24 Ecommerce Email Marketing Statistics To Boost Your ROI 2026

If you’re here, you’ve probably been looking for relevant eCommerce email marketing statistics.

It’s no secret that eCommerce is a booming business. More and more people are buying and selling products online, and they’re doing it more than ever before.

But while the industry is booming, one thing that’s not always clear is where to start when it comes to email marketing. What kind of content should you send? How often should you send it? And what kind of subject lines will make people open your emails?

You know how it goes: you’re trying to get more sales, but there’s just not enough information out there on what works and what doesn’t.

That’s why we’ve done all of the work for you—we’ve compiled the latest eCommerce email marketing statistics in one place, so you can focus on what matters most: growing your business.

Whether you’re looking for data on cart abandonment emails or open rates, this list has got it covered.

So what are you waiting for? Dive in!

Email Marketing Market Statistics

1. In 2022, global e-mail marketing revenue is expected to reach $9.62 billion.

That’s an increase of 13.3% over the previous year, and this growth is expected to continue for the next few years.

The numbers are huge! And this is just one more reason why you should make sure your company has an email marketing strategy in place. Once you have one, you can use email marketing software to help you reach and engage your customers.

According to estimations, the email marketing software market is expected to grow from $1.24 billion in 2021 to $2.53 billion in 2028, with a CAGR of 10.7%. The main driver behind email marketing is eCommerce’s increased demand for marketing campaigns.

By region, the largest player in the market is North America, with a 35.1% share. Email lead generation applications dominate the market, accounting for 25% of the revenues in the global and 29% in the US email marketing market.

(Statista, Fortune Business Insight)

2. There are 4.258 billion email users worldwide in 2022.

Future projections show that, by 2025, this number should increase to 4.594 billion.

Furthermore, statistics also reveal that 333.2 billion emails are sent out every day, and by 2025 the number of daily emails sent is expected to reach 376.4 billion.

Email marketing is the main reason the use of email keeps increasing in the era of social media. The clickthrough rate of emails in Belgium and Germany at 5.5% and 4.3%, respectively, is considerably higher than the global clickthrough rate of social media, 1.3%.

(Statista)

3. The ROI on email marketing in the eCommerce industry is $45 per $1 spent.

eCommerce has one of the highest returns on investment per $1 from email marketing, significantly higher than the average ROI of $36.

In comparison, the ROI per $1 spent on email marketing in the media and publishing industry is $32, $36 in the software and technology sector, and $42 in the marketing, PR, and advertising industry.

(Litmus)

4. Email marketing campaigns account for 9% of the total traffic on eCommerce websites.

Most of the traffic on eCommerce websites is generated through organic and paid search, with 33% and 32% of the sessions being driven by these two mediums. While the 9% of traffic generated through email marketing is not that impressive, it is still 1% more than what social mediums generate.

Furthermore, statistics reveal that email marketing has the largest contribution to multi-channel eCommerce, where it accounts for 13% of the sessions. Another segment of eCommerce that has a significant benefit from email marketing is retail, where it accounts for 9% of the traffic.

(Statista)

General eCommerce Email Marketing Statistics

5. 44% of businesses use email marketing as a digital marketing strategy.

Email marketing is the third most commonly used digital marketing method, only topped by social marketing, which is used by 54% of companies, and digital advertising, used by 53%.

Additionally, 47% of the organizations that rely on email marketing say that it met or exceeded their expectations in terms of sales conversions.

(Gartner)

6. eCommerce emails have one of the highest deliverability rates of 96%.

Only the emails sent by banks have a higher deliverability rate at 97%, while those sent by securities and entertainment companies have the same inboxing rate of 96%.

Furthermore, 95% of the emails sent in the beauty and travel industries are delivered, while the media and publishing sector has the worst email deliverability rate of 88%.

(Netcore Cloud)

7. The email unsubscribe churn for eCommerce businesses is 338 per 100,000 users.

This churn rate places the eCommerce industry somewhere in the middle. It is far from the telecom industry, which undoubtedly has the lowest email unsubscribe churn rate, with only 22 per 100,000 users.

On the other hand, it is still much better than entertainment companies, which lose the most customers through unsubscribing, with the highest churn of 979 per 100,000 users.

(Netcore Cloud)

8. 36% of retailers invest more than 11% of their digital marketing budget into email marketing.

The only two digital marketing channels to which a larger portion of online retailers dedicate more than 11% of their budgets are paid search, with 41%, and search engine listing ads, with 38%.

However, the largest percentage of online retailers, or 67%, believe email marketing to be the most effective digital marketing method they used the previous year, while paid search and search engine listing ads are just below it, with 60% and 58%.

