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How Does Carbon Health Make Money? Business Model of Carbon Health


How Does Carbon Health Make Money

Carbon Health is a healthcare provider whose mission is to make great healthcare accessible to everyone. They were founded on a unique omnichannel technology that connects patients and providers into a seamless care experience. The omnichannel model has been an overwhelming success, with Carbon Health recording 39,734 percent growth over the past three years. They are not stopping there, aiming to become the largest primary care provider in the United States by 2025.

In one of our previous emails, a reader asked us to dive into the nitty-gritty of how Carbon Health makes money. And we love getting down to the details like that! So that’s what we’re going to do today.

Carbon Health makes money predominantly from patient fees, some of which are paid directly to Carbon Health by Medicare. Co-branded clinics pay a portion of their revenue to Carbon Health for use of the omnichannel technology. Moreover, software acquisitions provide revenue through customer subscription fees.

Business Model of Carbon Health

While Carbon Health describes itself as a primary health care provider, its competitive advantage is its unique and proprietary omnichannel technology. They can only provide quality care at a low cost through this software which puts the patient at the center of the healthcare network.

The Carbon Health platform builds the structures around the patients to allow the free flow of information to deliver care at a time and place that is convenient for them. This health care model was the motivation for the name Carbon Health, as the central node (the patient) and satellite nodes (health care providers) look very similar to a carbon molecule.

The Carbon Health software creates a frictionless connection between the patient’s physical contact points such as clinics and pop-up sites, virtual care applications, and in-home devices that manage chronic illnesses. The software supports the full range of needs, including urgent, episodic, preventative, and chronic care for the patient.

For example, a patient may have a video visit with a doctor and then attend a Carbon Health mini-clinics for a blood test, organize a continuous glucose monitor at a nearby wellness clinic, and follow up on all of the results with their doctor virtually.

This technology enables Carbon Health to undertake the strategy of operational excellence and to focus on being the lowest-cost provider in the industry. The software radically reduces both the time and cost involved in patient care by removing or automating many of the burdensome administrative tasks from the healthcare process.

For example, it has reduced the time it takes a doctor to complete practice notes from several hours, usually completed at the end of a long day, to around half an hour. It also enables greater consistency in the quality of service and links larger providers with regional and local services. As the founder Eren Bali describes it, they aim to be the Starbucks of the health sector, both in terms of distribution model and brand loyalty.

Patient data is immediately shared across health care providers in the network making communication radically more efficient, and creating a store of information that can be used, through machine learning, to assist both that patient, and future patients with similar symptoms or conditions.

The Carbon platform has also been designed for maximum data ingestion and usage, enabling analytics and machine learning to improve clinical efficiency continually. Such tasks include diagnosis, where Bali has estimated that the software can pinpoint a correct diagnosis for a patient with 90 percent accuracy.

With the strategy of operational efficiency, Carbon Health keeps costs low and, in turn, can maintain low prices to ensure its mission of affordable health care. However, an issue with co-branded clinics arose when some chose to increase prices and thus their profits. These clinics saw the Carbon Health software as a premium innovation and a reason to increase their prices. This was directly in conflict with the Carbon Health mission. As a result, a decision has been made to focus on ownership of assets to maintain control over prices.

While Carbon Health’s business model is based on its unique technology, it also recognizes the advantages of having a physical “bricks and mortar” business to improve quality of care and reduce marketing costs. As Bali states in an interview with Forbes:

“I was passionately opinionated that without physical locations, there’s no great healthcare.”

The physical clinics operate as storefronts and effective marketing tools to drive organic traffic. In some locations, 95% of Carbon Health patients are from word-of-mouth or walk-bys, which have minimal marketing costs.

 

How Does Carbon Health Make Money?

Carbon Health has four main revenue sources, being:

  • Fees from Medicare
  • Fees from patients
  • Fees from co-branded clinics
  • Subscription fees of acquired technology providers.

 

Medicare Fees

Carbon Health charges fees for all of its primary health care services. Carbon Health receives the treatment fees directly from Medicare for those patients covered by Medicare.

If the costs of treatment exceed the Medicare payment, the patient must pay the gap directly to the service provider and then seek reimbursement if possible from their health insurance company.

 

Patient Fees

Depending on the health insurance help received by the patient, these fees may be paid directly to Carbon Health by the patient or via their health insurance company.

Carbon Health intends to keep prices as low as possible to ensure the inclusion and accessibility of its services to everyone. At this time, they have been successful in charging only the approved Medicare rate for all of its services.

 

Co-branded Clinic Fees

Carbon Health also provides omnichannel technology to other independent clinics, which become co-branded services. It delivers a full-service technology platform for these clinics, including electronic health records, a full-blown EHR system, telehealth tools, prescription fulfillment, payments, and scheduling.

Carbon Health makes money from this arrangement by collecting a portion of the clinic’s revenue in technology fees. The difficulty with this arrangement is that Carbon Health has no control over the prices being charged to the patients, diluting the ability to achieve its mission of affordable health care.

For this reason, the company is reducing a focus on this revenue, prioritizing the establishment of company-owned facilities instead.

 

Subscription Fees

In 2021 Carbon Health acquired Steady Health (a wireless diabetes management service) and Alertive Healthcare (a remote monitoring platform for patients with hypertension).

These providers will be integrated with the Carbon Health platform, but until then have a customer base who are paying subscription fees for the use of their services.

Carbon Health now owns them, so these fees form part of the Carbon Health revenue model.

 

A Volume Business

Even by keeping costs to a minimum, a strategy of low prices means that Carbon Health makes money through volume of service delivery. Financial sustainability relies on gaining small amounts of profit over large volumes of people. In addition, delivering low-cost and quality health care requires continued and substantial investments in R&D.

Carbon Health is making heavy investments in new technology and products to differentiate and expand its services. Such large investments can only be profitable if employed over a large network. For these reasons, Carbon Health makes its money by growing its customer base.

As Bali has stated in Inc 5000:

“To make things more affordable for people you can’t just bet on making the components more efficient. You have to bet on scale.”

To this end, it is the goal of Carbon Health to grow as quickly as possible. It is undertaking an acquisition strategy to expand its services rapidly and spread the technology’s costs over a national base.

They are purchasing physical clinics as well as providers of device-driven disease management. Carbon Health services are available to more than three-quarters of United States residents with their current assets.

Their goal, though, is to have 1,500 clinics in operation across the United States by 2025, which would place a Carbon Health clinic within 10 minutes of access to a majority of the U.S. population. They are currently opening around two clinics a week in existing and new markets.

 

Carbon Health Funding, Valuation & Revenue

Carbon Health is supported by 41 investors, including individuals, angel investors, investment companies, and wealth management firms. To support expansion, it has undertaken nine rounds of fundraising. The latest funds of $350M were raised in July 2021, bringing their total financial input to $522.5M.

The latest influx of capital brings Carbon Health’s valuation to $3.3 billion.

Being a private company, Carbon Health does not have to disclose its quarterly or annual revenue figures. The company has declined to disclose its revenue results up to the current time. The only hint provided about revenue performance is that Bali has stated in Forbes the revenue in the first quarter of 2021 surpassed their total revenue for 2020.

DateFunding RoundAmount Raised
21-Jul-2021Series D$350M
10-Nov-2020Series C$100M
11-May-2020Series B$28M
5-Jun-2019Series B$35M
29-May-20183rd Seed$3M
30-Mar-20172nd Seed$4.2M
1-May-20161st Seed$2.3M

 

Is Carbon Health Profitable?

Carbon Health is a modern, tech-enabled primary care provider. Its people-centered approach has helped it attract patients and build a sustainable business that is profitable.

Carbon Health is currently a private company with limited information about revenue, costs, and profit. However, as the founder Eren Bali reports in Forbes, he intends it to become an independent public company in early 2022.

This will make the financial statement for the company more readily available. Until such time, we can judge profitability from the statement made in mid-July 2021, where Bali indicated that all clinics are to achieve a 25 to 35% EBITDA margin.

In July 2021, he stated that this profit margin is already being achieved in several longer-standing clinics and will be replicated across each new clinic.

 

Conclusion: How Does Carbon Health Make Money

So, that’s all for now. We hope this was helpful for you to understand how Carbon Health makes money and why its business model is so unique. Now that you’ve got a better understanding of how their business model works, we can’t wait to see where your curiosity takes you next.

If you have any questions, though, don’t be afraid to reach out and ask, we’ll be sure to respond. Did you find this helpful? If so, we’d love for you to give us a share. After all, it took us a lot of time to write this.

Tune in to our blog for more on the coolest companies around, as we dig into how they’re changing the world—and making money while they do it!

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29 Alarming E-Waste Statistics To Help Spread The Word (2025)


E-Waste Statistics

Electronic waste or e-waste is the term given to electronic devices that are no longer being used. Many things can be recycled, including cell phones, computers, and video game consoles. It is important to dispose of these products properly because it will reduce their impact on the environment.

E-waste is a difficult problem to solve. The fact that we are using more and more electronics can be an environmental issue as many of the devices reach their end-of-life and enter landfills, or worse, they’re built to be thrown out every few years.

Recycling is a major issue as well as it is difficult to track all the electronic waste that enters the market, so it’s hard to know where and how much to recycle.

E-waste statistics show us that we need to take care of our environment by slowing down the consumption of electronic goods and recycling every time we want an upgrade.

