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29 Carbon Footprint Statistics to Turn Green with Envy (2025)


Carbon Footprint Statistics

Just a couple of decades ago, the term ‘carbon footprint’ would have meant almost nothing to us, but due to a rapid change and improvement in people’s consumption choices and overall lifestyles, the emission problems and the number of people being aware of it have changed significantly.

Although nowadays, each person is aware that every single one of us is contributing to the pollution and damage of our planet Earth, not many know just to what degree.

Perhaps, these carbon footprint statistics will make it much more apparent and convince all the readers to think about behaving a bit more conscientiously by changing their lifestyles.

If you want to find out more, read on!

Top 10 Carbon Footprint Stats and Facts

  • Carbon footprint takes up 60% of humanity’s overall ecological footprint.
  • 40% of global emissions come from coal.
  • 29% of greenhouse gas emissions came from transportation, in 2019.
  • Opting for a vegetarian feast one day a week could save the carbon equivalent of driving 1,160 miles per year.
  • In 2021, global CO2 emissions were projected to rise by 4.9%.
  • Between 2007 and 2035, energy use will increase by 49%.
  • Accounting for 30.64% of global emissions, China was the biggest fossil fuel CO2 emissions emitter in 2020.
  • To avoid global warming, we would need to strive to get the average carbon footprint under 2 by 2050.
  • If the world wants to limit global heating to 1.5 degrees Celsius, it needs to cut emissions by 45%.
  • Around 8% of the global carbon emissions come from tourism.

 

Noteworthy Carbon Footprint Facts

Carbon dioxide is the most threatening greenhouse gas that drives global climate change, and it is continuing to rise year after year.

Take a look at these facts and numbers that could make it much clearer just how much impact this problem has on the environment, as well as the quality of our lives in the future.

1. 60% of humanity’s overall ecological footprint is the carbon footprint.

(Global Footprint Network)

Ecological footprint is described as the impact of a person or community on the environment, representing a measure of the demand for natural resources concerning the earth’s ability to restore or replenish the resources consumed.

The disturbing fact is that carbon footprint is the most rapidly growing component. Since 1961, it has increased 11-fold, so the most crucial step humanity can take is to try and reduce the carbon footprint.

 

2. The Paris Agreement, signed in 2016, aims to keep the rise of global temperatures to 2 degrees Celsius in this century.

(Global Footprint Network)

Moreover, the agreement states that, if it is possible, the rise of global temperatures should be kept to 1.5 degrees. However, despite the good intentions, this requires enormous changes, so emissions are still going up.

 

3. According to the Global Carbon Tracker, 40% of global emissions come from coal.

(IHS Markit)

Besides coal, the global fossil fuel emissions also result from oil and natural gas, taking up 32% and 21%, respectively. The percentages reflect both the amount of each fossil fuel consumed globally and disparities in carbon dioxide intensities.

Even though coal and gas surpassed their pre-pandemic emissions level in 2021, oil emissions remained around 6% below 2019 levels.

 

4. Around 14.5% of global greenhouse gas emissions come from the meat industry.

(The World Counts)

Interestingly, animals like cattle, sheep, and goats produce a lot of methane gas, and, according to some carbon footprint stats, solely in 2016, they produced 170 million metric tons in CO2e of methane. Among them, beef is one of the biggest contributors, as one kilogram of this meat has the same amount of emissions as driving your car about 160 miles.

Furthermore, by 2050, global consumption of meat is expected to rise 75%, while global demand for livestock products, in general, could double up.

 

5. In 2019, 29% of greenhouse gas emissions came from transportation.

(EPA)

These emissions come from burning fossil fuel for our planes, trains, ships, trucks, and of course, cars. Electricity production took up second place with 25% of emissions, followed by 23% from Industry.

Commercial and Residential, Agriculture, Land Use, and Forestry were responsible for 13%, 10%, and 12% of greenhouse gas emissions, respectively.

 

6. In 2019, only 8.5% of the world’s energy came from clean energy sources.

(Impactful Ninja)

Clean energy is a substitute for fossil fuels, and it can reduce the effects of global warming by bounding global greenhouse gas emissions. In comparison, 80% of energy came from the burning of fossil fuels in 2019.

Wind, tidal, hydropower, nuclear, geothermal, solar, and wave energy have the lowest carbon footprint.

 

7. From 1997 to 2018, the global installed capacity of wind energy increased by 75.

(Impactful Ninja)

Wind energy boasts the lowest carbon footprint by standing at 11 and 12 grams of CO2/kWh on a Life-cycle Basis. It grew from 7.5 GW to over 564 GW during the period mentioned above. There are two main types of wind energy, offshore and onshore, the second one being considerably larger than the first, with a cost of up to 20% higher.

The second-lowest carbon footprint is nuclear energy, at 12 grams of CO2/kWh on a Life-Cycle Basis.

 

8. Dairy products contribute almost 19% of greenhouse gasses emitted.

(Project Solar UK)

When it comes to contributing to greenhouse gasses, cheese and yogurt closely follow the meat, while seafood and eggs, and vegetables contribute 14% and 4.9% of greenhouse gasses emitted, respectively.

Moreover, not only do businesses that produce food contribute to emissions of methane, nitrous oxide, and carbon dioxide but transporting food accounts for 11% of carbon emissions, while around 1.3 billion tonnes of all food produced is either lost or wasted every year.

 

9. In the UK, 3.68 million tonnes of CO2 per year come from the supply and treatment of water.

(Project Solar UK)

Even though people are aware that water conservation is one of the keys to saving our planet from global warming by reducing carbon dioxide output, the efforts to maintain and purify the water we drink take up energy too.

What’s more, 4,645 liters of water per UK person is required every day, resulting in millions of tonnes of CO2 per year.

 

10. As per some surveys, opting for a vegetarian feast one day a week could save the carbon equivalent of driving 1,160 miles per year.

(Inspire)

While we can all cut down on our carbon footprints by reducing our overall consumption of meat, the amount of reducing carbon footprint that is possible depends on the meats we choose to cut down on. For example, red meat is around 150% more GHG-intensive than fish or chicken.

Regarding more ways to help reduce our carbon footprint, we can start working with companies that use hydro, solar power, or wind energy, stop buying fast fashion from retailers that have factories in countries like China, India, and Bangladesh, avoid single-use of plastic, and drive less.

 

Global Carbon Footprint Statistics & Trends

In the following section, we are dealing with some crucial numbers concerning carbon footprint in recent years and the effect of Covid-19 on the overall stats. If you want to know how much an average American produces, keep reading.

11. From 2011 to 2019, global CO2 emissions were increasing by an average of 1.4 GtCO2 per year.

(CarbonBrief)

The data showed global CO2 emissions increasing by 15 billion MT during the mentioned period. However, suppose we include 2020 and 2021. In that case, the new GCP data shows slightly declining global emissions over the past decade.

Nevertheless, this should be treated with caution due to the temporary nature of Covid-related declines.

 

12. In 2019, global carbon dioxide emissions reached an all-time high, with around 43.1 billion tons of CO2 from human activities emitted into the atmosphere.

(The World Counts)

These numbers broke the record from 2018. Furthermore, the global emissions of carbon dioxide have increased constantly since 1800. Although from 2014 to 2016, these emissions were mainly unchanged, they started to rise again in 2017.

 

13. In 2021, global CO2 emissions were projected to rise by 4.9%.

(CarbonBrief)

Although in 2020, a Covid-related dip of 5.4% represented a grain of hope that the global carbon dioxide emissions could finally start to drop, the numbers have rebounded the following year.

In 2020, the Global Carbon Project projected that fossil emissions in 2021 would reach 36.4bn tonnes of CO2, only 0.8% below their pre-pandemic high of 36.7GtCO2 in 2019.

The leap would be second only to the massive rebound 10 years ago after the financial crisis and only a massive turnaround will prevent climate hopes from being put out of reach.

 

14. The atmospheric CO2 concentration will be between 540 and 970 ppm (parts per million) by 2100.

(ACER)

In the pre-industrial era, the concentration was 280 ppm, while in 2000, it was 368 ppm. Since the beginning of the Industrial Revolution in 1750, nitrogen oxide increased by 17%, methane by 150%, and atmospheric CO2 increased by 31%.

 

15. Between 2007 and 2035, energy use will increase by 49%.

(Scientific American)

If main nations remain connected to existing energy policies, global CO2 emissions will increase by 43% by 2035, while oil prices will hover around $133 a barrel.

According to the US Energy Information Administration, by 2035, energy consumption will increase 84% in countries that do not sit inside of the Organisation for Economic Co-operation and Development, dominated by China, India, Russia, and parts of the Middle East.

 

16. In 2021, CO2 emissions increased by an estimated 6% in the US.

(EIA)

Due to Covid-19 restrictions, in 2020, the emissions decreased by 11%. According to research, although in 2022 and 2023, US energy-related carbon dioxide emissions will increase, they will still remain below 2019 levels.

As increasing economic activity is predicted, those emissions will be rising by another 2% in 2022 and remain virtually flat in 2023. In fact, by 2023, US energy-related CO2 emissions will total 4,971 million metric tons.

 

17. Accounting for 30.64% of global emissions, China was the biggest fossil fuel CO2 emissions emitter in 2020.

(Investopedia)

Fossil fuels are the primary source of CO2 emissions in China, especially those burning coal. About 58% of the total energy generated by China in 2019 came solely from coal.

China is one of the largest oil importers in the world, and its extensive use of motor vehicles has contributed to carbon dioxide emissions.

China and the other four largest polluters were responsible for around 60% of global CO2 emissions in 2020.

 

18. In 2018, almost 8% of China’s total CO2 emissions came from cement production.

(Investopedia)

Steel and cement production, required for infrastructure, produce considerable amounts of C02. What’s more, half of the world’s steel is manufactured in China.

 

19. Only 25 out of 167 globally distributed cities produce 52% of the greenhouse gas emissions, as per a study from 2021.

(EurekAlert)

Although cities cover only 2% of the Earth’s surface, they are major contributors to the climate crisis. Besides, more than 50% of the global population resides in cities, while those cities are declared to be accountable for more than 70% of GHG emissions.

According to a report from 2020, by the end of the 21st century, we are heading for a temperature increase of more than 3°C, provided we don’t perform drastic and strict actions to mitigate the climate crisis.

 

20. At 37 metric tons per person, Qatar has the highest per capita carbon dioxide emissions

(Statista)

When compared to African countries, many countries in the Middle East had high emissions levels. Besides Qatar, Saudi Arabia and the United Arab Emirates are among the world’s largest CO2 emitters per capita.