In addition, 25% of eCommerce businesses place email marketing among the top three marketing tactics for acquiring new customers.

(Digital Commerce 360)

9. 83.7% of the top 1,000 online retailers use email to connect with their shoppers.

According to the latest survey, email marketing remains the most popular digital marketing method, used by the largest share (83.7%) of the best eCommerce businesses. In comparison, social media ads are the second most used by 65.8% of these companies.

Additionally, other popular digital marketing techniques are paid search on desktop, used by 63.4%, and paid search on mobile, which is used by 59.4% of them. 57.7% of these businesses rely on display ads, 56.9% on content marketing, and 52% use product listing ads on Google or Bing for their digital marketing strategy.

(Digital Commerce 360)

10. More than half, or 56.91% of the top 1,000 online retailers, invest between 0.1% and 20% of their marketing budget in email marketing.

More precisely, 31,71% only invest between 0.1% and 10%, while 25.20% dedicate between 10.01% and 20% of their digital marketing funds towards email marketing. Additionally, 17.89% invest between 20.01% and 30, and the remaining 25.2% allocate between 30.01% and 80% of their digital marketing money to emails.

(Digital Commerce 360)

11. 34.96% of the top 1,000 online retailers agree that email marketing gives them the best return on investment.

The above figure accounts for by far the biggest portion of the best eCommerce businesses. Amazon ads are in second place, with only 15.45% of these companies saying they brought them the best ROI.

In addition, social media ads delivered the best ROI for 11.38%, paid search on desktop for 7.32%, and content marketing for 4.88% of the top 1,000 retailers. Some marketing channels like mobile app download ads, video ads, and YouTube ads got 0% of the companies saying they give the best ROI.

Unsurprisingly, 37.82% of these businesses also say they want to increase their email marketing budgets for the following year.

(Digital Commerce 360)

12. Email is the preferred pre-purchase method of contact for 57% of consumers.

In contrast, only 15% prefer being contacted through online ads, while 14% prefer receiving mail.

Similarly, an equal percentage of consumers prefer being contacted via email post-purchase as well, however, 27% would rather receive a text, and 9% favor face-to-face communication.

Regarding contacting customer service, 48% prefer to do it by email, 25% by text, and 20% of consumers would like to speak to it on the phone.

(DMA)

13. 75% of consumers say they like to receive emails on discounts and offers.

In addition, 61% say they appreciate e-receipts, while 58% say they value emails with announcements on new products and sales from brands. Moreover, the average consumer owns 2.5 email addresses, but only 57% of consumers read more than the emails they receive.

According to 24% of the consumers, Amazon sends the best emails, and an equal percentage of 9% favor the emails sent by eBay and Mark and Spencer.

Unfortunately, the largest share of consumers, or 49%, can’t think of a brand that does email marketing well enough for them.

(DMA)

14. The average number of monthly email marketing campaigns in eCommerce businesses is 11.

Deals and e-coupons brands conduct the largest number of email marketing campaigns per month, with 36 monthly campaigns on average.

Security companies also have a high frequency of monthly email campaigns, with 26, while organizations in the education and the media and publishing sectors only carry out one email marketing campaign per month, on average.

(Netcore Cloud)

eCommerce Email Marketing Success Rate Statistics

15. The average open rate of eCommerce marketing emails is 15.68%.

The above figure is considerably lower than the average marketing email open rate across all industries, which is 21.33%.

In fact, the only two industries with a worse rate are vitamin supplements, with 15.03%, and daily deals and coupons, with 15.06%. In comparison, the open rate of marketing emails sent by government or religious institutions is remarkably higher, at 28.77% and 27.62%, respectively.

(Mail Chimp)

16. eCommerce marketing emails get an average click rate of 2.01%.

The average click rate for marketing emails across all industries is 2.62%, which means eCommerce emails get slightly lower than the average click rate.

While it is nowhere near the 4.62% click rate of media and publishing, it is still higher than that one of several other industries, including restaurants (1.34%), vitamin supplements (1.62%), real estate (1.77%), beauty and personal care (1.92%), and public relations (1.98%).

(Mail Chimp)

17. Only 0.19% of eCommerce marketing emails get hard bounced.

The hard bounce rate of eCommerce marketing emails is among the lowest and considerably lower than all industries’ average of 0.40%. Similarly, eCommerce marketing emails get a low soft bounce rate as well, at 0.26%, while the average soft bounce rate for all industries is 0.58%.

Finally, the eCommerce marketing emails unsubscribe rate is 0.27%, which is very close to the average across all sectors, at 0.26%.