Take a look at the numbers to find out just how serious the situation is regarding e-waste.

General Electronic Waste Statistics

1. There are six general e-waste categories.

(Alliance DSP)

Electronic waste discarded items and materials are classified into six categories, even though there are 54 electronic equipment categories in total.

Based on characteristics and management practices, they are divided into the following groups:

  • Screens and Monitors
  • Lamps
  • Temperature Exchange Equipment
  • Small Equipment
  • Large Equipment
  • Small IT electronic equipment

 

2. In 2009, there were a total of 2.37 million short tons of various electronic devices.

(DoSomething)

According to this report, more than a decade ago, the total amount of discarded computers, mice, keyboards, TVs, cell phones, scanners, fax machines, and printers amounted to 2.37 million short tons.

Improper care, trash, and recycling are the main causes of this surmountable number which is a very serious issue for the environment.

 

3. E-waste consists of only 2% of the total landfill trash in the US.

(DoSomething)

Even though only 2% of the total landfill trash in the US is attributed to e-waste, unfortunately, it’s also the biggest contributor to toxic waste.

Namely, 70% of the total toxic waste is attributed to e-waste, regardless of the low landfill trash percentage.

 

4. The global e-waste output weighed as much as 350 cruise ships.

(E-waste Monitor)

The world is full of waste. Whether it’s your leftover takeout, that empty bag of chips, or the piece of paper you used to write a note to yourself and then never read again, there’s no shortage of trash out there.

And that’s even more true in the digital world, where we don’t even have to REACH for something to throw away—we just click “delete,” and it’s gone.

But what happens when we “delete” things we can actually hold on to? You know: those old phones, laptops, printers, and routers? And what happens when we throw those away so casually?

For most people, the answer is simple: they end up in the trash. But that means our old electronics are taking up space in landfills—and those old electronics often contain toxic materials like mercury, lead, and arsenic.

The world disposed of a record 53.6 million tonnes of electronic waste in 2019. Now, this is an astonishing number, per the latest e-waste statistics.

This volume of the world’s total electronic waste weighs the same as 350 cruise ships combined. Furthermore, if the output is laid down in a line, it would become 77 miles long.

 

5. In 2019, America produced 6.92 million tons of electronic waste.

(NYTimes)

With 6.92 million tons of e-waste, the US is among the world’s biggest contributors to electronic waste.

Analyzing this amount to the population in America, it amounts to 46 lbs of e-waste per person.

 

6. The GEF invested $1 million in Ethiopia for e-waste management.

(EPA)

The United Nations University received funds for the assessment of electronic waste in Ethiopia.

According to this report, the Global Environment Facility financed a project that would evaluate and strengthen the capacity for e-waste management in Ethiopia.

This marked the first investment by the Global Environment Facility (GEF).

 

7. Approximately 30-40 million PCs will be discontinued every year.

(Environmental Protection Agency)

The EPA – Environmental Protection Agency – issued a report detailing that close to 40 million PCs will become redundant by the end of each year.

This is a staggering amount of computers that are seeing the end of life. Contrastingly, about 5 million TVs are also retracted from use per year.

 

8. Less than 20% of the total electronics dumped are being recycled.

(Alianza)

There are around 300 to 400 million electronic products that are being dumped per year in the United States. What’s interesting is the fact that only 20%, or 2 in 10 electronic items, are actually thrown back into circulation via recycling.

 

9. Exposure to improper e-waste disposal may damage children’s health.

(ITU)

A number of studies have determined that an increased exposure to areas where improper care is taken for the disposal of electronic waste, leads to damaged health in infants and children.

Namely, according to this data, female infants and children had problems with olfactory memory, DNA damage, loss of hearing, rapid onset of blood coagulation, and cardiovascular regulatory changes.

In male infants and children, there were similar problems such as DNA damage, fasting blood glucose levels, effects on the liver function, and male reproductive disorders.

 

Global E-Waste Statistics

10. Roughly 80% of all e-waste in America is being exported to Asia.

(Alianza)

Due to low working conditions and environmental standards, the United States ships lots of e-waste material to India, China, and Kenya.

Approximately 80% of all electronic waste in the US, which is a very large amount of e-waste, is being shipped and exported in these countries where processing e-waste is much more profitable than doing it on US soil.

 

11. Global electronic waste is expected to reach 74 Mt by 2030.

(E-Waste Monitor)

A new report sheds light on the seriousness of the situation regarding electronic waste. Currently, global e-waste levels have reached 53.6 million Mt, and judging by the latest reports, this number will increase to 74 million megatonnes, or roughly see a 25% percent increase.

Electronic equipment, few repair options, and higher consumption rates are the main culprits of the increase of e-waste on a global level.

 

12. Only 17.4% of the world’s electronic waste is recycled

(GESP)

Only about a fifth of the world’s e-waste is recycled. That’s right: Just 17.4% of the world’s e-waste is actually recycled. That’s pretty rough, considering that e-waste has been growing by 4-5% every year.

The rest of it ends up in landfills or is burned, which can release toxic chemicals into our air and water, harming the environment and even causing sickness in humans.

 

13. In 2019, Asia generated the largest amounts of electronic waste in the world.

(E-Waste Monitor)

With 24.9 million megatonnes of e-waste, Asia takes first spot in generating the largest amounts. Americans generated roughly two times less, or 13.1 megatonnes to be precise, while Europe is not far behind, having produced 12 million.

Africa and Oceania are on the other end of the spectrum, with their fair share of the spoils, producing 2.9 and 0.7 Mt, respectively.

 

14. China is the world’s largest producer of electronic waste.

The world’s largest producer of electronic waste has to be China. Being the “world’s factory”, China produces more electronic waste than any other country in the world. It generates more than 10 million metric tons of e-waste every year.

This may sound bad until you consider China recycles so much that it’s also the world’s largest producer of raw materials like copper, aluminum, and zinc. It’s also a leader in green tech, like solar panels and wind turbines. 

 

15. Norway is the highest e-waste generating country in Europe.

(Geneva Environment Network)

When it comes to electronic waste production and disposal, Norway tops the list in Europe. With 28.5 Mt, it’s also one of the largest e-waste producers in the world.

The UK and Denmark are second and third, with 24.9 and 24.8 Mt, respectively. It’s quite surprising to note that the Netherlands, one of the cleanest and most environmentally-friendly countries in the world, is close behind the United Kingdom and Denmark, with 23.9 Mt generated e-waste.

 

16. Niger is the number one country in the world that produces the least amount of e-waste.

(Geneva Environment Network)

On the other end of the spectrum, with only 0.4 Mt generated e-waste, Niger is a prime example for the rest of the world.

Ethiopia follows close by with 0.5 Mt, and it’s safe to say the investment by the GEF has reaped the rewards.

Afghanistan, Uganda, and Nepal are next in line of least e-waste generating countries, with 0.6, 0.6, and 0.8 Mt, respectively.

 

17. Europe leads the world in recycling numbers, with a reported 35% of e-waste being recycled per year.

(Geneva Environment Network)

According to this report, European countries are recycling the most electronic waste in the world.

The global average recycling percentage is 20, while the other 80% are undocumented. It’s a positive sign for the EU as 35% is well above the global average.

 

18. 10.36 billion mobile connections are present currently.

(Earth 911)

This is an astonishing number, to say the least. The number of mobile connections far exceeds the global population number of 7.84 billion.

Judging by the latest cellular data numbers, there are approximately 10.36 billion connections. However, this does not mean that every individual on this planet owns a phone or multiple ones for that matter.

Estimates suggest that about 5.26 billion people currently own a phone and are connected to the internet.

 

19. 71% of the world’s population is administered by national electronic waste policies.

(Alliance DSP)

According to this report, 7 in 10 people are governed by national policies regarding the disposal of e-waste.

With numerous e-waste materials improperly handled, this percentage is rather low. In reality, every individual needs to adhere to national policies, especially when our environment’s safety is in question.

 

20. 78 countries have adopted various policies regarding e-waste.

(Statista)

Even though the percentage of people not being governed by e-waste policies is high, it’s good news to hear that more and more countries are continuing to adopt national policies.

Namely, the latest data suggests that 78 countries in total have adopted electronic waste policies to protect and safeguard the environment and preserve natural resources.

 

The Future of Electronic Waste

21. Recycling 1 million cell phones would reduce gas emissions.

(Alianza)

Less than 20% of all cell phones sold and used in the US are being recycled every year. According to experts, if 1 million cell phones are being recycled, that would positively shift the environment.

Namely, experts believe that this scenario may actually reduce gas emissions to the tune of roughly 1,368 cars being taken out of roads each year.

 

22. 3,500 homes could be charged by recycling 1 million laptops per year.

(EPA)

Similar to the estimations about cell phones, if people recycled 1 million laptops per year, they could save energy equal to the electricity that 3,500 homes consume per year.

This, alongside wind turbine installations, could heavily ease the usage of electricity systems and power grids.

 

23. This year, in 2022, we’ll likely see a global electronic waste generation of 59.4 Mt.

(Statista)

Increased availability of various electronic devices, alongside a heavy rise in spending power, has also fueled the generation of electronic waste over the past few decades.

What’s been an unfortunate steady increase over the past 16 years looks set to continue this year, with experts predicting a rise of 2 million Mt of electronic waste.

 

24. 65.3 million Mt of e-waste is expected to be produced by 2025.