Surprisingly, Canada is now among the largest producers of CO2 emissions worldwide, as its CO2 emissions have recently surpassed 500 million metric tons, despite a relatively low population for its size.

 

21. Resting at 0, the lowest carbon footprint on the planet is recorded in Tuvalu.

(Inspire)

This microstate in Polynesia sustains only 12,000 people, but they rely heavily on solar and wind power, which furthers their progress as a carbon-neutral country.

Besides, their lack of industry makes zero emissions an achievable goal to reach again. Moreover, they plan to persist in this trend by completely doing away with fossil fuels.

 

22. Bhutan is another country with plans to reach 0 net greenhouse gas emissions by 2030.

(gvi.ie)

Another notable goal this country boasts is to produce zero waste. Over 70% of the land is covered in trees, which has seen Bhutan becoming a carbon sink. This means that the country actually absorbs more carbon dioxide than it produces. Bhutan also exports most of the renewable hydroelectric power from its rivers.

 

More Numbers Regarding Carbon Footprint

Which celebrities are labeled as super emitters? What should we do to stop global warming? These are just some of the questions we give answers to in the following section.

23. On average, Americans produce 20 metric tons of carbon dioxide a year

The average American’s carbon footprint is about 20 metric tons per year. That’s much more than most other countries in the world and much more than the world average of four tons.

While these numbers may sound dismal, they don’t have to be permanent. 

You can take a “carbon bath” by reducing your emissions and offsetting the rest with investment in environmental projects with the goal of reaching “net zero.” This is called carbon footprint mitigation or climate action.

The most effective actions we can take to reduce our carbon footprints are:

  • Eat less meat.
  • Drive less. This is one of the easiest ways to reduce your emissions. If you live close to work, try carpooling or taking public transportation instead of driving alone. You can also try using a bike or walking when possible.
  • Use less energy at home. Insulate your home well and install double glazing to keep warm air in and cold drafts out. 
  • Use energy-efficient appliances and light bulbs, and turn off lights, computers, and other electronics when not in use.
  • Cut down on heating by wearing extra layers around the house or using a blanket instead of turning up the thermostat.
  • Travel less. If you have to fly somewhere, offset emissions by planting trees or making donations to environmental organizations that plant trees on your behalf.

 

24. By 2050, we would need to strive to get the average carbon footprint under 2 to avoid global warming.

(Inspire)

Although both America and the rest of the world should aim to lower their numbers, the carbon footprint of the average American appears to rise each year, likely owed to an increase in consumerism, demand for transport, meat, and population.

 

25. If the world wants to limit global heating to 1.5 degrees, it needs to cut emissions by 45%.

(The Guardian)

Although we were off to a good start in 2020, when emissions plunged by a record 7% globally due to the pandemic restrictions, emissions are on a rising path.

The following decade is the one when the world changes course before the level of carbon in the atmosphere rises too high to avoid dangerous heating levels.

 

26. The concentration of carbon dioxide in the Earth’s atmosphere went up by 50% from before the industrial revolution to 2020.

(The World Counts)

This means that due to CO2 emissions from human activities, the concentration of carbon dioxide went up from around 275 parts per million to over 410 parts per million in the mentioned period.

The UN claims that greenhouse gas concentrations rise far too quickly to limit global warming to 1.5 C.

 

27. One way to reduce carbon footprint is to cover 80% of roof area on commercial buildings in the US with solar reflective material.

(Center for Sustainable Systems)

By doing this, the US would conserve energy and offset 125 million metric tons of CO2 over the structures’ lifetime, equivalent to turning off 32 coal power plants for a year.

Moreover, smaller houses use less energy, while unplugging electronic devices when not in use would save considerable energy as well, since devices in standby mode account for 5-10% of residential energy use, adding up to $100 per year for the average American household.

 

28. Around 8% of the global carbon emissions come from tourism.

(Sustainable Travel International)

Nowadays, transportation is tourism’s main source of greenhouse gas emissions. On average, planes and cars have the highest per-mile carbon dioxide emissions, with tour buses, ferries, and trains emitting far less.

However, numerous other activities contribute to tourism’s carbon footprint, from plane flights to buying souvenirs, various fun activities, and food imports and waste.

 

29. In 2017, Bill Gates took 59 flights, producing 1,600 tonnes of carbon dioxide.

(Independent)

Speaking of transportation, the researchers have labeled numerous celebrities as super-emitters over their harmful carbon footprints. To put it in perspective, the leader on the list, Bill Gates, produced 160x more CO2 in 2017 than an average person produces yearly.

Besides Gates, the list contains names like Jennifer Lopez, Paris Hilton, and Emma Watson.

 

Related Questions

How do you explain carbon footprint to a child?

To define the term more easily, we can say that your carbon footprint is the amount of carbon dioxide released into the atmosphere because of one’s own energy needs.

Moreover, your carbon footprint increases due to a choice of your food, the use of electricity, gas heating, transportation, agriculture, energy production, as well as due to the industrial sector.

 

How does carbon footprint affect the environment?

Greenhouse gasses emission is the main offender that causes global warming. Global warming alters our planet by forcing severe weather events like tropical storms, wildfires, extreme droughts, and heatwaves, which affect crop production, disrupt animals’ natural habitats, and more.

 

How can students reduce their carbon footprint?

As per a study, the emission of greenhouse gasses from schools stands at 9.4 metric tonnes yearly. Some actions need to be taken to reduce these carbon footprints to half.

These include using less paper and then recycling it, running a more eco-friendly school system, educating students to be more conscious about planet Earth, encouraging walking and cycling instead of driving, switching off the computers, and reducing energy waste.

 

Conclusion

It’s been an educational and eye-opening journey, hasn’t it?

So, what are your next steps?

One thing you can do immediately hit the ground running with some of the most impactful changes you can make to reduce your carbon footprint. 

As we have seen from these carbon footprint statistics, a key greenhouse gas that drives global climate change, carbon dioxide, keeps rising every year. This is why we hope these stats and facts should be enough to make us open our eyes and start acting more conscientiously.

We’ve learned a lot about our impact on the environment and how we can be better stewards of the earth. We hope you’ll share these statistics with your friends and family to help them understand how they can be better global citizens as well.

We’re so excited you’re taking this seriously! Thanks for reading, and as always, feel free to reach out with any questions or comments.

28 Sustainable Tourism Statistics To Share The Goodness

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28 Sustainable Tourism Statistics To Share The Goodness (2025)


Sustainable Tourism Statistics

Have you ever heard of the term sustainable tourism? Or maybe you haven’t understood its concept? Well, simply put, sustainable tourism is a detailed concept of a very special tourism experience.

It covers everything from social, economic, and environmental changes in order to create a travel experience that wouldn’t harm the environment.

Prior to the COVID-19 pandemic, the travel and tourism industry was booming!

The situation is currently dire but looks set to improve once safety measures and restrictions are lifted worldwide.

Even so, how many people are actually looking to travel sustainably? Let’s take a look at the numbers behind this trend.

Sustainable Tourism Facts & Trends

1. 87% of tourists would like to have the option for sustainable travel.

(Booking)

Booking.com, one of the world’s largest online travel agencies, has recently issued a report detailing traveler’s preferences when booking a vacation.

According to this report, almost 9 in 10 travelers would like to travel in a sustainable fashion. Furthermore, 4 in 10 (39%) are actually making their travel as sustainable as it can be.

 

2. 48% of travelers would only sometimes or not at all consider sustainable traveling.

(Booking)

Even though there are large indicators pointing out that many would like to have the option for sustainable travel, nearly half wouldn’t even consider or only sometimes consider traveling sustainably.

The reason behind the skepticism is that even though there is great progress toward greener pastures, there is actually a lot more work to be done in order to turn these intentions into real actions.

 

3. During 2017, sustainable tourism grew by 7%.

(Responsible Travel)

International tourists who opted to travel sustainably managed to reach 1.326 billion, marking a 7% increase.

This report surpassed all expectations, as the United Nations World Tourism Organization’s estimates put sustainable tourism’s increase percentage at 3.8%.

 

4. A 6% growth rate was recorded at the start of 2018.

(Responsible Travel)

The UNWTO’s projections were shattered, yet again, in a positive way of course. Namely, at the start of 2018, sustainable travel increased by 6%, exceeding 4-5% increase estimates by the UNWTO.

Range of causes for this increase largely include growth of the middle class, improved travel options and connectivity, and the emergence of new travel markets.

 

5. 52% of surveyed individuals in 2020 believed there’s little effort in sustainable tourism.

(Statista)

According to the latest sustainable tourism statistics, half of all surveyed people firmly believe that accommodation providers didn’t make an effort to offer sustainable travel options.

Additionally, 8% believed there was no effort at all, while 35% stated there’s good progress with the potential for more.

The rest, about 5%, stated they think the hotel/accommodation sector is doing everything they can to be sustainable.

 

6. 83% of travelers firmly believe in the importance of sustainable travel.

(Statista)

More than 8 in 10 people who are frequently traveling around the world believe that sustainable travel is of utmost importance in today’s tourism activities.

This is largely due to increasing concerns over global warming and the negative impacts of climate change, prompting people to become genuinely aware of the consequences that may arise if natural environments aren’t nurtured.

On the other hand, every 2 in 10 people (or about 17%) don’t believe it is important for hotels and accommodation providers to offer sustainability.

 

7. 4 in 10 people would choose eco-friendly resorts to help reduce negative impact.

(Travel Agent Central)

According to this intriguing number, 40% of travelers would actually go to an eco-friendly place to rest and take their leave.

Furthermore, 34% would choose a green accommodation to explore and a have local experience of the place, while the choice for the other 33% would be to feel good about making a better life decision.

 

8. 60% state they are impressed by nature, prompting them to continue traveling sustainably.

(Travel Agent Central)

The beauty of rain forests, coral reefs, and various natural sights are the main factors why 6 in 10 people choose to continue with sustainable travels.

Additionally, 47% would continue not only because of nature’s beauty but also because it might positively affect local people of the visited destination.

 

9. Cost is the biggest concern with sustainability tourism as 42% state inability to afford as the main reason.

(Travel Agent Central)

The downside to this type of tourism is the high costs that arise with sustainable bookings and reservations.

Judging by this report, 4 in 10 people cannot afford the extra expenditure, while 20% do not receive the perceived luxury accommodation they’re used to.

 

Sustainable Tourism Statistics Worldwide

10. Finland records the highest sustainability performance.

(Cambridge University)

According to this 2021 Sustainable Development Report by Cambridge University, Finland leads the world with the highest overall performance for sustainable tourism.