(Mail Chimp)

18. Cart abandonment emails boost sales by 4.43% across all eCommerce sectors.

These type of emails are the most successful in fashion and jewelry eCommerce, where they successfully uplift 6.38% and 5.24% of sales. Additionally, they boost 4.65% of sales in sports and outdoors, 4.11% in health and beauty, and 3.97% of the sales in groceries.

Cart abandonment emails are successful because statistics show that 87% of consumers who leave their carts would reconsider their purchase.

(Sale Cycle)

19. The landing page conversion rate from email marketing for retail businesses is 2.31%.

The retail industry has one of the worst landing page conversion rates, only higher than the conversion rate of agencies at 2.22% and restaurants at 2.11%. On the other hand, sectors like publishing and non-profit have significantly landing page conversion higher rates, at 38.32% and 31.08%, respectively.

Another statistic that stands out when looking at the retail conversion rates is that almost all businesses, or 95,20%, use single opt-in in their subscription process.

(Get Response)

20. Welcome messages have the highest conversion rate of 51.94% of all automated emails in eCommerce.

Automated emails in eCommerce statistics further reveal that cart abandonment emails have a conversion rate of 33.89%, while the conversion rate for lapsed-purchaser emails is 21.27%.

Furthermore, post-purchase emails have a conversion rate of 18.21%, for product abandonment emails, the conversion rate is 17.35%, and for browser abandonment, it is 17.32%.

Finally, automated birthday emails have the lowest conversion rate of 10.57%.

(Statista)

21. The best email marketing campaigns in eCommerce have an open rate of 36.92%.

According to the statistics, Friday is the best day of the week for getting good engagement email marketing campaigns, for eCommerce, but for most of the other industries as well.

The subject line that is the most successful is “A Note From Our CEO.”

What’s interesting is that the eCommerce sector is the only one where Wednesday is the worst day of the week for reaching customers.

(Netcore Cloud)

Top 100 eCommerce Sites Email Marketing Statistics

22. 87% of the top 100 eCommerce sites send welcome emails.

The largest percentage, or 44% of the top 100 eCommerce businesses, send only one welcome email, while 34% send two welcome emails to their customers. However, there are also 17% that send three welcome emails, and 5% send four or more.

Interestingly, only 26% of the top 100 eCommerce sites include a discount in their welcome emails. Of those that do, 73% offer their customers a percentage discount, 19% give them dollar-off discounts, and 8% offer them free gifts.

(Iterable)

23. Only 50% of the top 100 eCommerce businesses send cart abandonment emails.

Of those that do, 30% send only one, while the majority, or 46%, send two cart abandonment emails. Another 14% send three, 8% send four, and 2% send five or more emails.

Moreover, 88% of the top 100 eCommerce sites agree that visual reminders make a strong impression, so they include an image of the abandoned product in the cart abandonment emails. However, only one in four of these businesses offer a discount in the cart abandonment emails they send to their customers.

(Iterable)

24. 57% of the top 100 eCommerce companies send email marketing blasts to newly registered users.

Top 100 eCommerce site statistics show that 42% of the companies that send email blasts to new users send between two and five emails per blast. Another 26% send only one email, while 25% send between six and ten emails. There are also 7% of companies that send 11 or more emails when making blasts.

According to these statistics, the average number of emails the best eCommerce businesses send per blast is 4.7.

(Iterable)

Conclusion

Hopefully, this article has given you a better understanding of the power of email marketing and some ways to start implementing it into your eCommerce business.

Whether you are just getting started or have been doing it for years, there are definitely things that can be improved upon. Keep experimenting with different strategies and see what works best for your brand, and don’t be afraid to test new ideas – after all, that is one of the greatest strengths of email marketing!

Stay tuned for more insights, and don’t forget to share this article with your team if you think they could benefit from it too!

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Sources

661 Makeup Captions to Take Your IG Game Up a Notch

Are you looking for the perfect caption to go with your makeup selfie? Well, you’ve come to the right place! In this article, we’ve put together hundreds of catchy, cool, and unique captions to help summarize your look. Whether you’re feeling sultry or sweet, there’s a caption for you here. So take a look and find the one that fits your style!

A good caption is the difference between a few likes and a lot of likes on Instagram. Like maybe even enough to get you some extra followers or get reposted on another account. But coming up with a good caption can be hard. That’s why we took the time to create a list of makeup captions that’ll make your photo pop.

Whether you’re looking to add a little flair to your next makeup selfie or simply want a caption that sums up how you feel at the moment, there is something on this list for everyone. So, without any further ado, let’s begin!