(Statista)

Even though experts thought that e-waste would decrease in the coming years, recent reports suggest otherwise.

The growing and worrying trend of constant buying and throwing away of electronic devices is going to continue, marauding through the next three years.

By 2025, the global amount of electronic waste is expected to reach a terrifying 65.3 million Mt.

 

25. By 2030, the worldwide annual electronic waste generation could increase by a whopping 30%.

(Statista)

E-waste is, throughout the world, the fastest-growing waste stream. Researchers believe this trend will continue to increase as people aren’t becoming aware fast enough to stop it or at least slow down the process of generating electronic waste.

By 2030, we could see as much as 74.7 million Mt globally, which means that it will be an increase of about 30% compared to 2019.

 

26. Workers may be exposed to more than 1,000 harmful substances.

(WHO)

Exposure to toxic materials can have long-lasting effects, in addition to immediate reactions and side effects.

Workers who engage in extraction and recovering valuables such as gold and copper are at an increased risk. Namely, those who work with these valuables may experience exposure to substances like nickel, mercury, lead, polycyclic aromatic hydrocarbons, and brominated flame retardants.

 

27. 1.5 tons of water is required for one computer and monitor to be manufactured.

(DoSomething)

Electronic items are considered hazardous materials due to the complexity of the products’ substances. Most notable elements include beryllium, brominated flame retardants, cadmium, chromium, lead, mercury, nickel, and zinc.

However, to create one computer and one monitor, the manufacturer will need to use 1.5 tons of water, 48 lbs of chemicals, and 530 lbs of fossil fuel.

 

28. Estimates suggest 7-20% of e-waste to be exported.

(ITU)

Globally, first-world countries export a vast amount of e-waste as second-hand products. Only 8% of all electronic waste in high-income countries is actually disposed of into waste bins.

However, it’s important to note that this type of export is highly illegal or is masked as scrap metal or items for reusing.

 

29. 82.6% of the global e-waste is undocumented.

(ITU)

It appears that countries across the globe aren’t exactly apt when it comes to picking up and recycling.

Namely, 17.4% of the global e-waste is properly documented and sent for recycling. However, the vast majority, or 82.6% is left undocumented, meaning it’s not collected for recycling.

This is a huge amount of e-waste, or approximately 44.3 Mt.

 

Conclusion

Much electronic waste ends up in landfills where it can leak toxic chemicals and heavy metals into the ground. The emissions from burning and recycling processes can lead to smog and other environmental issues.

Many electronics contain materials that can damage the environment, such as mercury in light bulbs, which presents a problem when recycled or disposed of.

There are a lot of problems that stem from the production and use of electronics, as well as the recycling process itself, but it can be prevented by reducing our dependency on these products. Once we reduce the amount of e-waste we produce, we might be able to reduce the issues we face with improper disposal and recycling

Improper disposal forces developing countries to deal with the e-waste rather than developed ones, increasing unemployment rates in these areas.

Steps are being taken on a global level to prevent this, though there are still many issues that need to be worked out. By using electronics responsibly, we can reduce the amount of e-waste that ends up in landfills while reducing harmful emissions.

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Sources

17 Customer Acquisition Statistics You Must Know In (2025)


Customer Acquisition Statistics

In the last two decades, businesses have been able to attract new customers through the internet like never before. It’s a whole new world out there! But what does that mean for your business?

Few things are more important to business leaders than customer acquisition. The more potential clients a company can attract to their products or services, the faster that organization will grow. Unfortunately, successfully capturing new leads is rarely a straightforward process.

Customer acquisition statistics demonstrate the process of finding and converting customers is growing increasingly complex. Between 2014 and 2019 alone, the cost of acquiring customers increased by approximately 60%.

Marketing strategies are growing increasingly expensive, and customer trust in brands is dropping. An evaluation of the latest customer acquisition statistics below shows companies have a number of challenges to overcome in finding, converting, and retaining customers.

Customer Acquisition Statistics

One of the most stressful things about running a business is growing your customer base. Customer acquisition is never easy. But don’t worry—you’re not alone.

If you’re like me, sometimes you just want to see some hard facts about how others have done it.

These customer acquisition statistics provide insight into the current state of customer acquisition and how you can use it to your advantage.

1. 44% of companies focus more on customer acquisition than retention

(Invesp)

An Infographic from Invespcro.com indicates the focus on customer acquisition in today’s business landscape is still a lot higher than the focus on retention. Around 44% of companies rate acquisition as the most important goal for their marketing and sales teams.

In contrast, only around 18% of companies from the report said they put customer retention first on their list of goals. Despite this, the report also shows that around 76% of companies consider customer lifetime value to be an important concept for their organization.

Customer Lifetime Value, or CLV is greater when a company focuses on retaining clients for long-term and repeat purchases. Unfortunately, only 42% of companies say they’re confident they can measure CLV accurately.

 

2. Digital customer acquisition methods are higher than ever in 2022

(Zenith Media)

The global spend on digital marketing solutions for customer acquisition is increasing in 2022, according to the latest report from Zenith Media. According to the analysts’ latest report, advertising across all digital channels will exceed 60% of all global ad spend by the end of 2022. By 2024, the global ad spend on digital strategies will reach 65.1%.

The research, which suggests the value of global digital ad spend will reach around $873 billion in 2024, suggests companies are becoming more reliant on digital tools for customer acquisition.

Zenith media notes ecommerce surges and changes in customer shopping habits following the pandemic has disrupted the customer acquisition market. Consumers are spending more time online, which makes digital customer acquisition more important.

 

3. 81% of customers trust family and friend advice over business advice

(Hubspot)

The HubSpot Customer Acquisition study suggests it’s becoming increasingly difficult for companies to convince customers to convert in a time when brand trust is low. Around 55% of customers in the report said they no longer trust the companies they buy from as much as they used to.

65% of respondents in the study said they don’t trust company press releases, while 69% said they don’t trust advertisements, and 71% don’t trust sponsored ads on social networks.

The best way to acquire customers, according to Hubspot is through word of mouth, as 81% of consumers trust their friends and family members to provide useful insights.

 

4. Cost Per Acquisition (CPA) for Google Ads is lowest in the automobile industry

(Flying Saucer Studio)

While customer acquisition costs seem to be on the rise everywhere, reports from the Flying Saucer studio indicate some companies experience lower costs than others on Google Ads.

The report shows Google Ads deliver customers an average 200% return on their investment; however, the price of this investment can be extremely high. Automotive companies had the lowest CPA at only $33.52 per person, while the tech industry spends an average of $133.52 per person on acquiring customers.

The industry with the lowest cost per acquisition changes drastically depending on the platform. Education had the lowest CPA on Facebook at $7.85 per customer, compared to technology at $55.21.

 

5. Companies that align sales and marketing save 30% on acquisition costs

(Nashville Analytics Summit)

In 2018, the Nashville Analytics Summit revealed aligning sales and marketing teams is often a crucial part of reducing the costs associated with customer acquisition. The research revealed tightly aligned organizations saved up to 30% on their customer acquisition costs.

Not only were aligned organizations more likely to reduce the costs of acquisition, but the customers they earned had a 20% higher lifetime value on average.

 

6. 52% of customers expect offers to always be personalized

(Salesforce)

According to Salesforce, an important part of gaining customers today is providing them with a personalized experience. Around 52% of customers expect offers to always be personalized when they encounter a sales or marketing effort.

Customers are also expecting companies to show more empathy in their customer acquisitions strategies. 68% of clients only want to buy from brands who demonstrate empathy, and around 66% of customers say they want brands to understand their unique needs and expectations.

 

7. 90% of Americans use customer service as a factor when deciding to do business with a company

(Microsoft)

The Global State of Customer Service study conducted by Microsoft Dynamics 365 revealed customer experience is important to both customer acquisition and retention. 90% of the Americans surveyed in the report said that customer service is important to their choice of which brand to buy from, and their future loyalty to the brand.

The same report showed if companies could not live up to expectations for positive customer experiences, 58% would not hesitate to end their relationship with that brand. Around 55% of customers also say they expect customer service to get better the more time they spend with the company.

 

8. 80% of companies believe technology helps to improve customer acquisition

(ActiveCampaign)

The ActiveCampaign 2022 Customer Experience Autoamtion Impact study revealed automation and similar disruptive technologies could be crucial to improving the acquisition and customer retention rates for companies long-term. According to the study, automation allows companies to achieve up to 110% more leads and a 94% higher rate of conversions.

Companies implementing CXA in the study said they were able to generate half of their revenue from current customers and expect to double their revenue in the next year with the use of automation.

According to the respondents in the study, the ability to use automation to send highly relevant communication is crucial. 80% of companies said automation technology helps them to send better-quality communications, improving customer retention and acquisition.

 

9. A 5% increase in customer retention can lead to an increase of up to 95% in profits

(Bain & Company, and Harvard Business School)

A study conducted in 2000 into the “economics of loyalty” by Harvard Business School and Bain & Company highlighted the importance of not only acquiring but retaining customers. According to this report, improving customer retention by just 5% can lead to a significant increase in profit.

By increasing retention rates by 5%, the respondents in the report revealed they had increased their profit margins by between 25% and 95%. The report noted that the level of new profits a company could achieve from improving retention would often be determined by factors like the industry the business operated in, and the lifetime value of the customer.