The proactive government of Finland constantly develops protective regulations and policies to fight climate change. In fact, Finnish people generally have a deep affection for nature, and they fight to protect and preserve their natural environment and resources.

 

11. People are willing to pay up to 75% more for sustainable travel.

(Operto)

Even though many people consider sustainable tourism to be costlier, they’re still willing to pay more when it comes to this choice.

Namely, travelers are willing to spend up to 75% more per night to stay at an eco-friendly place while on vacation.

This is particularly useful information for hotel and accommodation providers that are looking to make their properties greener and more eco-friendly.

 

12. 53% of travelers buy local products when visiting.

(Booking)

Half of all those who travel to various parts of the world are more willing to buy locally produced goods and products rather than traditional tourist souvenirs.

This is a rather peculiar fact that adds more incentive to the whole sustainability to tourism. Additionally, 52% would opt for public transportation to explore the destination rather than using a taxi.

 

13. 4 in 10 would do whatever it takes to locate a restaurant that uses only local ingredients.

(Booking)

Depending on each person’s preferences, we can see that many people try to take full advantage of sustainable vacation activities, maximizing their enjoyment in the process.

With that in mind, 41% would do anything they can to locate that one restaurant that serves its customers’ food using only local ingredients.

 

14. 35% believe energy-saving sensors should control heaters and air conditioners.

(Booking)

Among the latest sustainable travel reports comes interesting data. Travelers believe that accommodation units for cooling or heating should be controlled by keycards or by energy-saving sensors.

Furthermore, 27% would like to reuse cutlery and plates for meals or for room service. And what’s most fascinating, but also surprising, is that 27% are also inclined to opt out of daily room cleaning in order to reduce water usage.

 

15. Travelers’ everyday priorities include recycling 49% of the time.

(Booking)

Recycling is among the top priorities for travelers, taking up 49% of their time. Reducing food waste is the second-largest priority with 42%, while avoiding public transportation or general use of vehicles ranks third with 34%.

Single-use plastic products are the last on the list of priorities for travelers, with people focusing on this 33% of the time.

 

16. Accommodation businesses with photos receive up to 42% more directions requests.

(Google)

According to a Google report, tourism listings that include photos of the places to visit, receive far more requests than those that do not.

Furthermore, the same businesses also receive up to 35% more clicks to their websites than those businesses without a listing or photos attached. This is of utmost importance, especially for businesses that claim to be sustainable, as travelers would be reassured once they’ve seen some evidence.

 

17. 26% of travelers believe governments are most accountable for positive changes to environments.

(Agoda)

When travelers were asked who is most responsible for making positive changes, a little less than a third responded with “governments”.

Additionally, 23% believe tourism authorities are making the most impact, while 20% mentioned the travelers themselves are mostly accountable.

The lowest percentages go to hotel and accommodation providers and online travel agents with 8% and 6%, respectively.

 

18. 32% state they are unaware of how to make their travel a sustainable one.

(Booking)

Approximately a third of all travelers don’t even know how to turn their vacation into a sustainable one. What’s more, nearly half (48%) say it’s very difficult to make sustainable choices while vacationing.

Even though global awareness of sustainable tourism is increasing, it’s still difficult for travelers to adjust. This is where property managers can help alleviate the pressure by making energy-saving decisions that would take the burden off of tourists.

 

Sustainable Travel Future Trends & Tendencies

19. 65% state they’re getting excited at the prospect of traveling again.

(Booking)

According to a survey conducted by Booking.com, the global pandemic and lockdowns urged two-thirds of people to crave going out into the world again.

Namely, 65% have stated that they can’t wait to start traveling again once the pandemic dies down and restrictions get lifted.

 

20. 42% say they’ll travel more to make up for the lost time in 2020.

(Booking)

4 in 10 individuals state that they’ll be looking to travel as much as they can once the pandemic ends. According to them, many had lost valuable time in 2020 when lockdowns were more strict.

In terms of generations, 51% of Gen Z and 49% of Millennials say they plan to make trips to celebrate lost moments in 2020.

 

21. In 2021 though, 62% state they’re not going to overspend on traveling.

(Booking)

Contrastingly to the previous stat, 6 in 10 people are not planning to go overboard and spend all they can.

In fact, when it comes to searching for a place to visit, people are more likely to be conscious of the pricing rather than just book the first accommodation.

Additionally, 55% state they’d wait for a promotional offer or a discount before booking or making a reservation.

 

22. 46% of travelers are looking at refundable hotels or accommodation providers.

(Booking)

A little less than half of all who are looking to travel sustainably say they are looking for full-refund options on their bookings.

Apparently, this is a deal-breaker for travelers, and with good reason too. Even though the coronavirus is slowing down and with scientists’ predictions that the pandemic will be over soon, people are still hesitant to take risks when it comes to making a reservation for a trip.

 

23. More than 8 in 10 people are looking to reduce waste in future trips.

(Booking)

It appears that people are taking on a pledge to truly help nature and our environment. 84% of future travelers are saying they would focus on reducing waste on future trips in addition to avoiding the use of single-use plastics.

This is, indeed, a genuine life change, not just for people but for nature as a whole. And we all know the benefits of having a safer and cleaner environment.

 

24. The market size evaluation for ecotourism amounted to $181.1 billion in 2019.

(Allied Market Research)

Sustainable tourism peaked in 2019, prior to the worldwide pandemic. The great emphasis on the protection and preservation of nature led to a fantastic market share in 2019.

With $181.1 billion market size, ecotourism is expected to continue increasing within the next five years.

By how much?

Find out in the next stat!

 

25. By 2027, the ecotourism market is expected to reach $333.8 billion.

(Allied Market Research)

Now this is an astonishing figure, to say the least. Ecotourism’s expectations are likely to increase within the next five years.

Experts believe a CAGR of 14.3% will be evident from 2021 to 2027, eventually leading up to a market size value of $333.8 billion.

 

26. 37% of US travelers are planning domestic and international trips.

(CNBC)

Contrastingly to the many travelers that are looking for cost-effective, sustainable travel offers, Americans are planning to go big for their next trip.

Two-thirds of respondents stated they’re planning for both types of travel. However, the majority, or about 59%, are looking at domestic travel only.

The interest, though, is increasing. Reports suggest that overseas reservations have increased by 35% among US citizens.

 

27. Overseas flight travel to major European cities has increased up to 110%.

(CNBC)

American tourists of both coasts are looking to make the most out of 2022, with reports suggesting a heavy increase of flight reservations going to major European cities.

Namely, flight travel reservations have increased by 65% from Los Angeles to London, and a whopping 110% from New York to Paris.

Even though warm-weather destinations remain popular, Americans are looking to visit top European cities in an effort to have bucket-list memories.

 

28. COVID-19 brings about 7 trends in sustainable tourism.

(RevFine)

Those who are interested in tourism management or accommodation services might want to watch out for a handful of trends that the COVID-19 pandemic has brought forth:

  1. Hygiene – this goes without saying, as people are more aware of their hygiene which is also a vital part today in order to keep visitors safe.
  2. Leisurely activities – with the majority of people working remotely, many become desperate to start hanging out again and maximize their off time.
  3. Local travels – travel restrictions and covid protocols have swayed tourists to start visiting local places rather than risking not experiencing their overseas travels.
  4. Contactless payments – modern technologies are in full swing, and using contactless payments is a trend that many would like to make use of.
  5. Voice search – tourist information is vital, and being able to find everything you need with a voice command is a valuable asset every tourist place needs to have.
  6. Eco traveling – travelers are starting to behave far more ethically and sustainably, looking for various sustainable-friendly tourism attractions and destinations.
  7. Local experiences – today’s tourism has turned toward experiencing local cultures more than the classical cultural bubble.

 

Conclusion

Sustainable tourism is all about adapting our travel experience while taking care of our planet. We need to create a balance between our nature’s limited resources and human’s usage of these assets.

The future looks bright as more and more people are getting acquainted with the possibility of sustainable travel.

With governments, hotels, and other accommodation providers, aiding in sustainable tourism, it is very much likely to hit new peaks in the foreseeable future by addressing visitors’ needs while also taking into full account the environment’s social, economic, and industry essentials and issues.

Sustainable travel may not be for everyone, but these sustainable tourism statistics show us that we need to safeguard our green planet.

Phew! This was a lot to read. We hope you’ve learned something along the way (we know we did!).

If you have any questions, feel free to reach out—we’re always happy to help.

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18 Subscription Economy Statistics To Stay One Step Ahead (2025)


Subscription Economy Statistics

The world changed in 2007 when the first subscription services began.

In the past 15 years, subscription services have completed changed the way that many companies do business.

Virtually everyone seems to have at least one subscription service today, whether it’s in the form of a television streaming service such as Hulu, Netflix, or Amazon Prime, a clothing service, beauty products, and so much more.

We’ve gathered up all of the facts about the subscription economy, and we’ve put them together for you below.

Keep reading to learn all about the subscription economy!

The Future of the Subscription Economy

For as much as the subscription economy has grown in the past 15 years, it’s only going to get bigger in the future.

As the world focuses on being less wasteful and on creating products that can be reused again and again to reduce the amount of trash and pollution in the world, subscription services will grow even more popular.

There are already subscription services that utilize reusable packaging for laundry, food delivery, and beauty products, to name a few.

What are some of the subscriptions that you currently have or are planning to get in the future?

1. The subscription economy will reach $1.5 trillion by 2025.

(UBS Global)

In 2022, the subscription economy market is projected to reach $275 billion, and that number will exponentially increase every year after.

Analysts believe that by 2025, there will be so many subscription services available that the market will reach $1.5 trillion.

With so many subscription choices, it will soon be a thing of the past to purchase one-time objects or items that you plan to quickly throw away.

Currently, the top three highest revenue subscription-based industries are physical goods, digital video, and digital music.

Virtually every market is moving to a subscription-based sales model. When you look at how much these services are earning, it’s easy to see why.

 

2. Streaming services will reach $155 billion by 2025.

(Nami ML)

The subscription economy started with a bang in 2007 with the creation of the world’s first streaming service, Netflix.

What originally started as a simple video rental service with the goal of rivaling the giants of the industry, like Blockbuster, twisted into something far more exciting.

Netflix remains the largest streaming service in the United States, with a 27% market share.

It is unlikely that Netflix will retain this title in the coming years, however as its market share dropped by 31% since the creation of other giants such as Disney+ and HBO Max.