Catchy Makeup Captions for Instagram

If you’re looking for some catchy captions to go with your makeup selfies on Instagram, you’ve come to the right place. We’ve gathered some of the best captions for makeup lovers, so you can show off your skills and look your best.

Whether you’re a beginner or a pro, we’ve got something for everyone! So grab your favorite foundation and get ready to take some pics.

New day. New makeup.
Life isn’t perfect, but your makeup can be.
All you need is love and lipstick.
Wake up and makeup.
A little bit of lipstick never hurt nobody.
With great makeup comes great responsibility!
Makeup is empowering!
Beauty by nature. Makeup by me.
Always classy, never trashy.
When in doubt, wear more makeup.
Good makeup makes all the difference!
Beauty is nothing without makeup.
All hail the power of makeup!
Makeup makes life feel infinitely better.
Life is short. Buy the makeup.
A little bit of makeup, a lot of confidence.
I contoured, therefore I am.
It’s all about the lashes, baby.
You don’t owe prettiness to anyone.
Makeup is to enhance, not to cover.
I feel like a new person with my makeup on!!
I got 99 problems and makeup ain’t one of ’em!
A day without makeup is a day wasted!
Makeup is not my whole life, but it’s a big part of it.
Lights, Camera, Makeup!
It is never the wrong time to wear too much glitter.
Finally, my makeup matches my outfit.
I feel like a Hollywood star when I’m wearing makeup.
I love my new makeup! It makes me feel so sparkly and beautiful!
A beautiful thing is never perfect.
If eyes are the window to your soul, mascara makes those windows pop!
Wearing the shade of lipstick I was born to wear.
In case of an emergency, apply lipstick and carry on.
I love putting on make-up!
Lipstick on, camera ready 💄 😍
When you’re feeling yourself 💁🏼‍♀️
Makeup is an art and you should never be afraid to try something new!
As long as you do it well, makeup is a great way to express yourself. 😎
Makeup is just another tool in the box.
No makeup is too bold, no color is too bright.
If a picture is worth a thousand words, then this one is worth a million smiles. 😍
My makeup is like a flower. It grows and fades, but always leaves a beautiful mess behind.
The best way to wear makeup is when you look like you’re not wearing any at all.
Makeup is therapy. It relaxes me and makes me feel like a different person.
Makeup, makeup, makeup… I love makeup.
Do your makeup with a smile, and wear it with confidence!
My go-to look for a casually chic day.
Every woman deserves to have her own signature makeup look.
Can you believe how good my makeup looks? I never thought I could look this good!
At least my mascara is waterproof.
Glam until the very last drop.
Looking flawless doesn’t need to be difficult.
Makeup is not about becoming a different person. It’s about becoming you 💃
Bringing out my best self, one stroke of the brush at a time.
Behind every great woman is her lipstick and mascara.
Just be yourself, there is no one better.
Got the glitter.
Feels amazing to finally have my makeup done right!
Eyeshadow is the glitter on a fairy’s wand.
What better way to start the day than with a fresh face, eyes, and lips? 💋
The best makeup is the one you never notice.
The makeup artist has done her magic on me!
This is how I feel when I’m ready to go out and slay 💗💅
Feelin’ myself…
I’m wearing my natural beauty today.
Just enough makeup to make an impression.
Makeup is like a second skin for me :). It’s such a fun way to express myself and feel beautiful.
As long as I have some sparkle in my eyes, I’m ready to go no matter what.
A little mascara can make all the difference!
Good makeup isn’t cheap and cheap makeup isn’t good.
I have three sides: quiet, quieter, and sorry what did you say?
Can’t believe how good my makeup looks on me…wowza!!!
Sparkling charm.
My makeup artist does her thing, and I try to stay out of the way.
This is definitely my new go-to makeup style!
Couldn’t be more thrilled with my makeup!
All you need is a little sparkle to make your eyes pop.
Makeup is art..for sure!
Perfectionism at its finest, but it was worth it.
I don’t need a hall pass to wear mascara.
Did someone say catwalk?
I’m floored by how great my makeup looks!
Be the kind of person that makes other people step up their makeup game!
I don’t wear makeup for anyone but myself.
Didn’t see that coming – well played, makeup!
I was born to stand out.
Makeup is my war paint.
I’m ready for my close-up!
Thank you, makeup artist! Your skills are truly amazing!
The power of makeup.
Loving life and my new makeup look!
Feeling bright, beautiful and ready for anything!
If there’s one thing I know, it’s that a little bit of makeup can go a long way.
Makeup is my favorite accessory! It makes me feel beautiful and confident.
I don’t need your approval, darling. All I need is mascara.
Feeling inspired by my new makeup look!
I’m not just any girl with makeup on; I’m the best-looking girl with makeup on!