 

10. Websites are the most common channels used for customer acquisition

(Invesp)

Data shared by Invesp in a branded infographic showed 89% of companies rely most on their website for customer acquisition. The second most common channel leveraged for acquisition is email (81%), followed by social media sites (72%).

Interestingly, the infographic also shows 66% of companies are still using direct mail as a strategy for customer acquisition, whereas only 65% rely on SEO and PPC. Other potential channels for customer acquisition included:

  • Website banners (60%)
  • Mobile devices (34%)
  • Aggregator websites (32%)
  • Price comparison websites (18%)

 

11. Acquiring a new customer can cost up to 7 times more than selling to an existing customer

(Neil Patel)

While previous statistics have indicated the cost of acquiring a customer can be up to 5 times higher than selling to an existing client, Neil Patel believes this number is increasing. Currently, Neil indicates that acquiring a new customer can cost up to 7 times more than simply focusing on converting existing clients.

Despite this, according to Patel, around 63% of marketers believe that acquiring new customers is still the most important goal of their advertising efforts.

 

12. US companies lose an average of $136.8 billion due to customer “switching”

(CallMiner)

The Call miner Churn Index report for 2018 indicates low loyalty among acquired customers can be a significant problem for business leaders. According to the report, US companies use around $136 billion per year due to customers switching to a new provider.

The survey also revealed around 85% of adults switched suppliers more than once within a year. Customer switching was most common among communication companies (71%), banks (32%), and property insurance suppliers (27%).

What’s more, CallMiner’s Index noted that the pace of customer switching is accelerating. The rate for 2018 was almost 2.5 times higher than for the year before.

 

13. Loyal customers are 5 times more likely to repurchase

(Microsoft)

According to Microsoft and a partnered customer experience agency, companies should be focused not just on acquiring new customers but building loyalty with their existing clients. Microsoft revealed loyal customers are around 5 times more likely to purchase from the same company again.

What’s more, loyal customers were also deemed 4 times more likely to refer a company to a friend, and 5 times more likely to forgive the business if something went wrong with their service. These loyal consumers are also 7 times more likely to try a new service or product offered by a brand.

 

14. 55% of customers have higher expectations for brands today

(Microsoft)

A Microsoft Report on the state of customer experience in the modern marketplace found 55% of consumers have higher expectations for customer service than a year ago. The report also outlines these expectations guide the decisions made by customers on which companies to buy from.

Some of the new expectations customers have of companies include wanting them to proactively reach out with customer service notifications. 67% of customers said they would be happy receiving proactive customer service notifications from companies.

Customers also say they expect the brands they do business with to be active and responsive on social media. 54% of respondents said they viewed brands more favorably if they responded to customer queries on social media.

 

15. The Customer Experience Management market is projected to be worth $27.12 billion by 2030.

(Grandview Research)

To acquire and retain customers, businesses need to invest in the right tools for customer experience management. As of 2021, the Grandview Research report on Customer Experience Management found the market size for CX technologies and tools was worth around $8.79 billion.

According to the analysts, the growing importance of understanding customer behavior and preferences to increase customer acquisition and retention strategies is prompting companies to adopt CX solutions at an increased rate.

Between the years 2022 and 2030, the market is expected to grow at a CAGR of 18.1%, to a value of around 27.12 billion by 2028.

 

16. Paid search is more common in customer acquisition than retention

(Invesp)

According to data from the Invespcro.com infographic, companies generally use several channels for both customer retention and acquisition. However, some channels are more common for acquisition, while others are more effective for retaining customers.

Paid search, for instance, is the primary channel of choice for customer acquisition (86%), but only 2% of companies said they used this avenue for customer retention. Similarly, online display advertising was popular among 85% of companies for customer acquisition, but only 4% of companies are using it for customer retention.

Other channels balanced out as follows:

  • SEO: 66% use for customer acquisition, 6% use for customer retention
  • Web retargeting: 61% for customer acquisition, 22% use for customer retention
  • Mobile web: 52% use for customer acquisition, 18% for customer retention
  • Social media marketing: 31% use for customer acquisition, 28% for customer retention
  • Mobile apps: 30% use for customer acquisition, 44% use for customer retention

 

17. 89% of customers are more likely to make another purchase after a positive service experience

(Salesforce)

To hold onto a customer after the initial acquisition, or improve their chances of higher profits, companies need to deliver excellent customer experiences straight away.

The Salesforce “State of the Connected Customer” report looked at feedback from 15,000 consumers and business buyers and found 89% would be more likely to make a repeat purchase after a positive initial interaction.

In this study, 72% of respondents also said they have made purchase decisions directly based on the quality of the customer service they expect they’re going to receive.

 

Conclusion: Customer Acquisition Statistics

So there you have it! 17 customer acquisition statistics to get your mind turning, your wheels spinning, and your fingers dancing across that keyboard. 

We hope this collection of customer acquisition stats has been helpful to you. We know that understanding the value of customer acquisition is key to building a thriving, sustainable business, and we hope these facts have helped paint a clearer picture of why it’s so important to nurture and attend to your customers.

If you found this blog post helpful, we’d love it if you shared it with a friend. If there’s anything else we can do for you, please don’t hesitate to hit reply and let us know. We’re a friendly bunch, we promise! We hope to hear from you soon 😁

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22 Organic Farming Statistics That Show Its True Power (2025)


Organic Farming Statistics

Many people wonder if organically produced food is healthier, and it often is. It has more nutrients because of the soil it grows in. Apart from that, organic farming reduces erosion, recycles animal waste, and decreases nitrate leaching into the water.

However, it has its drawbacks. Should we entirely switch to organic farming, and is that even possible? You’ll find answers to all your questions from the organic farming statistics we’ve compiled for you.

Read more about the organic farming industry, its pros and cons, and many other interesting things.

Key Organic Farming Facts and Stats (Editor’s Pick)

  • Organic agriculture is present in 187 countries.
  • The country with the highest number of organic farmland is Liechtenstein.
  • The global organic farming market is projected to reach $151.36 billion by 2025.
  • There are 5.5 million certified acres and 16,585 organic farms in the US.
  • North America accounts for a 5% share of the global organic agricultural area.
  • California is the US state with the highest number of organic farms (3,012).
  • The global switch to organic farming would result in a 16% to 33% increase in land use.
  • Organic fields have approximately 19.2% less yield than conventionally managed fields.

 

Global Organic Farming Statistics

1. Organic farms could account for 25% of the total agricultural land in Europe by 2030.

(Bioeco Actual)

IFOAM Organics Europe demands enabling systematic data collection regarding organic agriculture. That’s because the EU Action Plan for Organic Agriculture and Farm to Fork Strategy’s plan is to increase the percentage of agricultural land in Europe to 25% by 2030. In order to accurately track their progress, they need detailed information.

 

2. Organic agriculture is practiced in 187 countries.

(FAO)

It’s estimated that 3.1 million farmers from 187 countries work on organic farms. They manage approximately 72.3 million hectares of agricultural land. As global trends in organic farming indicate, organic food and drink sales reached over €106 billion in 2019.

 

3. 1.2% to 1.5% of the world’s agricultural land is organic.

(IFOAM)

Organic farming statistics from several sources point out that between 1.2% and 1.5% of the total agricultural land is organic. Unfortunately, it’s not easy to determine the exact percentage because there’s still little data regarding 2021 and 2022. Still, we know that there were 57.8 million hectares in 2016 (14.3 million less than in recent years).

Seeing as how organic systems make up less than 2 percent of the total agricultural production land, there’s clearly a lot of room for growth in this industry.

 

4. Liechtenstein has the largest share of agricultural land (38.5%).

(IFOAM)

Even if Liechtenstein is a very small country, its inhabitants try to produce food without synthetic pesticides as much as they can. As a result, almost 48% of the total agricultural land in Liechtenstein is organic. Other countries with a high percentage of organic farmland are Samoa (34.5%) and Austria (24.7%).

 

5. In India, only 2% of farmland was under organic cultivation as of March 2020.

(Down to Earth)

Even if there’s 140.1 million ha of agricultural area in India, only about 2.78 million is under organic cultivation. Organic farming statistics in India indicate that Rajasthan, Madhya Pradesh, and Maharashtra account for about 50% of organic farmland.

 

6. Germany, Austria, France, and the UK have the highest number of cows for organic dairy production.

(MDPI)

Organically produced dairy products are a crucial aspect of organic farming and large organic farm cow numbers are expected to increase in the future. Statistics also prove that organic milk is healthier.

Therefore, consumers that try to live a healthy lifestyle and have ecological consciousness opt for ecological dairy products. As a result, organic milk is gaining worldwide attention, and its market is expanding.

 

7. In 2019, Australia had a 50% share of the worldwide organic agricultural land area.

(Statista)

According to Statista’s data from 2019, Australia was the region with the largest share of the global organic agricultural area. It’s also important to note that there were 71.5 million hectares of organic farmland in the world in 2018.

 

8. The global organic farming market is forecasted to reach $151.36 billion by 2025.

(Businesswire)

The worldwide organic market was worth $95.38 billion in 2020, meaning that the future for the organic farming industry is bright. Namely, its market value is estimated to increase by $55.98 million between 2020 and 2025.

 

U.S. Organic Farming Statistics

9. There are 5.5 million certified acres and 16,585 organic farms in the US.

(Agriculture)

According to the latest USDA survey, organic agriculture is booming, even though it’s a small sector of US agriculture. California has the largest sales ($3.6 billion) and over 3,000 organic farms. Washington is right behind California, with $886 million in sales, along with Texas ($424 million) and Oregon ($454 million).