 

3. 75% of adults believe that more people will begin subscribing to more services in the future as opposed to owning things.

(Wonderment)

Across the world, the golden glow of consumerism is fading. With each generation, our society seems to fixate less and less on physical possessions.

Instead, there has been a growing awareness of the piles of waste sitting in our landfills, and of the effect that our actions are having on the planet.

This is causing consumers to focus more on reusable, sustainable products, and subscription services are neatly filling the niche.

Thanks to this mentality, manufacturing services are undergoing a metamorphosis as they learn to stop overproducing the things that we don’t need.

 

Household Statistics of Subscriptions

Countries around the world are beginning to embrace the subscription model of service that many companies are beginning to adopt.

While the United States remains the largest consumer of subscription goods, the practice is quickly catching on across Europe, China, and the rest of the world.

As the world becomes more focused on recycling and climate change, it is expected that more people will begin to use subscription services.

4. 78% of international adults have subscription services.

(Business Wire)

This number has grown from 71% in 2018, and it is likely to continue growing in the next decade as more businesses shift to subscription models.

Of these users, 72% would prefer the option to pay only for the specific aspects of the service that they use, or for the time that they use it rather than a flat monthly or yearly fee.

The most significant reasons that consumers cite for preferring subscription services are convenience (42%), cost savings (35%), and variety (35%).

 

5. As of 2020, 64% of US households don’t have a TV subscription.

(Business Wire)

Every year, an increasing number of people are quitting their cable subscriptions.

Additionally, as more people are growing up and moving out, less are choosing to subscribe in the first place.

Per age group, the 18-34 age group had the highest percentage of people without a TV subscription at 74%.

The second highest was the 35-54 age group at 64%. Even those over 55+ were disconnecting from their cable services as 56% had unsubscribed.

 

6. 69% of houses subscribe to 1 or more video streaming subscription services.

(Deloitte)

A recent study by Deloitte showed that the majority of these households have an average of 3 streaming subscription services.

With the fierce competition that is happening between streaming services, it’s no wonder that many families choose to have more than one service.

Many people only watch a few shows or movies per service, but they are still stuck paying the monthly bill regardless of how much or little they use it.

Surprisingly, nearly 43% of consumers maintain a cable television subscription while additionally paying for one or more streaming service.

 

7. 41% of houses subscribe to 1 or more music services

(Deloitte)

In the past year, music streaming services saw a rise in business of 58%. Of these, Spotify remains the most popular, even among recent controversy.

Spotify boasts 172 million paid subscribers, and it was the first company to ever achieve 100 million paid subscribers.

Today, it also has 209 million free users, while Pandora is a distant second at 55 million.

 

Who Uses Subscriptions and Why

Among consumers, the younger generations are significantly more likely to use subscription services than older ones.

America leads the world in the number of subscription services and in digital streaming services that are purchased annually.

Other countries, particularly those in Europe and Asia are quickly developing a preference for subscription businesses as well though.

8. The US makes up 53% of digital subscriptions.

(UBS)

It’s no secret that Americans enjoy watching television. Virtually every house in America has at least one television in it.

Of those 41% have at least one music streaming service, and 69% have at least one television streaming service, and 8 in 10 Americans get news daily from apps.

When you add gaming subscriptions into the mix, the number comes to an average of 9 subscriptions per household in the United States.

 

9. 42% of men and 28% of women have 3 or more subs in America

(Invesp)

It may come as a surprise that men, on average, tend to subscription to more subscription services at a time than women.

Additionally, nearly 20% of men subscribe to 6 or more ecommerce services.

Although men use more services on average than women, it is worth noting that more women have at least one subscription than men at 60% of women.

 

10. 62 percent of customers subscribe to a subscription because they believe it delivers good value.

(McKinsey & Company)

A large number of people (62%) like to subscribe to a business for the value it offers. According to a recent survey by, good value for price is the most important reason for subscription sign up, followed by high quality and variety of experience.

Amazon Prime is a good example: there are some who would argue its success is due to its convenience, but it’s also consistently good value.

 

11. Subscribers cancel their e-commerce subscriptions nearly 40 percent of the time.

(McKinsey & Company)

 

 

Types of Subscriptions

While most people think of digital streaming services when they think of subscriptions, they are not the only type of subscription available.

Mobile apps, particularly news and shopping apps, make up a significant portion of the subscription economy.

12. Mobile app subscriptions make up $270 billion of the market share.

(Nami ML)

There are a countless number of mobile apps, games, and services that we use on a daily basis.

Whether you’re playing a simple matching game to pass the time in the doctor’s office or you’re catching up on the news on a news app, chances are that you’re paying a subscription.

Most apps today have a limit to the amount of time that you can use them for free, usually just long enough for you to get hooked.

Eventually, you’ll hit a paywall that will stop you from using the app any further until sign up for a subscription or make an in-app purchase.

Most of us don’t notice the $1.99 one-time purchase or the $3.99 a month subscription, but it adds up to some massive revenue when enough people buy it!

 

13. 53% of all software revenue is subscription model based.

(Digitalist Magazine)

There is an increasing demand for cloud-based services in both the consumer and business sectors.

Although it is not feasible for every type of software to become cloud-based, the vast majority of services will be making the transition.

Many of these companies will not only make the change for their own internal servers and business uses, but they will also create more cloud-based offerings for their products.

 

14. Car subscription services have grown by 71%.

(PYMNTS)

Have you always wanted the thrill and prestige of driving a luxury car but couldn’t justify the cost of the car or of the insurance required to drive it?

Then you’re in luck! Currently, Audi, Lexus, Porsche, and Volvo have revolutionized the way that people drive luxury cars.

For a monthly subscription fee, these companies provide an all-inclusive “white-glove” service to those who can afford it.

 

15. The market for subscription management is expected to reach $10.5 billion by 2025.

(Zion Market Research)

Although it’s a bit ironic, the business of managing and selling subscriptions is its own cash cow.

Businesses such as Stripe, Zuora, and Charge Bee make up the vast majority of the competition in this sector.

These companies focus on offering subscription management, subscription billing, subscription revenue management, and subscription analytics for their customers.

 

The Business of Subscription Services

Subscription services are quickly becoming the way of the future.

As their popularity increases, more and more businesses will begin pivoting their business models to take advantage of the recurring revenue.

16. The subscription economy has grown 435% in 9 years.

(What’s New In Publishing)

In less than a decade, the subscription economy has experienced 6x growth.

With these kinds of numbers, it is easy to see how the subscription model is becoming the way of the future.

This rapid growth is due largely to the effect that the pandemic has had on the world.

In the past two years there has been a significant shift to digital media as lockdowns, mandates, and safety measures have massively impacted the way that we go about daily life.

 

17. 64% of consumers say that they feel more connected to companies that they have a subscription with vs one off purchases.

(What’s New In Publishing)

Consumers are moving away purchasing physical products in favor of digital media and borrowing items that they need.

As they do so, they are increasingly becoming more aware of the companies that they are buying from.

This is leading to a significant shift in culture as companies are now actively trying to form relationships with their consumers.

It is essentially a new method of creating brand loyalty, and it seems to be working as more consumers would prefer to have a monthly subscription than just buying items piecemeal.

 

18.  28% of subscribers state a personalized experience is essential to continuing to subscribe

(Wonderment)

A business that makes an effort to personalize their users’ experiences will always be more successful than their competitors with today’s younger generations.

This can be as simple as adding a survey after their shopping experience or personalized customer support.

80% of consumers are more likely to make an initial purchase from a personalized brand, and are more likely to continue shopping with a brand that makes an effort.

 

Conclusion: Subscription Economy Statistics

We’ve looked at so many subscription economy statistics that it’s time to wrap up!

The subscription economy is growing at a staggering rate, and it’s not slowing down anytime soon.

And while you might be thinking that this is all just another fad—like the Fidget Spinner, or whatever that was—we can promise you one thing:

This isn’t going away anytime soon.

And if you want to succeed in the subscription economy, you need to do one thing above all else: LISTEN TO YOUR CUSTOMERS.

Thanks for reading—we hope you got a lot out of this! We’ll be back with our next deep dive soon.

If you’ve got a favorite stat, tweet it to us at @soocial using the hashtag #SubscriptionEconomyStatistics. We’re sure other readers would love to read what you have to say!

If there are any stats we missed, let us know. We’d love to read your thoughts and include them in this article so everyone can check them out!

17 Customer Acquisition Statistics You Need to Know in 2022

16 Open Source Adoption Statistics to Get You Thinking

Sources

409 Best Fitness Hashtags To Get You Incredible Results


Fitness Hashtags

Are you looking for fitness-related hashtags for your next social media post? Well, you’ve come to the right place because we have compiled a huge collection of fitness hashtags to use on Instagram, Tiktok, Twitter, Youtube, or some other social media platform.

Fitness is a trending topic on social media platforms, and it is no surprise that young people are using it as a source of inspiration to get into shape. Platforms like Instagram, Tiktok, and Youtube have become important platforms for sharing health and wellness news and information about a healthy lifestyle.

Sharing fitness-related content on social media can be a great way to keep yourself motivated and stay on track. After all, the fitness lifestyle is all about supporting and inspiring those who are trying to create healthy habits.

But there is nothing worse than creating the perfect social media campaign and posting it only for it to go on deaf ears. Having a well-crafted post can definitely bring great traction, but you also need to think about how to get your content in front of the right people so they can interact with it. This is where hashtags come in and allow you to target specific demographics and be seen by them.

Hashtags were created to categorize and help users find desired content when using social media platforms. To get the most out of your time and effort, it is essential to plan properly and boost your posts with relevant hashtags. Whether you’re looking for better engagement, quality followers, or a high conversion rate, hashtags can help you achieve all your goals and more.

However, hashtags are not just a simple case of typing in what you think is popular and hoping for the best. There’s an art behind these little keywords if you want to get the best results. You’ll need to do some research and find out some well-performing hashtags to go with your posts. However, a lot of people still don’t get it all right and end up getting lost in a sea of posts and failing to connect with their target audience.

That’s why we have put together a huge list of fitness hashtags that will make it easier for you to connect with the right audience. Use these hashtags to find and join the community of people who love fitness. Whether it’s cardio, weightlifting, running, or sports, we’ve got you covered with hashtags for every type of fitness enthusiast.

So, without any further ado, let’s begin!

Top 30 Fitness Hashtags for Instagram

As a fitness professional, whether you are looking to promote your business or want to use it for your personal brand, Instagram is a great platform to do so. As one of the best places to share fitness content, Instagram has over 2 billion monthly active users. The platform works best for fitness brands to reach the target audience and increase their sales.

