Ready to get your voice shopping on? You’re in luck because we’ve got a list of voice shopping statistics that’ll help you understand the landscape of this exciting new technology and make informed decisions about your business.
If you’re a business owner or marketer trying to figure out how you can capitalize on the growing trend of voice shopping, you’ll get to know exactly who’s doing it and why!
Voice shopping is becoming more popular every day, but that doesn’t mean it’s easy to find relevant statistics. We know how frustrating it can be to find information on something as important as voice shopping and how easy it is to get lost in the noise online. That’s why we’ve done all the hard work for you by compiling a list of voice shopping statistics—all in one place!
Right now, you’re probably wondering:
- How many people are using voice search?
- What are they looking for?
- How much money is being spent?
We’ve got the answers you need. Whether it’s about customer satisfaction, demographics, or market trends, we’ve got you covered.
With this information at your fingertips, you can confidently approach this new technology with confidence and start making more informed decisions about how your business will incorporate it into its operations.
Voice Shopping Statistics (The Highlights)
- 44.4% of US voice assistant users say they use voice shopping to browse for new products.
- 45.8% of Americans agree that the biggest advantage of voice shopping is that it is done hands-free.
- 37.9% of consumers say they have made purchases of between $20 and $50 through voice shopping.
- 80% of US consumers who have made a purchase using their voice assistant are satisfied with it.
- 9% of users say they have purchased new products on their smart speaker.
- 80% of smart speaker owners who heard an ad on their device agree that advertising on smart speakers is innovative.
General Voice Shopping Statistics
1. 27.2% of US consumers say they have tried or are likely to try out voice shopping.
The statistics reveal that the interest in voice shopping among Americans has increased since 2018, when only 11.6% of them said they have used or are likely to use it.
But what exactly is voice shopping? It’s when you use your voice to order products from your phone or other smart devices, like Google Home or Amazon Alexa.
You can ask for anything from a specific brand to just generic items. For example, you could say, “Alexa, I want paper towels” and that would give you a list of recommendations based on what you’ve bought in the past and other information about your preferences. It’s exciting because it can make the process of buying things much more convenient—you don’t have to type in anything!
The awareness of its existence has also increased, as only 9.4% of people say they don’t know what voice shopping is. Their percentage in 2018 was much more considerable at 26.2%.
However, at the same time, the percentage of people who are unlikely to use voice shopping has also increased from 62.2% in 2018 to 63.4% in 2021.
2. 17.5% of all US consumers have used voice to make at least one purchase.
Historical data suggests that the number of consumers who used their voice to make a purchase has more than doubled in the span of three years. In 2018, only 8.2% of the US adult population had experience with voice shopping.
In raw figures, there were 20.5 million Americans with voice shopping experience in 2018, while their number increased to 45.2 million by 2021, which is a 120% growth.
3. 5% of American adults engage in voice shopping on a regular basis.
Voice shopping is a new way to shop, and it’s growing in popularity every day.
About 5 percent of Americans are regular voice shoppers, according to a recent survey conducted by Bizrate Insights. That means that 1.65 million Americans are using their voices to buy stuff they need, want, or love.
That’s an impressive number, and it’s even more impressive when you consider that this is only the beginning of a new trend in e-commerce.
Voice shopping isn’t just for purchases, though: it can also be used for finding out information about products or services that you’re considering buying or for asking questions about them.
Voice assistants are becoming more sophisticated every day, making it possible for consumers to navigate their way around a store and order products directly from their homes or cars without ever having to pick up a phone or open an app.
(Insider Intelligence, Bizrate Insights)
4. 51% of US adults have not tried or do not plan to try voice shopping.
It’s no secret that the world of shopping is changing. With the rise of mobile devices and the proliferation of voice assistants like Alexa and Siri, consumers are increasingly comfortable with buying things online using their voices.
Despite the fact that voice shopping is one of the fastest-growing trends in e-commerce, over half of US adults haven’t tried or aren’t planning to try voice shopping. This could be because people are worried about security, privacy, and the lack of control they may have over their data if they use voice assistants.
While no study has been done yet on the topic, it’s likely that the number of people who do use these assistants are more comfortable with them now than they were when these assistants first came out.
5. 44.4% of voice assistant users in the US say they use voice shopping to browse for new products.
While browsing is the most popular voice shopping activity, 34.1% of users also use it to perform a search on products. In addition, 30.3% say they use the voice shopping feature to create shopping lists, 28.2% use it to search for product reviews, and 24.2% actually use it to purchase products.
Furthermore, 21.5% use voice shopping to compare prices, 21.2% to set purchase reminders, and 17.7% use it to reorder past purchases. A significantly smaller portion of users, or 13.9%, use it to complete saved transactions, while just 11.4% say they use it to make impulsive purchases.
