Jellysmack handle the rest. They can optimize and monetize your content for you by:
- Searching within their existing pool of users to find the right demographic for your target audience
- Posting your video on social media
- Monetizing your content through PPC and other revenue streams
- Helping you get moral, social, and career support through their own ecosystem
The best analogy would be that of an actor or a rock star having a business relationship with an agent or talent manager. These artists could try to find work on their own, but that takes time away from them perfecting their craft.
In the pre-digital age, the number of struggling artists far outnumbered the number of agents and talent managers that were able and willing to help them. The top 1/10 of 1% made some kind of living doing what they loved and the rest became amateurs or starved.
Now, things are different. In the digital age, a marketing team can handle video content for several creative people by simply typing on the keyboard, and the process is only going to get easier and easier. Welcome to the Creator Economy!
Obviously, the monetization of this video content is not so difficult provided that:
- The content generates organic traffic in high volume
- Someone can install and maintain some type of advertising campaign that will have sponsors compensate content creators and their partners, like Jellysmack i.e, a PPC like Google Adsense or a company that wishes to install pop-ups or attach advertising videos to the video content that had created the traffic would generate revenue for Jellysmack and their content creators.
Once Jellysmack obtains the video content it plans to monetize, the social media platforms it plans to distribute that content to become revenue streams:
YouTube in some ways is the most ideal revenue stream for Jellysmack. There is no major social media platform that has been doing online videos longer than YouTube. YouTube is the undisputed king of the market with the lion’s share of the market share, at least for now.
To put the power of YouTube in perspective, one need only think of Logan Paul. Logan Paul has a boxing record of 0-1 and yet, somehow, he was paid $10 million to fight Floyd “Money” Mayweather, possibly the best-paid boxer of all time.
For those who know nothing of the boxing world, Mayweather has a 50-0 win-loss record, a perfect record, and fifteen world boxing titles under his belt.
And yet, this living legend allowed a YouTube star to fight him when so many better-deserving fighters will never have a chance to fight the champ. Even more outrageous, this YouTube star has yet to win a single boxing match. That is the power of being a YouTube star!
While YouTube may have the lion’s share of the online video market, there is still a lot of money to be made on Facebook. For YouTube stars that already have a following, it is not a big risk to allow Jellysmack to have access to their content and onboard that content to Facebook.
Beauty Studio, a Facebook page owned by Jellysmack, had 269 million views on Facebook in August 2019. Jellysmack CEO Michael Phillipe says that content creators on Facebook are making six figures a month through Jellysmack.
Before partnering with Jellysmack, Facebook video content creator Reaction Time had 80,000 Facebook fans. After partnering with Jellysmack, Reaction Time wound up having 3 million fans with 100 million views per month on Facebook alone.
Instagram is actually a very useful platform for selling products and, therefore, relatively easy to monetize if you have a high following. Instagram has over one billion active users.
The normal rate for sponsored influencers is $10 for every 1,000 followers. Depending on engagement and niche, however, the compensation can be as high as $500 per 1,000 followers.
From its inception, Tik Tok has always been geared towards helping its users monetize their video content. That is why Tik Tok has its own creator fund, complete with a marketing template, to make the whole process simple and lucrative.
Snapchat also has a big market and has created several tools to assist its content creators:
- Spotlight: 125M monthly active users. $130+ M earned by 5,400+ creators.
- Story Replies
- Snap Tokens
Reaction Time, mentioned above regarding Facebook, has another 5.9 followers on Snapchat.
Jellysmack also distributes optimized video content on Twitter.
Twitter has two video content monetization programs:
- Amplify Pre-Roll
- Amplify Sponsorships
In addition to having distribution deals with half a dozen social media platforms, we must not forget that Jellysmack is a social media platform in and of itself, capable of broadcasting videos from its own content creators.
Jellysmack has over ten billion monthly views in its own right and produces over 25 shows. Original series produced by Jellysmack include:
- Beauty Hacks – 9.4 M followers
- Beauty Wow – 5.2 M followers
- OMG: L’Hebdo – 1.1M followers
- LaurDIY – 835K followers
- Karina Garcia – 360K followers
- Hellthy Junk Food – 349K followers
- Jackie Aina – 208K followers
Funding is not a problem for Jellysmack. Form the table, it is plain to see that the funding for Round C has increased 475x from the funding for Round A in 2017 over the course of four years.
Notable investors include SoftBank Investment Advisers, Kreos Capital, Unilever Ventures, Highland Europe, and Interplay Ventures.
|Date||Funding at each Round (A,B,C)|
|Mar 27, 2017||$2 M|
|Feb 15, 2018||$14 M|
|May 12, 2021||$950 M|
Is Jellysmack Profitable?
Jellysmack, the global creator company is already profitable but continues to raise additional capital. The company has a long-term vision of leveraging its technology platform to help creators unlock their full potential.
According to dot.LA, Jellysmack has been profitable since 2020. It has strong backers like SoftBank.
In addition to its standalone services, Jellysmack will continue to power the growth of creator portfolios. The company is focused on helping creators manage their businesses by providing a unified offering for all their creator needs: growth, social, revenue, and support.
Jellysmack is already helping creators enhance their content and grow their audience across different platforms, as well as building a global community of creators that help each other succeed.
It continues to drive explosive growth for creators around the world through proprietary technology investments that focus on optimizing video content for reach and performance on social media platforms.
While the year-to-year valuations and revenues could not be publically found, Jellysmack’s valuation for 2021 is currently over $1 billion and its current yearly revenue is about $83.4 M.
Conclusion: How Does Jellysmack Make Money?
Finally, you’ve reached the end of the article, congrats! We hope it helped to clarify what Jellysmack is, its business model, and how they make money.
Jellysmack has grown tremendously over the years. They have gained popularity because of the results they have produced. In addition, they provide high-quality support and excellent customer satisfaction.
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Have a great day!