When sharing a fitness-related post on Instagram, you’ll also need some relevant hashtags to go with it. When used strategically, hashtags can do much more than boosting your post’s visibility – they can also help you gain engagement, win customers, and generally have a positive impact on your brand.

With that in mind, we’ve listed below a bunch of trending fitness hashtags to help promote yourself and gain new followers. Using this list of hashtags will allow you to reach new potential clients and customers on Instagram as well as help you to gain engagement with followers already within your target audience.

  • #fitness
  • #fitnessmotivation
  • #fitnessmodel
  • #fitnessgirl
  • #fitnessjourney
  • #fitnesstrainer
  • #fitnesstips
  • #fitnessaddict
  • #fitnesslifestyle
  • #fitnessgoals
  • #fitnessfood
  • #fitnessfreak
  • #fitnesslife
  • #fitnessgear
  • #fitnessphisique
  • #fitnessbody
  • #fitnesstransformation
  • #fitnesscoach
  • #fitnesslove
  • #fitnessmodels
  • #fitnesscolombia
  • #fitnessmalaysia
  • #fitnesslover
  • #fitstagram
  • #fitnessgram
  • #fitnessjunkie
  • #fitnessitalia
  • #fitnessquotes
  • #fitnesswear
  • #fitnessgym

 

Top 30 Fitness Hashtags for Tiktok

TikTok is a social media app that lets you create short videos to share with friends and family. By posting your fitness-related videos on Tiktok, you can inspire others and give them a look at your daily activities to get motivated in their own fitness journey.

Hashtags can be an essential part of your TikTok strategy, but finding the best-performing fitness hashtags can be a challenging process, leaving you spinning your wheels. No worries, though! We’ve already done the hard work. Here’re some of the popular fitness hashtags on Tiktok to help you find what you’re looking for.

  • #fit
  • #fitnessmotivation
  • #fitnesslifestyle
  • #fitnessjourney
  • #lovefitness
  • #getfit
  • #fitnessgoal
  • #healthylifestyle
  • #fitexpert
  • #workoutmotivation
  • #fitnessaddiction
  • #physique
  • #workout
  • #fitfam
  • #fitspo
  • #pump
  • #jacked
  • #gymgrind
  • #healthandfitness
  • #shredded
  • #healthylifestyle
  • #ripped
  • #sixpack
  • #teenmuscle
  • #training
  • #gainz
  • #fitspiration
  • #healthyliving
  • #bodybuildingmotivation
  • #workoutinspiration

 

Top 20 Fitness Hashtags for Youtube

YouTube is becoming a new go-to for fitness influencers looking to create an audience. YouTube takes more than just great content to rank. There is a specific set of tactics to master in order to assist your video with its ultimate goal – getting more views.

It’s no surprise that hashtags are an essential element of your youtube strategy. By using Fitness hashtags that are relevant to your industry and niche, you can connect with like-minded individuals who may be interested in your videos. But with all of the potential choices, it can be overwhelming and confusing to know which ones you should choose.

The process can get annoying and time-consuming. So, we’ve done some research and came up with a list of the best fitness hashtags for Youtube that you can use right away.

  • #fitness
  • #fitnessmotivation
  • #getfitnow
  • #gymgang
  • #fitforlife
  • #exercise
  • #stayfit
  • #fitnesscommunity
  • #gymboss
  • #fitlife
  • #bodygoals
  • #fitfamuk
  • #fitnessmodels
  • #weightlossjourney
  • #bodybuildinglife
  • #flexibility
  • #bodybuildingclub
  • #fitnessvideos
  • #absworkout
  • #gymliving

 

Top 20 Fitness Hashtags for Twitter

Over the last couple of years, Twitter has become one of the most popular social media networks for fitness professionals and individuals. One of the biggest benefits of using Twitter is the ability to use hashtags. Hashtags allow you to join conversations, search for posts, and follow events in real-time.

They make it easier for people to find your content with a specific topic and help you to achieve better reach and engagement. With that in mind, we’ve put together a list of our favorite fitness-related hashtags for Twitter to help you increase your following and grow your community.

  • #fitnessfreak
  • #fitnessjourney
  • #fitnessmodel
  • #fitbody
  • #fitnessfun
  • #fitnessforlife
  • #fitnesslifestyle
  • #fitnessgoals
  • #crossfit
  • #fitnessvideos
  • #nutrition
  • #training
  • #gymgirls
  • #gymlifestyle
  • #fitnesstips
  • #sixpack
  • #healthy
  • #sportlifestyle
  • #strongnotskinny
  • #weighttraining

 

Popular Workout Hashtags for Social Media

Posting workout content on social media is an important (and fun) part of any fitness brand. After all, people need the motivation to get their butts in the gym.

One of the simplest ways you can make sure your posts are seen by the right crowd is to make use of hashtags. Whether you’re creating posts on Instagram, Tiktok, or Twitter, making sure they have a relevant and engaging hashtag is an easy way to get readers clicking and to market your influencer brand.

Finding these hashtags can be a time-consuming process as there’s so much choice out there but fear not because we are here to help. We’ve gathered a bunch of popular hashtags you can use for your workout-related content. Enjoy!

  • #workout
  • #workoutmotivation
  • #workoutroutine
  • #workouts
  • #workoutvideos
  • #workoutathome
  • #workouttips
  • #workoutideas
  • #workouttime
  • #workoutoftheday
  • #workoutvids
  • #workoutplan
  • #workoutdaily
  • #workoutbuddies
  • #workoutselfie
  • #workoutdone
  • #workoutchallenge
  • #workouthard
  • #workouteveryday
  • #workoutmode
  • #workoutinspiration
  • #workoutlife
  • #workoutwear
  • #streetworkout
  • #workoutgoals
  • #coreworkout
  • #workoutquotes
  • #workoutjourney
  • #healthychoices
  • #gethealthy

 

Trending Gym Hashtags

If you’re a fitness influencer, you know how important it is to integrate your passions and interests into your online marketing strategy. Instagram is one of the most popular social media platforms to share gym-related content that inspires newbies and provides proper support and guidance.

It allows you to build a following who are working on their fitness goals and are eager to consume gym-related stuff for motivation and education purposes.

But don’t forget to use suitable hashtags that make your content reach the right audience. As more and more people create accounts, competition for exposure continues to increase, forcing marketers to be more creative.

Keeping this in mind, we’ve listed below plenty of trending gym hashtags that resonate with your potential audience. Check these out!

  • #gym
  • #gymlife
  • #gymaddict
  • #gymshark
  • #gymtime
  • #fitnesscenter
  • #gymrat
  • #gymbro
  • #gymmotivation
  • #gymflow
  • #gymlove
  • #gymfreak
  • #gymselfie
  • #gymworkout
  • #gymgoals
  • #gyminspiration
  • #gymlovers
  • #fitnessworld
  • #fitnessgirls
  • #fitnessclub
  • #fitnessapparel
  • #muscles
  • #gymgirl
  • #gymlover
  • #gymgirls
  • #gymmemes
  • #gymjunkie
  • #gymforlife
  • #gymvideos
  • #gymtips
  • #beforeandafter

 

Cardio Hashtags

Are you a cardio lover thinking of posting your progress on social media? Do you want to show off your toned body or celebrate the journey of getting there? If so, you’ll need to find some good cardio hashtags to make sure your post is seen by other cardio freaks so that they can admire your hard work.

And it is never easy to find the best ones without wasting hours going through a list of tags. To save your time and effort, we’ve compiled a collection of cardio hashtags that’ll help maximize the reach of your posts. Have a look!

  • #cardio
  • #cardioworkout
  • #cardiotraining
  • #cardioworkouts
  • #cardioday
  • #cardiotraining
  • #cardiotime
  • #cardioexercises
  • #cardiokickboxing
  • #cardiodance
  • #cardiofitness
  • #cardiohit
  • #cardiothings
  • #cardioenergy
  • #cardiojourney
  • #cardiostagram
  • #determination
  • #motivation
  • #exercise
  • #getfit
  • #strong
  • #active
  • #determination
  • #fitnessaddict
  • #train
  • #sweat
  • #shredded
  • #ripped
  • #abs
  • #gymlife
  • #muscle
  • #instafit
  • #squat
  • #healthychoices
  • #dedication
  • #trainhard
  • #strength
  • #weightloss
  • #running
  • #flex
  • #weights
  • #crossfit
  • #run

 

Weightlifting Hashtags

If you are into weightlifting and bodybuilding, you’ve probably asked yourself a few times: what are some good weightlifting-related hashtags to use on social media? Whether you’re trying to build a following on Instagram or just want to share your weightlifting progress, hashtags are a great way to be found.

Keeping this in mind, we did some research to collect some great weightlifting hashtags to use for your weightlifting photos and reels.

  • #weightlifting
  • #powerlifter
  • #liftingweights
  • #liftheavy
  • #gains
  • #weightliftingwomen
  • #weightliftingmotivation
  • #olympicweightlifting
  • #bodybuilder
  • #girlswholift
  • #liftlikeagirl
  • #powerlifting
  • #girlswholift
  • #olympiclifting
  • #weighttraining
  • #gymlife
  • #strongman
  • #olympicweightlifting
  • #girlswithmuscle
  • #gainz
  • #crossfitgames
  • #crossfitgirls
  • #biceps
  • #noexcuses
  • #squats
  • #strength
  • #strongman
  • #bigmuscle
  • #musclepower
  • #superhuman
  • #musclegod

 

Women Fitness Hashtags

Are you a female fitness model and influencer, who is looking to grow her social media presence? If yes, it’s essential for you to be equipped with some good hashtags to accompany your posts. In this section, we have shared some good female fitness hashtags that are relevant for the female audience. Let’s dig in!

  • #fitnessgirls
  • #fitnesswomen
  • #fitnessgirlsmotivation
  • #fitnessislife
  • #fitnessvideos
  • #fitnessfam
  • #fitnessinfluencer
  • #gymgirl
  • #fitmom
  • #fitwomen
  • #girlswholift
  • #fitchick
  • #girlpower
  • #girlswithmuscle
  • #glutes
  • #fitgirl
  • #gymsharkwomen
  • #girlswhotrain
  • #girlswithmuscle
  • #beachbabe
  • #bikinibody
  • #healthyhabits
  • #athlete
  • #stronggirls
  • #momfitnesschallenge
  • #fitmommy
  • #strongwomen
  • #bootybuilding

 

Funny Fitness Hashtags

Fitness is a big topic on social media. There are thousands of users who talk about it every day, but there are few that stand out and share engaging content. After going through hundreds of viral fitness-related posts, we have come to realize the importance of humor.