In addition, 62% use their voice assistants to check the shipping or delivery status of their orders, 58% search for more information about a product or a service, and 57% use them to find answers to common questions.
The most recent voice assistant stats further reveal that 55% of the consumers use their voice to review or confirm an order, while 54% check the price and availability of a product or service using their voice. Just over a half, or 52%, use voice assistants to inquire about promotional offers and discounts.
Finally, 49% use them to make comparisons between multiple products, and an equal percentage use their voice to inquire about locations and working hours of retail stores and restaurants.
7. The biggest advantage of voice shopping is that it is done hands-free, according to 45.8% of Americans.
A recent survey conducted with voice assistant users and nonusers reveals that 37.2% of Americans appreciate the time efficiency of voice shopping. Moreover, the fact that it’s always on and allows multitasking is cited as an advantage by 29.3% and 27.1% of the responders.
Other popular voice shopping benefits include automatic reminders, cited by 17.4%, user habits analyses by 13%, and personalized shopping experience, cited by 11.3% of Americans.
8. Data security risk is the biggest drawback of voice shopping, according to 33.1% of US consumers.
However, the stats show that a larger percentage of nonusers, or 47.3%, are concerned with data security, while only 27.2% of actual voice assistant users consider this a drawback.
Additionally, 31.7% of consumers cite data tracking as voice shopping’s biggest disadvantage. Even though the fact that it is always on is cited as a benefit by some consumers, there are also 24.4% who view it as a drawback. Similarly, 23.4% of them consider its ability to learn the user’s routine a disadvantage.
Furthermore, the lack of visual browsing is cited as a drawback by 22.5% of the consumers, 20.8% say they have voice recognition issues, and 14.3% view having to speak aloud as a disadvantage.
9. 40% of voice shoppers have used voice shopping to purchase groceries.
The above figure makes groceries the most commonly used voice shopping category in the USA, followed by everyday household items, which have been bought by 37.6% of the consumers.
Additionally, close to a third, or 32.2% of voice shoppers, used their voice to order apparel items, 23.4% purchased consumer electronics, and 18.1% ordered digital content such as music and movies using voice assistants.
10. 34.1% of American voice assistant users have purchased groceries using voice shopping.
While the largest portion of voice assistant users has used the voice shopping feature to purchase groceries, there are also 28% who used to buy electronics and 27% who voice shopped for personal care items.
Furthermore, 24.8% purchased clothing items, 21.8% household products, and 18.8% bought pet supplies using the voice shopping feature on their assistant.
Finally, 16.7% say they used the feature to purchase gifts, and 15.4% used it to buy home goods and furniture.
11. 37.9% of consumers say they have made purchases of between $20 and $50 through voice shopping.
The above price range is the one the largest portion of online shoppers say they have experience with, while 26% say they have purchased items worth up to $20 using their voice.
Moreover, 21.91% have bought items costing between $51 and $100, and almost the same percentage, or 21.9%, made a purchase worth between $101 and $200.
The statistics show that voice shopping is not commonly used for larger purchases, as only 5.9% of the consumers say they have made an order of over $200 using their voice.
12. 80% of US consumers who have made a purchase using their voice assistant are satisfied with it.
Of them, 39% shared this positive experience with their friends and family, and an equal percentage shopped with the same retailer again. Additionally, 36% report that their opinion of that retailer has improved, and 24% say they spent more money with it after their pleasant voice shopping experience.
However, a significant portion of consumers doesn’t trust their voice assistants enough to use them for shopping. Namely, 45% of them don’t feel comfortable sending payments through them, while 46% don’t trust voice assistants to interpret and process their orders correctly.
Smart Speaker Owners Voice Shopping Statistics
13. 26% of smart speaker owners have made at least one purchase using their voice.
According to a recent survey, 11.5% of smart speaker users use the voice shopping feature on a monthly basis, while 2.1% say they use it daily.
The statistics also show that Google Home users are more likely to voice shop, as 36.8% of them have used their smart speakers for this purpose. On the other hand, only 23.3% of Amazon Echo owners have made a purchase using their voice.
However, since Amazon Echo has a considerably larger user base, the people who have used it to make a voice purchase account for almost two-thirds, or 63.6%, of the total number of smart speaker voice shoppers, while Google Home users account for 32.7%.
14. 9% of users say they have purchased new products on their smart speaker.
Additionally, 12% say they have reordered previously purchased products, while 13% used their voice to order digital content, such as movies, TV shows, and music.
Smart speaker usage statistics further reveal that 14% of users used their voice to add items to cart but then finalized the transaction on a different device.
According to the stats, asking for product information and recommendations is the most commonly used smart speaker shopping activity, with 22% of the users saying they have done it before.
