We have no idea how you’re feeling about this, but we’ve been totally obsessed with sparkling water lately.
It’s just so refreshing! And the bubbles are so fun! If you’re not on the sparkling water train (or if you’re the type of person who drinks seltzer to get their sass on), here’s a list of stats about sparkling water that will make you want to take a swig of your favorite bubbly beverage.
What? You don’t have one? Well, what are you waiting for?!
In fact, we’re so obsessed that we’ve gathered up tonnes of sparkling water statistics for your reading pleasure. How many bottles of sparkling water do Americans drink every year? What does the fizz in sparkling water actually do to your body? What are the health benefits of drinking sparkling water? (Hint: there’s a LOT.)
You’ll find all of this and more in our guide to the sparkling water phenomenon. Learn more about the popularity of sparkling water and how it stacks up against other beverages. We know you’ll find it interesting!
US Sparkling Water Statistics
We’re not sure if you’ve noticed or not, but sparkling water is everywhere in the United States.
It’s all over your Instagram feed, in your favorite new restaurant, and making its way into every grocery store (even Trader Joe’s now has their own version).
So why all the fizz? And who’s drinking it? We dug deep into all the data we could find to answer these questions and more. Here are stats we compiled about sparkling water in the US.
1. Sparkling water sales in the US exceeded $6.04 billion in 2021.
Estimates show a steady increase since 2017 when the sparkling water sales value in the US was estimated to be $4.04 billion. The corresponding figures for 2018, 2019, and 2020 stood at $4.52 billion, $5.03 billion, and $5.55 billion, respectively.
2. Sales of flavored sparkling water in the US are expected to reach $4.14 billion by 2022.
In absence of data for 2021 and 2020, the only previous forecast of the sort was reported in 2019 when it stood at $3.05 billion. Otherwise, flavored sparkling water retail sales stood at $2.72 billion the year before.
3. Americans are expected to purchase $3.21 billion worth of plain sparkling water in 2022.
While there’s no data for 2021 and 2020, the same type of forecast was reported in 2019 when the figure stood at $2.74 billion. The year before, on the other hand, plain sparkling water retail sales stood at $2.57 billion.
The brand was closely followed by Private Label which accounted for 16.6% of the US sparkling water market share. The list of the top five brands is rounded by La Croix, Bubly, and Perrier, which held respective 13.2%, 8.5%, and 7% of the sparkling water market share in the US.
5. Sparkling Ice reported $723.54 million in stateside sparkling water sales in the US in 2021.
Private Label followed close with $701.13 million, while La Croix ranked third at $555.85 million. Bubly and Perrier rounded the list of the top five brands, reporting sparkling water sales of $358.83 million and $296.29 million, respectively.
6. In 2021, AHA reported a whopping 266.3% in year-over-year sales value growth in the US.
When observing sales value growth figures by sparkling water brand between 2020 and 2021, Spindrift ranked second with 73.8%, followed by Topo Chico with 40.4%.
Sparkling Ice recorded a YoY sales value growth of 25%, while the same figure for La Croix stood at 20%.
The list continues with Polar at 16.5%, Bubly at 13%, Private Label at 8.3%, San Pellegrino at 7.9%, and Perrier at 2.9% sales value growth between 2020 and 2021.
7. In 2020, Perrier sold 46.8 million units of sparkling and mineral water in US convenience stores.
At 30.6 million, Topo Chico ranked second among sparkling and mineral water brands with the most units sold in US convenience stores.
The list of the top five was rounded by Bubly, Sparkling Ice, and Schweppes, with 18.2 million, 17.6 million, and 7.8 million sold units, respectively.
8. Perrier made $81.9 million in sparkling and mineral water sales in US convenience stores in 2020.
Topo Chico ranked second with $55.9 million, followed by Sparkling Ice and Bubly with $27.3 million and $25.9 million.
The list of the top five brands with the most sparkling and mineral water sales in US convenience stores was rounded by Schweppes which made $12.9 million.
9. At 26.29%, sparkling water was mostly paired with chips in US restaurants.
Citrus fruits ranked second at 15.25%, followed by orders containing juice and soda, at 18.49% and 9.83%, respectively.
At 2.07%, berries also made it on the list of common sparkling water pairings in restaurants, followed by bread and cake at 1.63% and 0.92%, respectively.