 

10. Research shows that 29% of organic farmers in the US planned to expand production between 2019 and 2024.

(Agriculture)

Organic farming facts from USDA Research that included 16,585 certified organic farms suggest that almost 30% of farmers who work on organic fields planned to expand production in the following five years. On the other hand, 44% reported that they wanted to maintain their production level.

 

11. North America had a 5% share of the global organic agricultural area in 2019.

(Statista)

In 2019, Oceania was the state with the largest market share of the organic agricultural area in the world (and it still is). Also, it accounted for 50% of the global market share, while Europe held 23%, Latin America 12%, Asia 8%, and Africa 3%.

 

12. The average organic farmer salary in the US is $53,254 per year, but 9% of farmers earn this much.

(ZipRecruiter)

Organic farm worker salary statistics for 2022 suggest that organic farmers make $26 per hour in the US. However, 11% can earn as low as $17,500 per year, while 3% can make even $100,000 per year. Farmers most commonly earn between $32,500 and $39,999 per year.

 

13. There are around 3,012 organic farms in California.

(Agriculture)

California is the state with the highest number of organic farms. There are more than 3,000 organic farms and 965,257 certified acres of organic farmland in this state. Still, this number is incredibly low compared to all the farms in Texas (247,000).

 

Organic Farming vs Conventional Farming Statistics

14. Organically managed fields have approximately 19.2% less yield than conventional fields.

(Nature)

It’s well-known that producing organic food is more challenging, so it’s logical that organically managed fields have less yield. Furthermore, Organic agriculture has a 15% per unit yield lower temporal stability than conventional agriculture.

 

15. The global organic conversion would result in a 16% to 33% increase in land use.

(Alliance for Science)

Some organic vs conventional farming facts, such as this one, reveal certain drawbacks of organic farming. Since there’s less yield because organic products are produced without fertilizers and pesticides, we have to use more land to make the same amount of organic food. That means we can’t feed the global population if we entirely replace conventional farming with organic farming.

 

16. The average price of organic foods can be twice as expensive as conventionally grown products.

(Hitchcock Farms)

The average price of organic products can be even twice as the price of conventionally raised vegetables and fruits. This is one of the facts about organic farming that describes the problem with less yield, which leads to higher prices. However, many consumers think that a higher price means that a product is healthier.

 

17. In the US, yields of organic legumes were 20% lower compared to yields of conventionally grown legumes.

(Sage Pub)

Organic vs conventional farming statistics about legume production in the US show that it’s much easier to produce legumes conventionally. As we’ve already mentioned, organic farming can’t really compete with conventional farming when yield is in question.

 

18. Almost 500 million pounds of pesticides could be prevented from getting into the atmosphere every year if all farmers in the US switched to organic farming.

(Businesswire)

If every US farmer switched to organic farming, they could stop nearly 500 million toxic and residual pesticides from entering the atmosphere. Apart from that, organic growers and their families have better health because they consume less chemicals through food.

 

Other Interesting Stats on Organic Farming and Foods

19. A study showed that organically managed soil had 8.33% of organic matter content.

(Rodale Institute)

According to the National Soil Project analysis that lasted nine years, organic soil had approximately 8.33% of organic matter content, while conventionally managed soil had roughly 7.37%. However, even if soil rich in organic matter can produce more yields, the lack of synthetic fertilizers and pesticides hinders organic farming.

 

20. Children who follow organic diets have a considerably lower amount of pesticides in their urine.

(Soft Schools)

Science has proven that children who eat organic food have less pesticides in their urine. Nevertheless, some amazing facts about organic farming reveal that food isn’t necessarily healthy. For example, if an oreo cookie was made of organic ingredients, it would still be unhealthy.

 

21. If at least 95% of a product’s ingredients are organically produced, it can be labeled as organic.

(Mayo Clinic)

One of the interesting facts about organic farming and food is that only the products with the “100% organic” label are entirely organic. That’s because it’s difficult for foods with many ingredients to be completely made from organic ingredients. Therefore, if 95% of a product is made in like manner, it’s considered organic.

 

22. The average size of an organic farm in the US is 333 acres.

(Agriculture)

Organic farms generate $8.4 billion in sales and are generally smaller than conventional farms (the average farm size is 444 acres). However, the largest conventional farms generate over $500,000 in sales every year, which is incredible.

 

Related Questions

What percent of farming is organic?

According to various sources, 1.2% to 1.5% of the global agricultural land is organic. In addition to that, the EU Action Plan for Organic Agriculture Farm to Fork Strategy plans include striving to turn 25% of the total agricultural land in Europe to organic farmland by 2030.

Furthermore, many countries plan to invest in organic farming, meaning that the prices of organic products will decrease.

 

Is organic farming increasing?

Judging by all the statistics about organic farming, it’s evident that organic food has become more popular. People have become aware of the environmental issues and many harmful effects pesticides have on their health and the environment.

It’s important to note that organic farming is practiced in 187 countries, and at least 3.1 million farmers work on them. However, some of them mix conventional and organic crops and livestock.

 

Which country has the most organic farms?

Liechtenstein is the country with the largest organic share of the total farmland (38.5%). Right after Liechtenstein come Samoa, with 34.5%, and Austria, with 24.7% of organic farmland.

In sixteen other countries, 10% or more of the total agricultural land is organic. Liechtenstein is a microstate located between Austria and Switzerland and one of the smallest countries in Europe.

 

What percentage of US farmland is organic?

There are 5.5 million certified acres and 16,585 organic farms in the US alone—more than ever before. Nonetheless, North America accounted for only 5% of the global organic agricultural area in 2019.

While Texas is the leading US state when the number of organic farms is in question, California has the most significant number of certified organic farms. As the sales growth of organic food has increased by 12.8%, we can expect even more organic farms in the US.

 

How do organic farming practices relate to soil health?

Organic soil is incredibly beneficial. One of the main benefits of soil rich in organic matter is holding more air and water. Additionally, it can inhibit erosion, supply a steady release of nutrients to plants, and host various kinds of beneficial microorganisms.

Another thing worth mentioning is that organic production methods can lock up carbon and nitrogen. Organic farming statistics reveal many more beneficial effects, but its drawbacks, as well.

 

Conclusion

Even if organic produce is healthier and there are some environmental benefits of organic farming, it’s debatable whether we should stop producing food conventionally.

This industry seems to grow along with the demand for organic products, so mixing conventional and organic ways of farming would be the best option.

Recent trends in organic farming show improvements in production methods. We hope that we’ll be able to get more yield even without pesticides in the future, which would lead to price reduction.

All in all, organic food is slightly better for your health and if you want to contribute to solving some major environmental issues, occasionally buy organic products.

It’s clear that organic farming is more prevalent than ever before, and it’s exciting to see what will happen as technology improves and more people realize the impact of their food choices.

While we don’t always have the option to choose organic products over conventionally-produced ones, when we do, it can make a difference in our lives and for our planet.

We hope you were as inspired by these numbers and facts as we were when we compiled them. If so, give yourself a pat on the back—you deserve it!

Hope you have a great rest of your day, and we’ll see you next time!

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34 Absolutely Adorable Valentine’s Day Statistics (2025)


Valentine’s Day Statistics

Valentine’s Day statistics unequivocally show how people feel about this memorable holiday. We devote Cupid’s day to those who cause a unique feeling of butterflies in our stomachs. V-day is the celebration of love, and it’s the time when it’s perfectly okay to spoil our loved ones.

We express love and affection to our spouses, partners, family, and even pets. On Valentine’s Day, we take our loved ones to romantic dinners, buy them flowers, jewelry, and candy because love is so sweet. On this day, it’s all about feelings and nothing other than that. On the flip side, this holiday doesn’t just affect our hearts.

It affects many other industries and the economy. Couples in love traditionally spend more money on Valentine’s Day. Therefore, love is actually good for the economy. In other words, the more we love each other on Valentine’s Day, the stronger the retail industry. Simultaneously, retailers’ love towards buyers becomes stronger. In the end, it’s all a beautifully vicious circle of love.

So, in the following text, we’ll take a closer look at the butterfly effect (pun intended) of this magic love day – in numbers, that is.

Let’s begin.

Valentine’s Day Statistics: a Glimpse Through History

The following Valentine’s Day statistics will reveal all the smallest details about this special day – in numbers. Read below for more.

1. The first commercial Valentine’s card premiered in 1913.

(historyextra.com)

Hallmark Cards made an essential step towards the commercialization of this holiday. In 1913, the company produced its first Valentine’s card. Hallmark’s new product came in different shapes and colors, some of which were even considered too intimate and outright inappropriate.

 

2. People send around 145 million Valentine’s Day cards each year.

(parade.com)

One could say that each holiday has its own special ritual. Valentine’s Day is no different. Namely, on this day, people show affection to their loved ones in different ways. However, one, in particular, stands out. Every February 14, around 145 million cards change hands. This detail makes Valentine’s Day the second largest card-giving holiday, right after Christmas.

 

3. The first written mention of Valentine’s Day goes back to 1375.

(history.com)

Geoffrey Chaucer was one of England’s most famous poets. Indeed, The Canterbury Tales became his most significant legacy. However, according to History.com, Geoffrey left us more than that.