My makeup is always on point!
❤️ it when I meet people who can handle my 💣 personality.
Yaaassss! Lipgloss 👑💋
I like to keep things simple, but effective.
Thank you, beauty gods! Now let’s go party!
Beautiful makeup starts with beautiful skin.
If you’re not looking good, you’re not enjoying life.
Be a warrior, not a worrier.
To all my haters out there, remember — I was wearing makeup before it was cool.
My perfect day would involve a lot of make-up and a lot of sleep.
Behind every successful woman lies a substantial amount of makeup.
Don’t let your eyes be blinded by my beauty.
I’m not usually a makeup person, but this looks amazing!
All about that bass (and contour).
Life is short. Wear glitter.
Woohoo, my makeup is completely done!
Thanks for making me look so good.
People will stare. Make it worth their while.
There are no ugly women, only lazy ones.
Makeup is my art.
You deserve to be happy, healthy, and hot.
All you need is love and lashes.
Intricate artistry.
Who needs sleep when you’ve got makeup done?
No Monday is complete without a little mascara on your eyelids and pep-talk in your head!
Having lots of eyeliner never hurt anyone.
There’s no such thing as wearing too much makeup.
Never underestimate the power of a winged liner and a bold lip.
The best thing is to look natural, but it takes makeup to look natural.
Choose your shimmer wisely.
Being weird is the side effect of awesomeness!
Behind every great selfie is a good concealer.
It’s makeup, not a mask!
The only trend that never goes out of style is my makeup.
Putting on mascara is my favorite part of the day.
Makeup is an art that says more than a million words… 💋
I don’t know where I’m going, but I’m on my way.
I’m not really a makeup kind of girl, but I do love mascara.
Makeup, because naked faces are boring.
My cheeks are alive again!
Treat yourself like a queen, and you’ll attract your king.
Lashes are the new lips.
Too glam to give a damn.
Makeup because your eyebrows and eyelashes can’t do it on their own.
Look good. Feel good.
The best thing about makeup is it never hurts to try.
Makeup is just another way of self-expression.
My mascara doesn’t run unless I cry or sweat profusely… so basically never.
I don’t get ready. I stay ready.
Mascara is a woman’s best friend — the first coat does miracles, and the second makes sure it won’t fall in your eyes when you cry later on.
Effortlessly beautiful.
Royal splendo.
Lipstick can be powerful, ladies!
When you get dressed, put on your mascara and perfume first. The rest of it will follow.
The best part of the day is applying my makeup.
Not everyone will get makeup, but the ones who do…understand.
Makeup means never having to say you’re sorry!
There’s nothing like a fresh face full of makeup.
Finally got my makeup done, and I’m ready to go!
Less is more when it comes to makeup, this is how I roll.
All I need now is my signature red lipstick, and voila, I’m ready for anything.
Thank you, makeup gods, for finally giving me the perfect makeover!
You rock, makeup artist!
Thanks for glamming me up!
Ta-da! My new look.
I doubled as my own makeup artist today!
Contour like a boss.
Everything is prettier in pink.
Going wild for a while.
Why so serious?
Love wearing my makeup but hate having to do it myself.
My morning routine consists of coffee and makeup.
You’re never fully dressed without lipstick.
Ready for my night out.
I’ll never try to fit in. I was born to STAND OUT.
Thank you, make-up artist, for putting all your magic into making me look great today.
I am everything you can’t handle.
Thanks for helping me achieve the perfect makeover today!
Everyone needs a little makeup sometimes.
My makeup looks so good that people can’t tell that I’m wearing any!
Doing my makeup makes me happy.
Achievement unlocked: makeup finally done!!
Life is all about making dreams come true. And mine just got a bit more colorful.
Inked up and ready to take on the world.
Every queen was once a princess who believed in her dreams.
I’m feeling extra glamorous today.
The best part of my day: getting my makeup done by the best professionals!
My friends always told me I was too pretty to wear makeup, but now I know they were just jealous.
What’s your favorite color? Mine is glitter.
You’re never fully dressed without a smile and some lipstick.
Good eyebrows are the key to everything.
Create your own magic.
My wings are ready, but my roots keep me grounded.
You can see the fruits of my labor.
Don’t cry over spilled milk or melted mascara.
Life is too short not to sparkle.
My makeup looks so beautiful I don’t even recognize myself!
Lashes are the new black.
Glittery glamour.
Makeup lets me express my true self. Without it, I’d be way too shy to say anything!
Hello gorgeous.
Applying makeup is kind of like painting a picture. It takes skill, but anyone can do it if they want to learn.
(Brush)ing up on my makeup skills.
May your eyeliner wings always be even.
Born to be fabulous.