10. Sparkling water accounts for 0.03% of the average American diet.
Even though it recorded a 34.06% year-over-year growth in consumption between the same month in 2021 and 2022, sparkling water is mostly consumed at home.
On the other hand, its popularity among restaurants stands at 7.14%, with the highest consumption penetration recorded in coffee shops, at 12%.
11. Sparkling water is the most popular beverage ingredients in US restaurants.
Sparkling water led the list of most popular beverage ingredients in US restaurants in February 2022, holding 34.95% of the share. In fact, sparkling water shared the first place with its still counterpart. Juices ranked second accounting for 12.25% of beverage ingredients, followed by sodas at 4.74%.
12. The average cost of sparkling water in US restaurants is $3.45.
The respective figure among inexpensive restaurants stood at $2.76, increasing to $3.61 in moderately-priced ones. Sparkling water cost $5.95 in expensive restaurants and a whopping $8.15 in very expensive ones.
Worldwide Sparkling Water Statistics
13. The global sparkling water market was worth $23.271 billion in 2021.
North America holds the largest share of this market at over 35%, followed by Europe.
The global sparkling water market is expected to reach $55.298 million by 2028, growing at a compound annual growth rate (CAGR) of 11.7% during the same period.
14. Millennials in their twenties and thirties are among the groups most interested in sparkling water.
You know what they say: you’re never too young to take care of your health!
Recent studies have shown that the most health-conscious millennials, aged 25 through 34, are the key target market (demographic) for sparkling water
The results showed that a staggering 47% of respondents in the 25-34 age group are likely to consume sparkling water, followed by 38.5% in the 18-24 age group, 12% in the 35-44 age group as opposed to only 2.5 percent in the category of those over 45.
This has been attributed to the fact that these younger generations have grown up with an emphasis on wellness, especially when it comes to eating clean. They are more likely to be aware of what’s in their food and drink, which leads them to make healthier choices overall.
Even if you’re not part of this age group, you should consider swapping out your soda for some bubbly instead!
15. Sparkling water expenditure per capita in Belgium stands at €16.
This figure was recorded in 2020 and is the highest one in five consecutive biannual studies. Per capita expenditure on sparkling water in Belgium in 2018 stood at €14, €13 in 2016 and 2014, and €10 in 2012.
16. Flavored sparkling water sales in Canada are estimated to reach $547.9 million in 2022.
In absence of data for 2021 and 2020, the only previous forecast of the sort was reported in 2019 when it stood at $438.2 million. Otherwise, flavored sparkling water retail sales stood at $383.4 million the year before.
17. Plain sparkling water sales in Canada are estimated to reach $525.8 million in 2022.
While there’s no data for 2021 and 2020, the same type of forecast was reported in 2019 when the figure stood at $435.7 million. The year before, on the other hand, plain sparkling water retail sales stood at $403 million.
18. The average household sparkling water expenditure is 249 DKK in Denmark.
The latest statistics report that this figure, recorded in 2020, was the same in 2019. The average household sparkling water expenditure between 2010 and 2018 stood at around 176 DKK.
19. The number of consumers drinking sparkling mineral water in France dropped to 4.287 million in 2020.
The above was a staggering 80% plunge from the 21.577 million recorded in 2019. This figure was also steady between 2014 and 2018, at an average of 21.6 million.
20. Unflavored sparkling water accounts for 15.6% of the total of 8.5 billion liters of water sold in France.
More than a quarter (26.9%) of the €2.4 billion in total water sales is accounted for by unflavored sparkling water. On the other hand, flavored sparkling water accounted for 1.2% of the total water sales in liters, translating into 3.4% of the total water sales value in euros.
21. At 86.3%, mineral water was the most purchased and consumed beverage in Germany in 2021.
Fruit drinks/juices/nectars ranked second at 49.7%, followed by coffee at 43.5%. Cola drinks and pils/export beers rounded the list of the top five most popular drinks, at 38.8% and 35.8%, respectively.
22. At a sales volume of 4.2 billion liters, sparsely carbonated is the most popular mineral water type in Germany.
The latest statistics also reveal that the sales volume of its carbonated counterpart stood at 3.5 billion liters. Furthermore, Germany produced 5.5 billion liters of sparkling mineral water in 2020.
23. Over 7.3 million consumers in Great Britain drink sparkling water.
The latest statistics point to a steady decline since 2016 when 8.6 million UK consumers drank sparkling water. The 5-year average between 2016 and 2020 stood at 7.9 million consumers.