So, we have devoted our time to uncovering some funny fitness hashtags, and they exist! These funny fitness hashtags will help you gain more exposure and could potentially help you increase your following in the process.

  • #fitnessmeme
  • #funnyfitness
  • #bodybuildingmemes
  • #SquatsThereForYou
  • #PushupsBeforeDates
  • #WeightsBeforeNightsOut
  • #FitspoBeforeFoodpics
  • #FitForAFight
  • #RunsLikeAMotherInLaw
  • #RunningOnEffort
  • #fitnesshumor
  • #CardioRules
  • #NoMoreGym
  • #FitToBeTied
  • #PackThatSnack
  • #SweatPink
  • #GreenOnTheGrind
  • #fitmemes
  • #legdaymeme
  • #StrongNotSkinny
  • #SquatAndswipe
  • #SweatsNotEmoji
  • #gymmemesdaily
  • #gymjokes
  • #gymhumor
  • #workoutmemes
  • #gymmeme
  • #fitnessfunny
  • #positivevibes

 

Monday Fitness Hashtags

It’s that time of the week again. You’ve had the whole weekend to get some rest and enjoy your time off. It’s now Monday morning, and you know what that means: it’s time for getting back to the gym!

Completing your workout on a Monday requires a little more effort. This is due to the low feeling at the start of the week because we wanted the weekend to stay a little longer. But no worries! We have a solution to cure that feel. Just share a Monday fitness post on social media and see its magic.

While sharing it, don’t forget to use some relevant caption to increase its reach. Here, we’ve put together a bunch of awesome Monday fitness hashtags for you to choose from. Have a look!

  • #mondayfitness
  • #mondaymotivation
  • #mondayworkout
  • #mondayworkouts
  • #fitnessmonday
  • #mondayfunday
  • #neverskipamonday
  • #newweekgoals
  • #goalsetter
  • #noexcusesmonday
  • #run4exercise
  • #highoonhealth
  • #mondaymood
  • #mondaymindset
  • #monday
  • #mondaymood
  • #inspirationalmonday
  • #mondayvibes

 

Tuesday Fitness Hashtags

Here are some Tuesday fitness hashtags to help promote your message. Whether you’re looking to increase your reach or just find new posts with the same interests as you, these will help.

  • #tuesdayfitness
  • #tuesdayworkout
  • #motivationtuesday
  • #tuesdayworkouts
  • #transformationtuesday
  • #workouttuesday
  • #tuesday
  • #tuesdayinspiration
  • #tuesdaytraining
  • #TuesdayRuns
  • #PushItTuesday
  • #FitConvoTuesday
  • #fitnesstuesday
  • #tuesdayvibes
  • #tuesdaymood
  • #tuesdayfeels
  • #tuesdaytransformation
  • #speedytuesday

 

Thursday Fitness Hashtags

Using suitable fitness hashtags is a great way to enhance your social media experience and connect with other like-minded people, whether you’re into bodybuilding or just want to eat healthier. Check out these Thursday fitness hashtags for you to use.

  • #thursdaymotivation
  • #thursdaygrind
  • #fitnessthursday
  • #thursdayworkout
  • #thursdaytraining
  • #thursdayspecial
  • #thursdayfitness
  • #thursdaythings
  • #traintonedthursday
  • #thursdayselfie
  • #thursdayrun
  • #transformationthursday
  • #thursdaysweat
  • #thinspirationthursday
  • #fitthursday
  • #thursdayexercise
  • #thursdaysession
  • #throwbackthursday

 

Sunday Fitness Hashtags

Are you a fitness blogger or influencer? Keep your content fresh and add some variety in your Sunday workout posts with this collection of Sunday fitness hashtags. Enjoy!

  • #sundayfitness
  • #sundayworkout
  • #sundaymotivation
  • #fitsunday
  • #sundayselfie
  • #sundayinspiration
  • #sundayfunday
  • #sundaymornings
  • #strengthtrainingsunday
  • #sundays
  • #sundayfunday
  • #sundayfeels
  • #sundayvibe
  • #sundaypost
  • #sundayworkouts
  • #sundaygym
  • #sundaymood

 

Couple Fitness Hashtags

Couple Fitness is a trend that actively encourages partners to get fit together. There are more and more fitness couples posting their daily workouts, healthy recipes, and fitness tips all over the social web—the ones where both people look in tip-top shape and who simply radiate energy.

Are you a fitness freak couple looking to produce content that inspires, empowers, and motivates other couples? If so, you need to know some good relevant hashtags that’ll make your content visible to other couples who are starting on this journey.

To save your time, we’ve listed below some popular couple fitness hashtags you can use when promoting couple fitness.

  • #fitnesscouple
  • #couplefitness
  • #fitcouple
  • #coupleworkout
  • #workoutcouples
  • #couplefitnessgoals
  • #relationshipgoals
  • #couplegoals
  • #fitnessgoals
  • #fitnesstogether
  • #fitfamily
  • #couplelove
  • #gympartner
  • #gymmotivation
  • #workoutbuddy
  • #gymbuddies
  • #partnerinfitness

 

Gay Fitness Hashtags

Hashtags are one of the easiest ways to discover new members, connect with communities, and increase engagement. If you’re a gay fitness influencer who is looking to improve your content’s visibility, then take a look at these popular gay fitness hashtags. These can be used on all social media channels, including Instagram, Facebook, and Twitter.

  • #gayfitness
  • #gayfitnessmodel
  • #gayfit
  • #gaygymrat
  • #gayboy
  • #gayflex
  • #gayworkout
  • #gaygym
  • #fitdaddy
  • #gayfitmen
  • #gayfitfamous
  • #gayfitnessmodel
  • #gayfitfam

 

Black Fitness Hashtags

Running a fitness brand that caters to black audiences? It’s not that uncommon, but it is an under-serviced niche. Black people in the US alone spend millions on fitness products every year, yet it’s surprising how many businesses fail to serve this demographic.

If you’re serious about marketing your fitness business on social media, one thing you absolutely must do is use hashtags. And as someone who knows a bit about the social media and fitness industry, we’ve got the list of best black fitness hashtags you can use.

  • #blackfitness
  • #blackfitnesswomen
  • #melaninfitness
  • #fitfortheculture
  • #ebonyfitness
  • #blackfitnessnow
  • #meaninfit
  • #blackfitnesstoday
  • #blackfitnesscommunity
  • #blackfitgirls
  • #blackfitnessmodel
  • #blackgirlsrock
  • #blackpower
  • #afrogirlfitness
  • #blackwomenworkout
  • #fitqueen

 

How To Properly Use Fitness Hashtags?

Hashtags, those little keywords with the # sign in front of them, are the lifeblood of any social media platform. They’re how people find new users to connect with and how users find new content on the platform.

Hashtags are a great way of getting discovered by new audiences on Instagram. They do this by making your content more visible to the people who aren’t following you yet but might be interested in what you have to offer. It’s just like putting yourself in front of a group of people that share the same interest.

When done right, it can be a great way to increase engagement, boost your brand, and get more followers. But how do you choose the right hashtags and make sure they bring you targeted traffic? To help you out, here are some of the basics of using hashtags effectively:

Know your target audience

First of all, make sure you know your target audience inside out. Do your research and find out what kind of social media platforms they use the most, what types of hashtags they use, and what they do online. This will help you narrow down your hashtag list and pick those that are popular among your target audience.

Don’t use anything too broad or too specific

You don’t want to use too many generic ones, but you also don’t want to use too specific ones that nobody uses. You want your posts and content to stand out and get found by the right audience, not lost in the sea of other people using the same tags. At the same time, it’s not worth your time to use a hashtag that is rarely used, as nobody will be searching for it.

Only use the relevant ones (Not too much or too less)

Hashtags can be a tricky thing. Too many hashtags and you could drive users away without delivering any value. Not enough hashtags and you miss out on an opportunity to add value to your followers’ lives. Therefore, only use the relevant ones.

 

Conclusion: Fitness Hashtags

Well, that sums up our list of fitness hashtags for social media. Hopefully, you were able to pick up a good chunk of hashtags to use in your post, and that will help you get noticed by fitness enthusiasts.

Thanks for reading this article. We hope you enjoyed reading this article as much as we did putting it all together. If you found this article helpful, please share it with your friends. In addition, if you have any other questions about fitness hashtags, please drop us an email. We’ll be happy to help!

And to end off, we wanted to let you know that this list of hashtags is always growing. Make sure to bookmark it so you can check back in a while to see the latest updates and additions.

Have a wonderful day!

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22 Amazing Ghost Kitchen Statistics That Will Surprise You (2025)


Ghost Kitchen Statistics

We can all agree that food delivery services make people’s lives easier. Whether you don’t have time to cook or just want to relax and eat something tasty, ordering food online can come in handy. Therefore, it’s no wonder that ghost kitchens are so popular these days.

If you’re not familiar with the term “ghost kitchen,” it’s a restaurant without a traditional dining room or counter for guests. It exists to fulfill online orders for delivery, and the idea is that cloud kitchens can be set up in more affordable locations than those typically used for restaurants. They’re also called dark kitchens, virtual kitchens, cloud kitchens, or shadow kitchens.

Convinced you need to know more about cloud kitchens? We’ve got you covered! We’ve put together a list of amazing cloud kitchen statistics that will help you better understand what they are and how they’re revolutionizing the food industry.

Key Ghost Kitchen Trends, Stats, and Facts (Editor’s Pick)

  • Ghost kitchens are projected to hold a 50% share of the world’s drive-thru and takeaway foodservice markets.
  • Food delivery orders increased by 67% in March 2020.
  • There are around 1,500 ghost kitchens in the US.
  • In 2020, Uber Eats’ revenue was more than 100% higher than in 2019.
  • 34% of Americans order takeout or delivery at least twice a week.
  • 21% of people who order food online buy sandwiches and wraps.
  • The startup cost for a ghost kitchen is $20,000 to 30,000.
  • In the fourth quarter of 2021, DoorDash customers spent roughly $309 per person.
  • Even the smallest mistakes can cost ghost kitchen owners over $10,000.

 

Ghost Kitchen Industry Statistics (Global Market, and Revenues)

1. The global ghost kitchen market is projected to be worth $71.4 billion by 2027.

(Statista)

According to Statista’s ghost kitchen industry report, the worldwide ghost kitchen market size was $43.1 billion in 2019. As it’s estimated to exceed $71 billion by 2027, we don’t have to question the popularity of ghost kitchens.