Skincare first, makeup second, confidence always.
Gorgeous makeup, courtesy of the professionals!
Your face isn’t a mask — don’t cover it up.
Behind this smile is everything you will never understand.
A little makeup never hurt anyone.
Wowzers! I went from looking stressed out to looking beautiful in under an hour.
Life’s too short for boring makeup.
Sometimes you just need a little help from the (makeup) pros.
Eyes are never quiet.
Even the prettiest girls like a little makeup.
Never underestimate the confidence-boosting power of a new lip color.
There’s always a reason to wear makeup.
I’ve never seen a smiling face that was not beautiful.
Being beautiful is the greatest form of rebellion.
Less bitter, more glitter.
We all have signature looks we can rock at any time and never get tired of!
Makeup is fun!
My mascara is too expensive to cry over stupid boys like you.
Eyeliner wings and coffee things!
I’m just a girl who wants to look pretty and eat pizza. Is that too much to ask for?
Makeup is my passion, photography is my love, smiles are my energy.
Makeup isn’t about changing yourself but enhancing your natural beauty.
I feel beautiful, and I’m not lying.
Proof that wearing makeup is worth it!
If I treated my body as well as I did my makeup, I would be an Olympic athlete.
If you feel good in your makeup, you feel good in your skin.
A flawless face is the best accessory.
Oh, the joys of false lashes… They make every woman look like a glamourous goddess!
I’m glowing like a saint.
I can’t go to the gym, but I can go to Sephora.
Makeup is my secret weapon!
Conceal, don’t feel.
Makeup is a girl’s best friend.
Fresh, polished & ready to take on the world!
You can’t buy happiness, but you can buy makeup.
Coffee and mascara, that’s all I need in the morning.
This makeup session was life-changing!
You glow, girl.
Own who you are.
Makeup is all about balance.
Aspire to inspire before you expire.
My favorite color is glitter.
Every time I apply makeup… I’m making art!
How do you know if someone likes their makeup? Don’t worry, they’ll tell ya.
My lips are sealed.
Can’t wait to show off my makeup masterpiece to all my friends!
You can never go wrong with red lipstick.
My perfect makeup selfie.
Be a little more you and a lot less them.
I will never be over the cat-eye liner, and neither should you.
Proud of my new look?
Feeling flawless.
Phone in one hand and mascara in the other.
Making myself beautiful is my way of honoring myself and my unique identity.
Beauty, as they say, comes from within – so does ugly!
Opulent princess.
Entrepreneur by day, glamazon by night.
Can’t get this makeup off until you get it on.
Monday blues can’t touch me when my shadow is this cool.
I don’t sweat, I sparkle.
Couldn’t be happier with the outcome of my makeup session! Thank you!
My go-to look for special occasions!
Makeup makes me smile!
Gorgeous makeup makes me feel beautiful inside and out!
Be your own kind of beautiful.
Makeup is like icing on the cake – it just makes things prettier.
Even if you feel beautiful, a little mascara will make you even more gorgeous!
Makeup is an instant pick me up.
Makeup is my passion, but beauty is my obsession.
Glamorous makeup looks are fun to do and even more fun to show off.
Some girls are just born with glitter in their veins.
It doesn’t take a lot of makeup, just the right makeup.
Exotic elegance.
The only difference between a good day and a bad day is lipstick.
I love the confidence that makeup gives me.
Don’t be like the rest of them, darling.
Dont let society tell you how to be beautiful—be YOURSELF!
Finally feels like I’m in control of my appearance.
Makeup doesn’t have to be extravagant to be great.
Beauty is like a sunset; it’s there even if nobody notices or appreciates it.
You’re not only pretty but also powerful when you have a makeup look that suits you best!
I wake up looking tired, so I use makeup!
That’s all you get for today, ladies.
Makeup magic at its finest!
Sometimes you gotta be a beauty and a beast!
Cause who doesn’t love a good makeover?
Refined sophistication.
Bejeweled beauty.
Makeup is an art form, lipstick is luxury, and confidence is everything!
Smooth as can be! Thanks for the makeover!
My face just lights up when I wear makeup!
Life is too short for boring hair and bad eyeliner.
I’m so glam I can’t take my self for granted.
I feel like a new woman after getting my makeup done!
Life’s a catwalk, darling.
Makeup is not a mask that covers up your beauty; it’s a weapon that helps you express who you are from the inside.
This month’s makeup crush: Glitter eyeliner!
Be the best version of you.
I’ll stop wearing makeup when they make something unsmearable.
Flawless face, perfected lifestyle!
If it glitters, I like it.
If you’re sad, add more lipstick and attack.
Makeup is my art, and my face is my canvas.
Finished with my makeup session for the day – yay!
Finally got my makeup set up the way I wanted it!
Beauty starts with expertly applied makeup!