24. The average price for a 1.5-liter bottle of sparkling mineral water in Hungary was 114 Ft in 2021.
The same figure was recorded in 2020, while 1.5-liter sparkling mineral water bottles were sold for 112 Ft in 2019. This price ranged between 102 Ft and 107 Ft between 2010 and 2018, at an average of nearly 104 Ft per 1.5-liter bottle.
25. Sparkling mineral water accounts for 39% of all mineral water consumption in Hungary.
The latest figures indicate that in 2020, mineral water consumption trends have been steadily decreasing since 2010 when this figure was at 60%.
The average sparkling water portion among the total mineral water consumption in Hungary between 2010 and 2020 stood at about 46%. On the other hand, the corresponding figure for semi-sparkling mineral water stood at a little under 8%.
26. Italian discount stores sell 348 million liters of sparkling mineral water, accounting for €52 million in sales value.
The latest statistics indicate that Italian discount stores sold 148 million liters of weakly sparkling and effervescent natural mineral water in 2020., however, the total sales value of each of them differed. Namely, weakly sparkling mineral water brought in €18 million while its effervescent counterpart accounted for €32 million in sales value.
27. The average retail price of a liter of sparkling mineral water in Italy is €0.21.
This is slightly cheaper than carbonated mineral water which sells for €0.25, but slightly more expensive than weakly sparkling mineral water which sells at €0.18.
28. Italian super and hypermarkets sell a little over 1 billion liters of effervescent mineral water, accounting for €260 million in sales value.
Italian super and hypermarkets sold 794 million liters of sparkling and 238 million liters of weakly sparkling mineral water in 2020. The former generated €193 million while the latter accounted for €51 million in sales value.
29. With an import value of ¥8.8 billion, France is Japan’s leading supplier region of mineral and carbonated water.
In 2020, the US ranked in second place with an import value of ¥5.5 billion, followed by Italy with ¥1.3 billion. The UK and Germany rounded the list of the top five mineral and carbonated water supply regions to Japan, at ¥441.2 million and ¥332.5 million, respectively.
30. 49% of consumers in the Netherlands said they were occasionally drinking mineral water in 2021.
When observing consumers by age group, mineral water was most popular among Gen Zers with 35% of them saying they drank it occasionally. The same applied to 24% of Gen Xers, followed by Baby Boomers (20%) and Millennials (19%).
31. 80,106 hectoliters of sparkling water were produced in Poland in 2021.
Out of those, 47,319 hectoliters were unsweetened and non-flavored sparkling water. Sweetened and/or flavored sparkling water production accounted for 32,787 hectoliters of the total production in 2021.
32. Russia produces over 30.4 billion liters of sugar-free non-flavored mineral aerated water.
Statistics from 2020 indicate a steady rise in production volume between 2018, 2019, and 2020. Production volume between 2010 and 2017 averaged 22 billion liters.
33. 69.1% of South Koreans reported consuming bottled mineral water in Q2 2021.
At 39.9%, Jeju Samdahsu was the most popular South Korean bottled mineral water brand in 2021. Nongshim Baksansu followed with 20.9% of consumers, while other brands reported less than 14% each in popularity among consumers.
34. Over 4.2 million consumers in Spain drink sparkling water.
The statistics obtained in 2020 point to an insignificant difference when compared to 2019, while the 7-year average between 2014 and 2020 stood at 3.9 million consumers.
Well, that’s it for now!
We’re so glad to have you along for the ride as we track this exciting new trend.
It’s difficult to think of a beverage that has risen so quickly to such a lofty perch. Only 14 years ago, LaCroix was the only sparkling water commonly available in the United States. Today, the market is flooded with hundreds of brands selling sparkling water.
As with any fiery new trend, there are plenty of questions about whether this will last. But anyone who reads these statistics would be hard-pressed to bet against sparkling water. It is clear from these stats that this is not a passing fad; rather, it’s a drink that permeates every aspect of our lives.
With the trend still going strong, who knows where the future of sparkling water will take us? We can’t wait to see what happens!
We hope you found this post helpful for your research! If you have any questions about our stats or want us to dig deeper into a certain area, just let us know by emailing us.
Spritzing a little bit of fizz into your life is a great way to add a little extra fun to your routines, so try one of these options out today!
Thanks so much and see you soon!