The earliest mention of Valentine’s Day comes from Jeffrey, as traces of the famous iconography related to this holiday of love were found in his “Parliament of Foules” manuscripts from 1375.

 

4. The first commercial cards related to Valentine’s in the U.S. were printed in the mid-1800s.

(britannica.com)

Several hypotheses exist about the first Valentine’s Day formal messages, suggesting they first appeared in the 16th century. Regardless, this detail continues to be under a veil of mystery.

Here’s what we know for sure, though: the first commercial cards related to February 14 in the U.S. date back to the mid-1800s.

 

5. £7,200 is the worth of the oldest official Valentine card in existence.

(gca.cards)

People’s obsession with this holiday borders on immeasurable. In 2019, the oldest known Valentine’s card was sold for a staggering £7,200. Many historians believe this card dates back to the 15th century.

 

6. Valentine’s Day could be one of the oldest known holidays, originating as early as 496 AD.

(bbc.co.uk)

The holiday of love is likely one of the oldest holidays around. According to the BBC, Valentine’s Day dates back to the year 496 and a Roman festival. Some speculations imply that this holiday bears the name of a priest from the Roman era – Valentine.

 

7. In 1861, the world saw its first heart-shaped box of chocolate.

(southfloridareporter.com)

Oh, that sweet love. There are countless ways to show affection towards your loved one. It was common to present flowers and send Valentine’s gift cards back in the day.

In 1861, this holiday got its sweetest and most iconic form. Around 160 yeast ago, Richard Cadbury introduced the first heart-shaped box to the world. The rest is history.

 

8. Valentine’s Day Statistics show over 36 million heart-shaped chocolate boxes exchange hands as gifts.

(problog.ftdi.com)

Almost two centuries after the first Valentine’s Day heart-shaped boxes premiered, people’s passion for this sweet gift is as strong as ever. Every year, lovers exchange more than 36 million boxes of this chocolate present.

 

9. Around 58 million pounds of chocolate are sold on Valentine’s day.

(berkeley.edu)

On Valentine’s Day, we all try to be creative while avoiding common stereotypes. However, sometimes the little things make life better.

Therefore, in addition to cards and flowers, lovers most often exchange chocolate. Estimates indicate that about 58 million pounds of chocolate are sold each year during this special day.

 

Valentine’s Day Demographic Stats

Cupid’s Day is one of the most popular holidays, and as such, is celebrated around the world. The day of love is popular among both the old and young, so let’s take a closer look at what the numbers say.

 

10. 55% of millennials live in families, according to Valentine’s Day statistics.

(pewresearch.org)

More than half of millennials live with a spouse and have at least one child. On the other hand, Generation X is slightly more successful in this field with 66%.

Most of the silent generation (1968) live in families, compared to 15% of peers who do not live with a spouse and child. Where there’s unison, there’s almost always affection, meaning Valentine’s Day is trendy among all people of all ages.

 

11. 51% of people aged 18-34 don’t have a romantic partner.

(washingtonpost.com)

According to The Washington Post, more and more young people don’t have romantic partners. More than half of young Americans fail to have a long-term emotional relationship.

When we compare this data with the same study from 2004, it is evident that this trend is significantly increasing. At the beginning of this millennium, 1 in 3 young Americans didn’t have a romantic partner.

Will this trend have an impact on Valentine’s Day in the future? The numbers seem to suggest so.

 

12. Men typically spend more on Valentine’s Day.

(alliantcreditunion.com)

On Valentine’s Day, men spend an average of about $ 231. On the other hand, women spend $ 101 to pamper their partners.

 

13. 88% of Americans marry for love.

(pewresearch.org)

Cupid has been celebrated for a long time, at least if we take into account the information provided by Pew Research. A survey conducted among American spouses shows that as many as 88% of them married out of pure love.

Consequently, one can conclude that as many as 9 out of 10 Americans listen to their heart when choosing a life partner.

 

14. Approximately 6 million people get engaged on Valentine’s Day every year.

(inquisitr.com)

This statistic typically makes people who believe in love by means of jewelry stores smile. Chocolate boxes aren’t the only sweet present you can receive on this global holiday. Apparently, the famous “Yes” gifts are pretty standard.

So much so that around 6 million people decide their romantic future on February 14 every year. But no pressure, guys.

 

15. 85% of children receive gifts on Valentine’s Day.

(today.com)

Who could have guessed that children profit the most on this day? Of the 1,500 online respondents, as many as 85% said they would buy a gift for their children on February 14. In contrast, “just” 59% said they would prepare a surprise for their spouse.

 

16. Only 51% of Americans plan to celebrate this holiday.

(marketwatch.com)

Trends are changing with new generations, Marketwatch research shows. Just over half of Americans plan to mark Valentine’s Day in the year.

This data shows that the popularity of February 14 is declining, given the fact that more than 60% of Americans celebrated Cupid’s Day only a decade ago.

 

Valentine’s Day Spending Trends

We love to spoil our loved ones on the most romantic day of the year. So, we take them to dinner, make breakfast in bed, buy flowers, and many other gifts.

Some of us gain a few extra pounds in the process. Simultaneously, most people decide not to be penny pinchers when celebrating love.

Thus, we’ll delve deeper into the numbers.

 

17. $23.9 million is the expected spending on V-Day in the United States.

(statista.com)

On Valentine’s day, bakeries, pastry shops, and jewelry stores rake in the dough. According to Statista, Americans plan to spend around $23.9 million on this day in 2022. However, this amount is a slight decline compared to 2020, when total sales reached a staggering $27.4 million.

 

18. Valentine’s Day is becoming more expensive (by 44% since last year).

(lendingtree.com)

While some are gaining weight, their wallets are getting thinner. In 2021, Americans spent $164.76 on February 14. As for 2022, projections indicate that Americans will spend $175.41 on romantic presents. However, if we single out those individuals in relationships, the average amount goes up to $208.

 

19. Total V-Day spending on jewelry will increase compared to 2021.

(instoremag.com)

Valentine’s Day is a genuinely unique day of the year. On this holiday, people try to be more creative than usual. However, tried-and-tested gifts usually result in the approval of our loved ones. Consequently, most people decide to buy jewelry.

On Valentine’s Day 2021, jewelry stores worldwide sold $4.1 billion worth of jewelry. However, 2022 threatens to break the record. Some estimates show that people who celebrate Valentine’s Day plan to spend $6.2 billion on jewelry.

 

20. In 2021, U.S. residents spent more than $886 million buying presents for their pets.

(dhl.com)

On Valentine’s Day, love and romance are a priority for all. However, the term “love” encompasses a wide range of emotions.

In other words, on February 14, people don’t only celebrate romantic love. On the contrary, they celebrate the purest feelings that come from the heart and use this special day to express their gratitude to those who love them unconditionally.

Consequently, Americans spent just under $1 billion in 2021 on their pets. Bearing in mind what the world went through in 2021, we should thank our pets for putting up with us in the first place.

 

21. On average, people spent $13 less on Valentine’s Day in 2021 than in 2020.

(NRF.com)

Compared to previous years, 2021 saw a significant reduction in average spending. But the reason for the drop in spending (as much as $13 per person) is not because people suddenly adopted more frugal lifestyles.

The reason lies in the understandable circumstances that befell the globe at the beginning of and during 2021. Quarantine and the inability to travel in many areas have caused a significant decline in average consumption. Popular V-day venues like restaurants and hotels bore the brunt of the lockdown.

 

22. Men and women from Hong Kong are more generous than romantic couples from other countries.

(statista.com)

Who spoils their spouses more? According to Statista’s research, Hong Kong men plan to spend an average of €126 on their loved ones. On the other hand, women plan to spend a total of €77 on romantic presents.

Men and women from the U.K. are in second place, with planned spending of €116 and €75, respectively. People from Ireland, the US, Germany, and Italy plan to spend a little less on their partners.

 

23. People spend $4.79 on their coworkers on Valentine’s Day.

(blog.bindy.com)

Colleagues at work are the people we typically spend most of the day with. Friendships often develop among such individuals who often share both the good and the bad.

The numbers confirm the strength of that bond, with people spending an average of $4.79 on gifts to their colleagues. We’re obviously not talking about huge presents, but indeed, happiness is usually in the little things.

 

24. A quarter (25%) of people plan to celebrate Valentine’s Day virtually.

(finder.com)

We’ve all had harmless laughs while watching people who didn’t quite manage with technology struggle to get it to work. We’ve witnessed people from space, various pets, and other goofy backgrounds on video conference calls.

Apparently, virtual communication is slowly but surely becoming stuck with our generation. Around 1 in 4 couples who aren’t living together will celebrate V-day via phone or alternative conference calls. On the other hand, about 19% plan to go for a romantic walk among those lucky enough to live with their partners.

 

Valentine’s Day Statistics in Retail

We’ve seen how the figures look from the angle of romance and well-wishing. However, this holiday has a massive impact on earnings in the retail industry. It’s not amiss to imagine countless shopkeepers’ eyes turning into “$” like Crusty Krabs from Spongebob.

Let’s see if that’s really the case.

25. In 2022, 18% of people will make their Valentine’s Day purchases at local shops and small businesses.

(thebalance.net)

What are the lovebirds’ potential shopping destinations? While most people prefer to buy online (41%), more and more consumers decide to spend their money at local stores and small businesses. This trend is also growing – in 2019, only 14% of people spent their money with local retailers.