Wearing makeup is like putting on a costume – it’s all about having fun!
This professional makeup job is amazing! I feel like a new person!
Finally got that “perfect” photo shoot look!
You can’t make everyone happy, you’re not a burger.
Can’t talk now, applying makeup.
Life is short. Wear bold lipstick every day. (Or whatever your favorite beauty product might be.).
Proof that a little bit of makeup goes a long way.
Thank god for makeup professionals!
I’m not high maintenance, you’re just low effort.
When in doubt, lipstick!
Today is a good day to wear some red lipstick.
Makeup is cheaper than therapy.
I’m so sorry, did my outer beauty distract you from seeing my inner beauty?
Never underestimate the power of good makeup!
Looking good is my way of showing that I’m worth it.
When in doubt, wing it out!
Sparkle with your own kind of beauty.
Perfect combination of natural and accentuate makeup look!
Stay beautiful, darling.
Happiness is a choice. So are all the colors in your makeup bag, so go crazy!
Who doesn’t love good makeup?
A little bit of blush, a little bit of mascara…done!
I’m finally feeling sexy!
Feeling so polished today!
When in doubt, fringe it out.
My favorite color is “champagne.”
Time to slay the world with my fresh new look!
When life gives you Monday, dip it in glitter and sparkle all day.
For the glam.
Enhance what makes you unique.
But first, let me take a selfie.
Be a stiletto in a room full of flats.
I’m not high maintenance, I’m just a princess.
But first, mascara.
Wow, my makeup looks perfect! Could not be happier.
They say nothing for beauty like a good concealer.
Beauty is only skin deep, but ugly goes clean to the bone.
Bringing the heat like a hot pink blush.
Find your aesthetic.
So done with this face makeover… let’s go out!
Not every feature needs to be highlighted.
May your coffee be hot and your eyeliner even.
If a girl looks well when she meets you, who gives a damn if she’s late? Nobody.
Today’s forecast calls for 100% chance of makeup.
This makeover was worth the wait!
It takes a strong woman to wear her heart on her lashes.
Everything just feels better with make-up on.
You can just see the makeup genius in me!
I’m not the kind of girl who leaves the house without makeup.
Glamorous like a unicorn.
My new makeup is the best thing that has ever happened to me!
Thank you, [makeup artist]! This was the best makeup appointment ever!
Beauty never asks for attention.
Leaving the salon feeling like a million bucks.
Be like snow — beautiful but cold.
So excited to rock this new look for the night!
So glad I got my makeup done today!
Always act like you are wearing an invisible crown.
Who needs reality when you can have your makeup dreams?
Nothing better than putting on makeup and getting ready for a big night out.
Outline your eyes, create your own horizon.
There’s more than one way to make yourself beautiful.
Makeup is life.
I can’t keep my eyes off of me!
Staring in the mirror and feeling amazed at all the work that was put into makeup!
Own it! Buy it! Rock it!
They call it makeup, not magic.
Makeup doesn’t make you pretty. It is how you carry yourself that does.
Just wing it.
But baby don’t hurry, I’ve got all night to blow your mind.
When the cat’s away, the mice will play!
If people say you wear too much makeup, rock more makeup. Let them talk.
Beauty begins the moment you decide to be yourself.
Be like makeup! Always appear fresh, cool, and happy!
Your lipstick shade should always match your heart rate.
Makeup is to enhance what you have, not cover what you don’t have.
Lipstick is really magical. It holds more than a waxy bit of color—it holds the promise of a brilliant smile, a brilliant day, both literally and figuratively.
I could quit makeup, but I’m no quitter.
Beautiful things don’t ask for attention.
When you feel pretty, you can tackle anything.
Lashes and lashes of fun!
My highlight actually matched my foundation, yaaay!!
Makeup makes me look beautiful and confident – what a relief!
And so the (makeup) adventure begins…
I feel like a million bucks after my makeup session!
Had such an amazing time getting my makeup done by my talented pro!
Give me the makeup, and nobody gets hurt.
I’m so excited to show my new makeup ensemble to the world!
All that glitters is not gold unless we’re talking about makeup!
Makeup gives you an unbelievable confidence boost!
My makeup is flawless, and I’m grateful for it!!
Take me as I am, or watch me as I go.
Better late than ugly.
Love the way my makeup turned out today – thank you so much!
Makeup isn’t just about covering up flaws; it’s about creating beauty.
Girls just want to have fun (and makeup).
Beauty is about enhancing what you have. Let yourself shine through!
Absolutely thrilled with how my makeup turned out – thank you!
Thank you, next.
Pure bliss after getting my makeup done professionally.
I believe in manicures. I believe in overdressing. I believe in primping at leisure and wearing lipstick.