 

2. By 2030, ghost kitchens are predicted to hold a 50% share of the global drive-thru and takeaway foodservice markets.

(Statista)

The total market share of drive-thru foodservice and takeaway foodservice will most likely reach $75 billion and $250 billion, respectively.

Ghost kitchens will hold 50% of both markets. Apart from that, they’re most likely to account for 35% of ready meal, 30% of packed cooking ingredient, 25% of eat-in foodservice, and 15% of packaged snack markets by 2030.

 

3. Ghost kitchens could be a $1 trillion market by 2030.

(Restaurant Dive)

Euromonitor’s data suggest that the global ghost kitchen market size is very likely to reach a shocking $1 trillion by 2030. It’s important to note that the worldwide foodservice delivery sales more than doubled between 2014 and 2019 and that the coronavirus pandemic contributed to a further increase in sales.

 

4. Delivery orders surged by 67% in March 2020, when the coronavirus pandemic started.

(Market Man)

Online ordering helped many restaurants in March 2020. Fine dining sales dropped by over 90% when the coronavirus pandemic started, while casual dining sales decreased by 75%. On the other hand, Ghost kitchens saw a tremendous increase in profits.

Other contributors to cloud kitchens’ rise were increased app usage, lockdowns, and reduced consumer spending because of a recession.

 

5. China has the largest number of ghost kitchens.

(Statista)

Ghost kitchen research reveals that there are approximately 7,500 ghost kitchens in China. India is right behind China, with more than 3,500 kitchens. Apart from that, statistics show that 47% of the Chinese survey respondents had a quite positive or positive experience ordering food from a ghost kitchen or virtual restaurant.

 

US Ghost Kitchen Statistics

6. There are roughly 1,500 ghost kitchens in the US.

(Market Man)

When the number of ghost kitchens is in question, the US is right behind China and India. The UK is also worth mentioning, as it has about 750 ghost kitchens. However, we can expect other countries to open more virtual restaurants in the future.

 

7. In 2020, Uber Eats’ revenue was over 100% higher than in 2019.

(Restaurant Dive)

Uber Eats and Grubhub saw a 100% and 40% increase in revenues, respectively. Also, ghost kitchen trends point out that the delivery orders increased almost 70% in March 2020, while overall restaurant traffic dropped by 22%.

 

8. The number of those who use smartphone food delivery apps in the US is projected to reach 53.9 million by 2023.

(Statista)

Even though some virtual kitchens have their own delivery services, most rely on third-party food delivery apps. Data suggests that the number of food delivery app users increased from 36.4 million users in 2019 to more than 45 million in 2020. Furthermore, it’s estimated that this growth will continue by 2023.

 

9. 60% of those who ordered food online between March and May 2020 did so through the restaurant’s app or website.

(Statista)

Even if one of the most prominent ghost kitchen trends is ordering from third-party apps, 60% of people ordered directly from restaurants, while only 40% did so through food delivery apps. That’s encouraging because ghost kitchens earn more if you order directly from them.

 

Ghost Kitchen Demographics and Popular Trends

10. 60% of Americans order takeout or delivery or once a week.

(Upserve)

Apart from those who order food once a week, 31% say they use these third-party delivery services at least twice per week, while 34% of all consumers spend at least $50 per order. One interesting fact is that 59% of all restaurant orders from millennials are delivery or takeout.

 

11. The popularity of food delivery services could lead to full automation of the production of various menu items and dishes during the next five to ten years.

(Market Man)

There’s a high possibility that the growth of ghost kitchens will lead to automation of the production of certain menu items. For example, the production of pizza, coffee, and ramen could be fully automated in the next five to ten years.

 

12. 21% of people who buy food online order sandwiches and wraps.

(Upserve)

The most popular dishes that people order online are wraps and sandwiches. Apart from that, 10% of consumers order burgers, 9% pizza, and 7% salads. BBQ is the least popular dish, as only 2% of consumers opt for it.

 

 13. On a global scale, 52% of consumers are comfortable ordering from a delivery-only restaurant.

(Restaurant Dive)

As many ghost kitchen trends for 2021 and 2022 reveal, more than 50% of consumers have no problem ordering from a restaurant with no physical storefront.

Nevertheless, it appears that some people are still skeptical about cloud kitchens and would rather order from regular restaurants that have a delivery option.

 

14. Only 6% of those who order online spend up to $300 per order.

(Statista)

We’ve already mentioned that 34% of consumers spend around $50 per order. However, 6% spend up to $300 and 14% up to $100. In addition, 1% of consumers reported not spending anything, while none would order food that costs more than $300.

 

Statistics About Ghost Kitchen Startups and Companies

15. Ghost kitchens have 125 leading companies.

(PitchBook)

The latest statistics reveal that there are 125 leading companies in the ghost kitchen industry. They have 510 investors and have closed 306 deals. Some of the most famous ghost kitchens are DoorDash, Deliveroo, and Rebel Foods.

 

16. Karma Kitchen raised over €300 million in only one round of funding in July 2020.

(Statista)

A UK startup called Karma Kitchen is the most prominent cloud kitchen in Europe, and it’s one of the largest ghost kitchen companies. Other well-known European companies are Keatz and Frichti.

 

17. A majority of ghost kitchens report a $20,000-30,000 startup cost.

(Go Cheetah)

An average ghost kitchen startup investment is between $20,000 and $30,000, which isn’t a lot. Ghost kitchens usually have lower startup costs than regular restaurants. Also, most cloud kitchens pay around $4,000 to $6,000 in monthly fees.

 

18. Restaurants that cooperate with Reef Global can choose from 350+ locations in over 200 cities.

(Go Cheetah)

Reef Global has a unique way of making and delivering food. Its founder, Ari Ojalvo, operates modern kitchen trailers located in urban spaces, such as parking lots. Reef Global can determine what to sell and where, thanks to detailed data analytics.

 

19. Kitchen United has two locations in California and four in other US states.

(Go Cheetah)

Kitchen United is another popular virtual restaurant. It’s located in six places, while ten locations are under construction. As ghost kitchen statistics indicate, Kitchen United has a growing demand for its services, good marketing support, and technology for order tracking.

 

Other Noteworthy Ghost Kitchen Statistics

20. Even the slightest mistake can cost ghost kitchen owners more than $10,000.

(Wilson Klee)

Running a ghost kitchen is profitable. Still, like in every other business, owners should be careful not to make mistakes. Companies can easily lose thousands of dollars if they’re careless.

 

21. DoorDash customers spent around $309 per person in the fourth quarter of 2021.

(Second Measure)

Ghost kitchen trends reveal that those who ordered from DoorDash spent the most in the fourth quarter of 2021. The quarterly spending of Uber Eats’ customers was $239, while Postmates and Grubhub customers spent the least ($168 and $158, respectively).

 

22. Third-party food delivery services can have setup fees of up to $400.

(Fit Small Business)

Food delivery setup fees and commission rates represent some of the biggest expenses for a ghost kitchen business. Virtual restaurants must pay up to $400 to use third-party food delivery services. Furthermore, the commissions run between 10% and 40%.

 

Related Questions

Are ghost kitchens profitable?

Ghost kitchens are incredibly profitable. Since they only focus on food delivery, they generate huge profits at a low cost. Furthermore, it’s way easier to make money with ghost kitchens than restaurants.

However, it’s not as easy as it sounds. Only those who’ve mastered managing the food, labor, and operational costs can expect profits. That’s why it’s crucial to optimize expenses, have menu pricing and marketing strategies, and not compete with pricing.

 

How do ghost kitchens work?

Ghost kitchens (also called cloud kitchens, but they go by many other names) don’t offer dine-in services. That means that you can only order online, and menus are only available to those who require their services.

Simply put, ghost kitchens sell food only through third-party apps or cooperate with regular restaurants. There are three types of ghost kitchens: commissary or shared kitchens, incubator or pop-up kitchens, and kitchen pods.

 

How big is the ghost kitchen market?

According to various sources, the ghost kitchen market is forecasted to reach $71.4 billion by 2027. Statistics also reveal that this market was worth $43.1 billion in 2019.

Since the coronavirus pandemic has started, many restaurants have been forced to turn to food delivery. That has contributed to the growth of the global ghost kitchen market.

 

How to open a ghost kitchen?

Firstly, you need to choose a concept and make a menu.

After that, write a business plan and source funding. A business plan is the first actionable step to starting a ghost kitchen. It’s also wise to find some restaurant financing tips and ask for advice.

The following steps are adhering to restaurant regulations and developing a distribution strategy and a marketing plan. For instance, you should create a website and build a social media presence.

Finally, you’re ready to open your cloud kitchen after employing workers.

 

How many ghost kitchens are there in the United States?

According to the latest statistics, there are currently around 1,500 cloud kitchens in the US. Apart from that, many regular restaurants now have delivery options through third-party apps.

That trend started in 2020, but it seems that it’s here to stay, as the majority of Americans who order food online state that it makes their life much easier. Moreover, judging by the data regarding ghost kitchens, we can assume that there will be even more of them in the upcoming years.

 

Why are ghost kitchens so popular?

The reasons for the popularity of ghost kitchens are mainly low startup and reduced overhead costs. Also, ghost restaurants can grant you access to a broader customer base if you have a streamlined delivery system, and your sales won’t be low when the foot traffic is. In addition to that, it’s possible to keep up with shifts in consumer behavior and dominate a particular food category.

Ghost kitchen statistics reveal that the food delivery market revenue has increased by over 200% during the last five years, proving that ghost kitchens and online delivery restaurants have become more popular.

 

Conclusion

We hope you’ve enjoyed this journey through the surprising world of ghost kitchens! From their origins as a way for chefs to keep cooking during the pandemic to the rise of delivery-only kitchens in major cities, ghost kitchens have been able to adapt and grow during a time when many other industries have been struggling.

Many people around the world can’t imagine a life without food ordering, at least occasionally. We can’t blame them. Who doesn’t like getting their favorite meal delivered to their doors in less than an hour?

Although the main reason for the drastic increase in the cloud kitchen market size and revenues is the coronavirus pandemic, it’s evident that cloud kitchens will stay profitable even after it ends.

With all this innovation comes opportunity—an opportunity for ghost kitchen entrepreneurs, investors, and employees. There are also opportunities for restaurants looking to expand their reach without adding new locations or overhauling their existing model. With so much potential, it’s clear that ghost kitchen start-ups will continue to be an arena where a lot of exciting things happen over the coming years.

As the food industry continues to evolve, we’ll keep adding content to this post. So stay tuned!