 

26. Individuals plan to spend around $2.4 billion on flowers as a Valentine’s Day gift.

(talkbusiness.net)

Most florists see an opportunity to boost sales on Valentine’s Day. So, it’s no surprise that the price of flowers is usually two if not three times higher on this particular day.

One of the reasons has to do with the fact that the flower arrangements on this day feature particularly colorful designs. Consequently, people who celebrate Valentine’s Day spend about $2.4 billion on flowers on average.

 

27. 40% of people prefer gifts of experience, as per Valentine’s Day statistics.

(fox9.com)

Trends are changing. While flowers, dinners, and jewelry are always an excellent choice, creativity always has an additional value. Around 40% of respondents stated they prefer tickets for a concert or theater show. Sporting events are also on the list of the most desired presents. After all, it’s always lovely when your loved one shows you how much they care and listen.

 

28. 69% of all flowers sold on Valentine’s Day are red roses.

(gamingsection.com)

Red roses express love, affection, and admiration. So, every V-day, flower shops resemble a bull-fighting arena. Florists, like true matadors, try to hold back rivers of people looking for red.

Almost 69% of all flowers sold on this holiday are red roses, making them by far the most popular. The rest are other flowers, including tulips, carnations, and lilies. Roses are red, violets are blue, people spend more on red, and that’s surprisingly true.

 

29. 41% of people opt for romantic dinners on Valentine’s Day.

(WalletHub.com)

Think dim lights, candles on the table, and Barry White in the background. About 41% of people plan to turn their dining room into the most romantic restaurant in the world on this day of the year.

 

30. Valentine’s Day statistics show 74% don’t plan on shopping until the very last minute.

(channelreply.com)

Some people like to go shopping early because buying presents on time can save you lots of trouble.

First of all, you won’t have to worry about unexpected circumstances. Secondly, you’ll avoid the usual holiday crowds.

The only problem is hiding your present from the curious eyes of your loved ones. Apparently, only 28% of people think they’re skilled enough to hide their gifts successfully.

On the other hand, a vast majority (74%) prefer to do their V-day shopping in the month of. This tactic also makes sense since late buyers can typically find the best last-minute deals.

 

31. 32% of people plan to purchase their Valentine’s Day gifts from discount stores.

(NRF.com)

People celebrate Valentine’s day in many ways. Some like romantic dinners, others buy flowers. However, a handful of them plan on using holiday discounts. In other words, 1 out of 3 people will turn to discount stores when looking for presents. Still, that doesn’t mean they’re cheapskates.

On the contrary, discounts can be life-saving if you’re on a budget. When you think about it, rebates allow you the convenience of buying multiple presents at the cost of just one.

 

Valentine’s Day eCommerce Spending Statistics

As is common these days, more and more people choose to shop online. So, with further ado, here are some stats on e-shopping on Valentine’s Day.

 

32. eCommerce conversion rates can go up to a whopping 332% on Valentine’s Day.

(dynamicyield.com)

If you have your own online business, you’ll be pleased with the fact that on Valentine’s Day, you can increase the conversion rate by a staggering 332%. Making these unrealistic numbers actually happen means you’ll need to customize your catalog for the special day. However, you’ll also need to choose the right strategy.

 

33. Shoppers may save up to 30% by purchasing valentine’s day gifts online instead of in stores.

(Forbes.com)

Some people find online shopping more convenient than visiting their brick-and-mortar counterparts, knowing that online sellers usually prepare significant discounts. Consequently, on average, individuals can save up to 30% through online shopping.

 

34. 41 percent of people plan to buy Valentine’s Day gifts exclusively online.

(statista.com)

Searching for the right present can be daunting. We had to go from store to store looking to buy something for our loved ones back in the day. Today, perfect presents are just a few clicks away. New trends bring new habits.

As a result, 41% of people will only look for gifts online. On the other hand, around 20% plan to visit brick-and-mortar stores.

 

Conclusion

Every day is perfect for celebrating love. Many often show affection, tenderness, and endearment towards a loved one without looking at the calendar. Love is universal, and everyone sees it but also interprets it in their own way.

However, Valentine’s Day is something we all have in common. This is a holiday for all those who love someone, and, as previously mentioned, it doesn’t have to be romantic love. On this day of the year, we are grateful to those we love. Not to mention, February 14 is the perfect day to enjoy candy without a guilty conscience.

We’ve come to the end of our Valentine’s Day stats, and now I’m left wondering: What does it all MEAN?

In the end, I think it boils down to one thing: love. And also chocolate.

So if you’re looking for your special someone to treat with a heart-shaped box of chocolates or a bouquet of long-stemmed roses this Valentine’s Day, just make sure you don’t get too caught up in the statistics—because the only thing that really matters is what’s in your heart.

Happy Valentine’s Day!

201 Romantic Business Names that Are Sure to Impress

1161 Prom Captions For Instagram to Give You The Feels

Sources:

  1. historyextra.com
  2. Parade.com
  3. History.com
  4. Britannica.com
  5. Gca.cards
  6. Bbc.co.uk
  7. Southfloridareporter.com
  8. Problog.ftdi.com
  9. berkeley.edu
  10. Pewresearch.org
  11. Washingtonpost.com
  12. Alliantcreditunion.com
  13. Pewresearch.org
  14. Inquisitr.com
  15. Today.com
  16. Marketwatch.com
  17. Statista.com
  18. Lendingtree.com
  19. Instoremag.com
  20. Dhl.com
  21. Nrf.com
  22. Statista.com
  23. blog.bindy.com
  24. finder.com
  25. Thebalance.com
  26. Talkbusiness.net
  27. Fox9.com
  28. Gamingsection.com
  29. wallethub.com
  30. channelreply.com
  31. nrf.com
  32. Dynamicyield.com
  33. Forbes.com
  34. statista.com

201 Best CBD Hashtags That You Should Be Using


CBD Hashtags

Are you looking for some good CBD hashtags to use on social media? Well, you’re in luck! Here we’ve put together a collection of the best CBD hashtags that you can use on various social media platforms, including Instagram, Tiktok, Twitter, and Facebook.

Cannabidiol, better known as CBD, is a non-psychoactive compound found in cannabis and hemp plants that’s been shown to have positive health benefits such as pain relief, anxiety reduction, and the ability to help treat certain diseases.

The popularity of CBD is growing by leaps and bounds — especially on social media. While the compound itself has been around for decades, it’s only recently gained mainstream awareness thanks to many high-profile celebrity endorsements. With more users discovering its effects, companies are racing to create new products — beyond oils and tinctures — that highlight CBD’s potential.

If you’re trying to promote CBD on social media, you need to know the popular CBD-related hashtags that can go along with the post. Using relevant, popular hashtags makes it easy for your content to be found via social media searches. On the other hand, using the wrong hashtags can be a huge waste of time and lead to low engagement.

When using hashtags, one needs to take their time and make sure that they target the intended audience. There’s no denying the significance of knowing which hashtags to use on social media to improve your visibility, get real-time feedback and engage with your audience like never before.

That’s why we decided to put our heads together and came up with a list of popular CBD hashtags that you can start using and explore how it will impact your strategic marketing campaigns.

So, without further ado, let’s begin!

Top 30 CBD Hashtags For Instagram

CBD is something that has taken the world by storm. Possibly you’ve jumped on the bandwagon too and are wondering how to get your message across in an effective manner. How do you rise above this noise and be heard? The answer is Hashtags!

Hashtags are an important part of any social media marketing strategy. With wisely chosen CBD hashtags, you’ll be able to maximize your post’s visibility, engage potential consumers and grow your following like never before.

With that in mind, we’ve gathered some of the best CBD hashtags that you can use for marketing the CBD product on Instagram. Check these out!

  • #cbd
  • #cbdhealth
  • #cbdlife
  • #cbdwellness
  • #cbdheals
  • #cbdgummies
  • #cbdbenefits
  • #cbdeducation
  • #cbdtea
  • #cbdcream
  • #cbdforthepeople
  • #cbdcoffee
  • #cbdcapsules
  • #cbdbathbomb
  • #cbdforpain
  • #cbdinfused
  • #cbdbusiness
  • #cbdsalve
  • #cbdlotion
  • #cbdlove
  • #cbdtincture
  • #cbdoilforsale
  • #cannalife
  • #cannabisculture
  • #cbdfacts
  • #cbdcanada
  • #cbdinfluencer
  • #cbdblogger
  • #organiccbd
  • #cbdfordepression

 

Top 30 CBD Hashtags For Tiktok

Tiktok has grown into one of the greatest marketing platforms over the web. No matter what niche you are targeting, you can find an audience there. Most people still don’t understand the power behind Tiktok, but among those who do, the question remains, “how do I get maximum engagement on my content?” This is where hashtags come in.

Hashtags can be super helpful in growing your Tiktok following and getting more likes and comments on your Tiktok videos, but if you aren’t using them correctly, then they don’t do as much good. Hashtags are a great way to connect with like-minded people on Instagram as well as drive traffic to your account.

Keeping this in mind, we’ve listed below plenty of popular CBD hashtags that you can use on Tiktok. These hashtags will help you connect with the target audience and make them aware of your brand.