15. 80% of smart speaker owners who heard an ad on their device agree that advertising on smart speakers is innovative.
If they were granted the ability to interact with ads they hear on their smart speakers using their voice, 33% of smart speaker owners say they are very likely to add the advertised item to their shopping cart. 32% say they are somewhat likely, while 35% are not likely at all to do the same.
Additionally, 33% say they are very likely to request more information about the product to be sent to them, 37% say they are somewhat likely, and 30% are not likely at all.
(National Public Media)
16. Voice shopping through a smart speaker is the favorite method of shopping for only 1.8% of US consumers.
The traditional method of in-store shopping remains the preferred method of buying things for the vast majority, or 48.5%, of Americans. Furthermore, 31.7% favor shopping on a website, while 15.7% prefer shopping on their mobile device.
However, the latest stats show a 31% rise in consumer interest in using voice shopping while shopping in a physical store in the last three years. Namely, in 2018, 47.8% of consumers stated they are open to using voice assistants while shopping in-store, while their percentage in 2021 increased to 62.6%.
Voice Shopping Demographics
17. Only 2% of female US consumers regularly use voice shopping.
In addition, 7% of adult women in the US say they have used voice shopping before but are not regular users, and another 7% say they haven’t used it before but are very interested in trying it out.
Furthermore, 21% of them say they have never voice-shopped before and are only somewhat interested in trying it out, while 55% haven’t used voice shopping and have no intention of trying it out.
Lastly, 8% of female consumers in the US don’t know what voice shopping is.
18. 8% of American men say they use voice shopping regularly.
The stats further reveal that an additional 12% of male US consumers have tried voice shopping before but don’t use it every day, while 10% have never used it but are very interested in trying it out.
Moreover, 17% have never voice-shopped before and are very interested in trying it out, while 47% have never tried it and have no interest in trying it out in the future as well.
Finally, 7% of American men don’t know what voice shopping is.
19. 9% of American consumers between the ages of 18 and 34 are frequent users of voice shopping.
According to the statistic above, US consumers from the youngest age group are the most common users of voice shopping. Interestingly, with 10%, they are also the age group with the largest percentage of people who never heard of it.
In comparison, only 5% of Americans aged between 35 and 54 regularly use voice shopping, while 6% say they don’t know what it is.
US consumers over 55, on the other hand, are the age group who uses voice shopping the least, with only 2% and 7% of the oldest Americans say they don’t know what voice shopping is.
While not all of them use them for direct voice shopping purchases, they still make use of their voice assistants for searching for products and customer reviews.
Google’s Assistant is the most popular for shopping-related activities among Millennials, with 24% of them saying they prefer it. Apple’s Siri is preferred by 19%, Amazon’s Alexa by 18%, and Microsoft’s Cortana is only favored by 5% of them.
21. 10% of male smart speaker owners have purchased a new product through their smart speaker devices.
Statistics show that female users are slightly less likely to buy products with their voice on their smart speaker, as the percentage of women who have done so is 8%.
Furthermore, men are also more likely to reorder products they have bought before (14% vs 11%) and order digital content (16% vs 12%) on their smart speakers than women.
Female smart speaker owners are more likely to add items to their cart using their voice and finish the transaction on another device (15% vs 11%) and slightly more likely to inquire about product info and recommendations (23% vs 21%) on their smart speakers than male users.
22. 24% of smart speaker owners in the 35 to 54 age group have used their smart speakers to request product recommendations or more info.
In comparison, 19% of smart speaker users aged between 18 and 34 and 21% of those older than 55 have used their smart speakers for this task.
The 35 to 54 age group also has the highest percentage of users who used their smart speakers to add items to cart and finish processing their order on a different device, with 18%. The percentage of users aged 18 to 34 who have done this is 15%, while only 7% of users older than 55 have shopped this way.
An equal percentage of 14% of users in both the 18-34 and 35-54 age brackets have used their smart speakers to order digital content, while the share of users over 55 who have done this is 12%.
23. 15% of smart speaker users between 18 and 34 have used their smart speakers to reorder an item they purchased before.
The youngest smart speaker owners are the age group most likely to use their smart speakers for this activity, while 12% of those aged between 35 and 54 and 11% of those over 55 have done the same.
They are also the group that is the most likely to purchase a new product through their smart speakers, with 17%, while only 7% of smart speaker owners between 35 and 54, and just 5% of those older than 55 have shopped like this.
We know that voice shopping is still in its infancy, but we also know that it will grow rapidly over the next few years. As it does, we’ll see more and more companies investing in this technology—and more consumers looking for ways to access their favorite brands through voice shopping.
If you’re interested in getting started with voice shopping or improving your current strategy, we hope you’ve found this blog useful. We’re excited to see what the future holds for this space, and we’ll be back with more updates as things progress.
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