Thank you for reading.

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Sources

16 Open Source Adoption Statistics to Get You Thinking (2025)


Open Source Adoption Statistics

Crucial to the future of the decentralized web, the metaverse, and web3, open source adoption has been on the rise in recent years. With open source software, companies can make modifications to a range of code-based technologies and ecosystems.

According to experts, the market for open-source is set to grow at a rate of around 18.2% in the next 5 years. Currently, the market valuation for open source services is set to rise from $21.7 billion in 2021, to $50 billion by 2026. Companies are racing to the open source market in search of flexibility, agility, and new opportunities for digital transformation.

As the world becomes more technology-driven, open source adoption will likely continue to increase. The following open source adoption statistics offer an insight into where the industry is headed.

1. 90% of IT leaders are using enterprise open source

(Red Hat)

The Red Hat Enterprise Open Source report for 2021 revealed open source technology is playing a significant role in the development of enterprise technology. Approximately 90% of IT leaders are now using enterprise open source innovations.

The study, which collected answers from 1,250 IT leaders, also found that 64% of companies are using open source solutions for IT infrastructure modernization, while 54% of companies say they’re using the technology for application development. 53% of respondents cited “digital transformation” as their reason for open source adoption.

 

2. 63% of organizations with open source program offices say those programs are business-critical

(The New Stack, Linux Foundation Research, and TODO)

A survey conducted by the Linux Foundation, the New Stack, and the TODO group found 63% of companies consider open source program offices to be very or extremely critical to the success of their product and engineering teams.

This figure increased from 54$ in 2020, indicating growing awareness of open source program offices among participants for the survey. Around 51% of respondents also said that an increase in financial support for open source initiatives in their company is either somewhat or very likely.

 

3. 97% of businesses in the UK are using open-source software

(Non-Profit Open UK)

According to research into open-source adoption in the UK by Non-Profit Open UK, around 97% of businesses in the country are currently using some form of open source software, operating system, or programming language.

The report looked at responses from 273 businesses in the UK, and was sponsored by the code-sharing site, GitHub. This report followed an initial stage of research which found open source technology contributed around £43 billion ($60.22 billion) in value to the UK economy.

On average, it’s estimated around 126,000 developers work on, develop, create, and maintain open source technology throughout the country.

 

4. 94% of hiring managers are making hiring open source talent a priority

(Linux Foundation)

The 2021 Open Source Jobs Report from Linux and EdX found demand for people with open source talent is on the rise. Around 94% of hiring managers in the survey said finding and onboarding opens source professionals is crucial to their team. 88% of hiring managers are specifically prioritizing hiring certified professionals going forward.

50% of the hiring managers in the Linux report said they are increasing their hiring of open source staff this year. However, approximately 92% of the people in the survey also said they were struggling to find professionals with the correct open source talent.

 

5. Higher quality software is the top benefit of open source software

(Red Hat)

According to Red Hat’s 2021 Enterprise Open Source report, higher quality software is the number one reason for implementing open source technology. 35% of respondents said open source solutions give them better quality software. Another 33% of respondents said that open source solutions give them better access to the latest innovations.

Security benefits were an important consideration for 60% of the companies in the Red Hat review. While 30% of IT leaders said they believed open source solutions gave them better security overall, another 30% said they allowed them to safely leverage other technology.

 

6. Over the last 30 years, around 200 companies were founded with open source

(Future)

A huge evaluation of the open source marketplace conducted over a period of 30 years revealed increased investment in companies with open source technology at their core. According to this Future report, the last ten years have been a crucial time for open source.

Over the last 30 years, around 200 companies emerged with open source as the core technology. Collectively, those organizations raised around $20 billion in capital. The report further shows in the last ten years, the deals have become much bigger.

Around 3 quarters of the companies and 80% of the capital raised for open-source solutions occurred during the years after 2005.

 

7. 65% of users are contributing back to open source technology

(Non-Profit Open UK)

While Non-Profit Open UK found around 97% of companies are using open source software, only 65% are contributing back to the ecosystem in any way.

Companies from specific industries, like technology, media, and telecommunications were more likely to contribute to the open source landscape. Around 49% of respondents reported they were actively working on developing open source software, while 48% said they had open-sourced their own software.

In the report, Non-Profit UK also revealed smaller companies were more likely to share or “open source” their software than larger enterprises.

 

8. Companies are rapidly adopting open source for cost savings

(Tidelift)

A Tidelift survey conducted into the open source technology market for 2020 found 44% of organizations are planning to increase their use of open source software going forward. A key driver for increasing open source adoption is better time and cost savings, cited by 68% of organizations.

48% of the respondents in the survey also reported that using open-source technology increases app development and improves efficiency. Interestingly, organizations with more than 1,000 employees were far more likely to cite “efficiency” as a reason for using open source technology.

Other benefits of open-source solutions mentioned in the study included:

  • Eliminating vendor lock-in (40%)
  • Increasing developer satisfaction (31%)

 

9. 58% of hiring managers are increasing open source training for employees

(Linux Foundation)

The Open Source Jobs report for 2021 from EdX and Linus found that around 58% of hiring managers are working on increasing training in open source technology for employees in a skills short market. According to 92% of managers, employees are also actively requesting more training.

Around 88% of hiring managers say they will be willing to pay for certifications on the behalf of their employees in open source technology, to help accelerate adoption.

 

10. Minimal support is the main barrier to open source adoption

(Red Hat)

While the majority of enterprise IT leaders in the Red Hat Open Source report said they were now investing in open source technology, barriers still remain. According to Red Hat, the concerns for most companies have remained similar since they first began running their survey.

Limited levels of support was named the number one concern for 42% of respondents, followed by issues with compatibility cited by 38%. Security of the code was another concern for 35% of respondents, along with lack of internal skills (35%).

 

11. 72% of Fortune 50 Companies use GitHub Enterprise

(GitHub)

The GitHub 2021 State of the Octoverse report offers some insights into open source adoption among larger companies. While many enterprise brands don’t publicize their internal infrastructure strategies, GitHub found 72% of Fortune 50 companies were using GitHub Enterprise between 2019 and 2020.

GitHub also reported an over 40% year-over-year growth in open source project creation per active user between 2019 and 2020. According to the company, the rise in open source project creation increased with the challenges of the pandemic.

According to GitHub VP Mario Rodriquez, 2020 opened up a new set of talent opportunities in software development, and digital transformation began to accelerate.

 

12. Programming languages are the most commonly used types of open source software

(Non-Profit Open UK)

Non-Profit Open UK’s 2021 report on open source software revealed the most commonly used forms of open-source software were programming languages, at 86%. Miscellaneous software tools came in second in the list at 84%, and public code repositories was third at 80%.

Approximately 80% of respondents said they’re currently using operating systems in an open source environment, and 78% said they were using open source databases. The least popular solutions in the report were open-source security tools, and solutions for business observability.

 

13. Container usage is an increasing factor of open source adoption

(Red Hat)

The Red Hat Open Source Enterprise adoption study revealed companies are taking varied approaches to their open source strategy. Around 69% of respondents are using multiple vendors for cloud infrastructure.

Use of containers and Kubernetes is also set to continue growing, with 30% of IT leaders expecting to increase container usage significantly by the end of 2022. 42% of the respondents in the study said they expected to slightly increase container use.

Kubernetes is also overwhelmingly seen as an important solution for cloud-native application development. 66% of respondents view the technology as “very important”.

 

14. 2 in 5 companies give higher raises to professionals with open source skills

(Linux Foundation)

In the Linux Foundation 2021 Open Source Jobs Report, Linux and EdX reported exciting findings for talent with open source skills. First, the report found a significant increase in demand of 455% for Kubernetes certifications. What’s more, 2 in 5 companies admitted to giving higher raises to employees with open source talent.

When looking for employees in the development landscape, 41% of hiring managers said experience with open source cloud technologies made a difference to their hiring decisions. 44% of hiring managers said they wanted to hire staff who had specifically contributed to open source projects.

 

15. The market for open source services will be worth $50 billion by 2026

(Markets and Markets)

The Open Source Market evaluation conducted by Markets and Markets in 2021 found the global industry is expected to grow at a CAGR of 18.2% up to the year of 2026. The report revealed open source solutions were accelerating from a value of $21.7 billion in 2021 to a potential $50 billion in 2026.

When discussing the potential drivers of growth for the open source market, Markets and Markets cited lower software licensing costs and simpler management as key factors. Companies seeking out more flexibility in their technology post-pandemic are also expected to encourage more rapid adoption of open source initiatives.

 

16. 82% of IT leaders say open source technology is used by the most innovative companies

(Red Hat)

Red Hat’s study into Open Source Enterprise adoption found that perception of enterprise open source solutions has evolved in the last decade. Companies have started to associate open source offerings less with lower bills and more with flexibility and innovation.

82% of IT leaders agreed with the statement that open source software is used by the most innovative enterprise customers. 81% of respondents also said that the technology provides companies with the flexibility they need to customize solutions according to company needs.

79% of the respondents in the study said that in the next 2 years, their organization will increase the use of enterprise open source software to access emerging technologies. The most prevalent emerging tech areas crucial for open source adoption include edge computing/IoT, where open source technology is expected to increase to 55% to 72% of cases.

For AI and machine learning, enterprise open source software use will increase from 48% to 65%.

 

Conclusion: Open Source Adoption Statistics

The open source community is not only getting bigger every year, it’s also becoming more robust, with many new resources and tools available. In summary, open source is getting more popular all the time and it’s going to change the way the world works.

Have you seen some insights that surprised you? Which of these stats did you find most interesting?

Even if you don’t work with open source technology yourself, you can see how it affects your business. If you’re already in the open source community, then I hope these stats will encourage you on your path!

Thanks for joining us on this journey through the world of open source adoption statistics—we hope you found it at least somewhat interesting, and maybe even learned something new! This was a deep dive into some pretty niche stats, so you’re now an expert (in my opinion).

Let me know if you have any questions or thoughts about these numbers—I’d be happy to share more of what I know about them. Either way, thanks again for your interest in these statistics!

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Sources

  1. Red Hat
  2. The New Stack, Linux Foundation Research, and TODO
  3. Non-Profit Open UK
  4. Linux Foundation
  5. Red Hat
  6. Future
  7. Non-Profit Open UK
  8. Tidelift
  9. Linux Foundation
  10. Red Hat
  11. GitHub
  12. Non-Profit Open UK
  13. Red Hat
  14. Linux Foundation
  15. Markets and Markets
  16. Red Hat 
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