  • #cbdlifestyle
  • #cbdcommunity
  • #cbdmovement
  • #cbdforanxiety
  • #cbdforsleep
  • #cbdshop
  • #cbdflowers
  • #cbdforpain
  • #cbdforhealth
  • #cbdhelps
  • #cbdnews
  • #cbdlover
  • #cbdcare
  • #cbdliquid
  • #cbdvape
  • #cbdhelps
  • #cbdmom
  • #cbdedibles
  • #cbdindustry
  • #premiumcbd
  • #weedstagram
  • #cbdfamily
  • #cbdforathletes
  • #cbdstore
  • #cbdforanxiety
  • #cbduk
  • #cbdfam
  • #cbdworld
  • #cbdfriends
  • #cbdcafe

 

Popular Hemp Hashtags

Hemp hashtags have exploded on Instagram, Twitter, and Facebook. Hashtags help people find your content on social media and increase your reach, which is exactly what you need if you want to draw in more followers for your business or brand. Without the relevant hashtags, you are more likely to go unnoticed.

But there is a lot of competition and not always a guarantee your latest post will get any love. Worry no more! We have compiled a list of the best hemp hashtags to help you gain eyeballs on your social media posts.

  • #hemp
  • #hempcbd
  • #hempheals
  • #hempfest
  • #hempmilk
  • #hempoil
  • #hempfiber
  • #hemphearts
  • #hemprevolution
  • #hempextract
  • #plantsoverpills
  • #hempseeds
  • #hempforlife
  • #hempoilbenefits
  • #hempcare
  • #hempstagram
  • #cbdhemp
  • #legalize
  • #hash
  • #thc
  • #bud
  • #ganja
  • #cannabisculture
  • #joint
  • #marijuana

 

CBD Oil Hashtags

Everyone wants to get their hands on some quality CBD products to improve their well-being. Many people have turned to CBD oil for help with a plethora of different ailments and conditions. In the world of business, you should always be using social media to expand your network and get the word out about your product.

If you’re planning to promote your CBD oil on social media, then you need to know the best CBD oil hashtags to use. Hashtags allow you to easily get your content in front of your target audience. With that said, let’s take a look at some popular CBD oil hashtags you can choose from.

  • #cbdoils
  • #cbdoilbenefits
  • #cbdproducts
  • #cbdoilbenefits
  • #hempoil
  • #purecbd
  • #cbdoilforsale
  • #cbdoilproducts
  • #cbdoilsolutions
  • #cbdhempoil
  • #cannabidiol
  • #cannabisoil
  • #hempseedoil
  • #cbdhealth
  • #cbdlife
  • #cbdproducts
  • #cannabiscommunity
  • #cbdmovement
  • #cbdheals
  • #health
  • #cbdcommunity
  • #wellness
  • #cbdbenefits
  • #organic
  • #marijuana
  • #cbdwellness
  • #cannabidiol
  • #sativa
  • #cbdflowers
  • #medicalmarijuana

 

CBD Gummies Hashtags

There’s no doubt about it—CBD gummies are quite popular these days. They come in different flavors and are a fun way to enjoy the benefits of cannabidiol (CBD). From medical marijuana dispensaries to head shops, CBD gummies are found almost everywhere these days! There’s no denying that these delicious treats have taken the cannabis market by storm.

Are you a big fan of CBD gummies and want to post about it on social media? If so, don’t forget to add some CBD gummies related hashtags to ensure your post is visible to the intended audience. To save your time, we’ve listed below a bunch of good CBD gummies hashtags for you to copy and paste in your post.

  • #cbdgummy
  • #cbdgummies
  • #cbdbenefits
  • #cbdtreats
  • #cbdgummiesforpain
  • #cbdgummiesbenefits
  • #cbdgummiesreview
  • #cbdgummybenefits
  • #hempgummies
  • #chillbuzz
  • #cbd_day
  • #nonpsychoactive
  • #energy
  • #thcfree
  • #cbdembrace
  • #cbdwellness
  • #cbdedibles
  • #cbdgummiesreview
  • #cbdproducts

 

CBD Skincare Hashtags

CBD (cannabidiol) skincare products are taking over the market. More and more companies are launching their CBD skincare products such as CBD lotion, CBD face cream, CBD facemask, etc.

If you are in the CBD skincare industry, here are some great hashtags to use when promoting your business. By using these, you can easily share your highest-quality content with audiences who might not otherwise come across your brand.

  • #cbdskincare
  • #cbdbeauty
  • #cbdforskin
  • #cbdwellness
  • #cbdskin
  • #cbdskinbenefits
  • #cbdskincareproducts
  • #greenbeauty
  • #cannabisskincare
  • #hempskincare
  • #naturalskincare
  • #clearskin
  • #skincare
  • #cbdfacial
  • #crueltyfreeskincare
  • #cleanbeauty
  • #cbdlotion
  • #cbdcream
  • #glowingskin
  • #skincareroutine
  • #cbdfacemask
  • #acnehelp
  • #cbdsoap

 

CBD Health Hashtags

CBD is a naturally occurring compound found in the Hemp plant, which has a rich history as medicine going back thousands of years. Today the therapeutic properties of CBD are being tested and confirmed by scientists and doctors around the world.

CBD and THC are the two components of cannabis that have been most studied by scientists. Both CBD and THC have significant therapeutic attributes. But unlike THC, CBD does not make a person feel “stoned” or intoxicated. That’s because CBD and THC act in different ways on different receptors in the brain and body.

CBD has a lot of health benefits. It has been found to have powerful anti-inflammatory, anti-anxiety, antioxidant and neuroprotective properties. CBD has been shown to have a lot of potential benefits for diagnosing, treating, and preventing many different ailments, including Anxiety disorders, Acne, other skin conditions, Insomnia and sleep disorders, and many more.

If you’re trying to promote the health benefits of CBD, you need to be equipped with the right hashtags. To help you out, here are some good hashtags that can help you promote CBD health products:

  • #cbdhealth
  • #cbdheals
  • #medicinalcbd
  • #cbdhealthbenefits
  • #cbdforpain
  • #cbdforinsomnia
  • #healthylife
  • #cbdwellness
  • #cbdcure
  • #plantmedicine
  • #medicalcannabis
  • #naturalmedicine
  • #cbdforanxiety
  • #healthyself
  • #cbdbenefits
  • #cbdhelps
  • #hempproducts
  • #bathsoak
  • #cbdforthepeople
  • #relax
  • #cbdheals

 

Pet CBD Hashtags

In the past few years, you may have noticed that CBD has become a big deal. As a result, you can now find CBD products in all shapes and sizes, from oils and tinctures to gummies to vape juices. CBD’s popularity is growing so fast that even our pets are getting in on the action.

A lot of companies are now selling CBD products specifically made for pets, including dogs, cats, and horses. CBD works by binding to receptors in the brain responsible for regulating emotions and stress response. This helps reduce anxiety and improve mood in anxious or fearful pets.

If you’re getting into CBD for pets, here are some useful pet CBD hashtags for you to use on social media. Check these out!

  • #petcbd
  • #cbdfordogs
  • #cbdforcats
  • #cbddogtreats
  • #healthypets
  • #petcare
  • #cbdforanimals
  • #cbdoilfordogs
  • #equinecbd
  • #petsupplies
  • #cbdpetproducts
  • #cbddogproducts
  • #cbdcatproducts
  • #cbdbenefits
  • #cbdoilforpets
  • #dogsofinstagram
  • #cbdhelps
  • #cbdtincture
  • #pethealth
  • #cats
  • #catsofinstagram
  • #petsofinstagram
  • #dog

 

How to Properly Use CBD Hashtags?

Hashtags are an important part of any social media campaign. As many people know, they can help you connect with your target audience, expand your reach and make your social media marketing more effective. They also act as a bookmark that serves as your gateway to really cool and interesting stuff you might have otherwise never discovered.

Many people also know that hashtags are only effective if they’re used in the right way. It’s easy to get it wrong as well – choosing the wrong hashtag can just as easily do you more harm than good.

With this in mind, it’s important to remember some best practice tips for using hashtags correctly. By using them in the right way, you should be able to see a significant boost in your social media engagement level.

Here are some tips to help you avoid making common mistakes and how to use CBD hashtags to your advantage:

Don’t use too popular ones

Before you add a hashtag to your post, do some research beforehand. Check if the hashtag is relevant to your brand and image on Instagram. If it’s not, don’t use it. Also, check if the hashtag has over 1 million posts. If it does, you’re probably better off finding another one that has less competition. You want a balance between being relevant and having less competition for users to find your post.

Use trending hashtags

Trending hashtags are effective because they give you a chance to go viral on Instagram. But keep in mind that until the trend dies down, you won’t be able to use it again because it will be saturated with photos and videos from other users.

Avoid irrelevant hashtags

Use hashtags that are relevant to your post or tweet. It’s pointless to add an unrelated hashtag unless you’re trying to be funny or ironic. The key to a good hashtag is specificity. The more specific it is, the more likely it is to get discovered by people who are looking for that type of content.

 

Conclusion: CBD Hashtags

We have reached the end of our list. You now have some great and solid suggestions for hashtags you can use when posting about CBD. We found this list to be a good mix of broad and specific.

As with anything, treat this as a learning experience and conduct your own thorough research. In order to get the most out of your CBD marketing campaign, you need to know how popular each hashtag is and how well it does within various demographics.

If you enjoyed this post, we’d really appreciate it if you could share it with your friends. Also, if you have any questions or suggestions, feel free to write us an email. We’ll get back to you as soon as we can.

See ya next time!

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