Bridal Makeup Captions for Instagram

Aren’t you just the happiest bride-to-be when you’re all dolled up in your wedding makeup? Your bridal makeup makes you feel ready for the wedding by enhancing your beauty and highlighting your facial features. With all that’s going on, be sure to take some beautiful photos and post them on Instagram with some equally appealing captions.

From cute to funny to romantic, we’ve got so many beautiful captions that will fit perfectly with your wedding-day look. So whether you’re just starting your beauty prep or are already done and ready to snap some pics, these captions will help you show off your beautiful bridal makeup.

A dream come true.
I’m pretty sure I’m glowing.
So worth the wait!
Effortlessly beautiful!
This is the most beautiful day of my life!
Love is in the air! 😍💋
Pretty in pink!
So excited for my big day!
Getting ready to marry the love of my life!
The best day of my life is almost here
This makeup is over the top but so worth it!!
Making my wedding day perfect!
Gonna rock this look like a boss!
Fresh off my beauty nap!
My makeup was flawless on my big day! 💃
Gorgeous as always!
Perfectly imperfect.
The prettiest girl in the room.
Glamorous and glorious!
My flawless face at its best
A momentous day.
So in love with my bridal look.
Setting the stage for my biggest day yet.
Ready to rock this wedding!
Feeling so darn beautiful today ❤️💜
Unreal beauty captured in time.
Feeling grateful for this beautiful day!
Ready for my close-up!
The makeup looks perfect, but my dress isn’t quite ready yet…
It’s finally here: the moment I’ve been waiting for!
So ready to be Mrs.
The moment I’ve been dreaming of—getting my bridal makeup done. 💁
Can’t wait to get married!
I walked in a free spirit, I walked out a bride.
Let’s just say that my bridal makeup was simple and elegant but still glamorous. 😍💄
Ready for my big day!!
Thank you for making me feel like a million bucks! 💎💕
I could barely put on any makeup myself, but they made me look stunning! 💄
Who says bridal makeup has to be hard? I had a blast doing it myself!
I felt like a princess on my wedding day – thank you, makeup team! 😇
My wedding was everything I hoped for and more, thanks to my amazing make-up!
Feeling so pretty for my big day!
I’ve never been more ready to walk down the aisle than I am right now.
The moment you walk out of the dressing room and see yourself in a mirror for the first time…
Just another girl who’s ready for her wedding day. 😍😎
Looking beautiful is a lot of work, but it’s all worth it in the end. 💄
There’s no better feeling than being in love. Looking like this takes that feeling to the next level 😍
Getting ready for my wedding day. Wish me luck! 😎
Getting a little glamorous before the big day.
I’m ready to get married! 💍
I feel like a princess. 😍😘
Dreams do come true.
Makeup is the best part of getting married 😍
Glitter, glamor, and beauty for a special day!
Sweet and sultry all at the same time!
Who says beauty has to be traditional?
Having the time of my life! 🎉
Luckiest girl in the world 😘
So happy I could cry! 💖
Feeling like a million bucks 😘
Gorgeous without makeup, perfect with makeup!
All glamor and no fillers!

Prom Makeup Captions

You’ve got the perfect prom dress, an amazing date, and got your makeup done. You are now ready to show off your prom makeup look on IG but struggling to come up with the perfect caption to go with it. Fear not, as we’ve already done all the leg work for you.

Whether you’re going all out with a glamourous evening look or keeping it simple with a natural makeup style, we’ve got you covered. Check out our list of prom makeup captions, guaranteed to make your Instagram post stand out!

I couldn’t be any more pleased with my prom makeup!
Let’s be real, prom makeup is hard but I’m loving my look 👗💄😍
I don’t know about you but I’m so over wearing makeup for prom
I feel like a princess for prom 😍👸🏼
This is the most fun I’ve ever had at prom.
A little dramatic, but still on point!
So happy to be going to my prom!
Prom night is finally here!
Can’t wait to party with my friends!
Another day, another flawless makeup look from me!
Ready for prom? Of course I am!
Can’t wait to show off my makeup to my friends!
Such a dream come true, going to prom with my love <3
Couldn’t be more excited for this night- thanks for being by my side ♥️
Wear what makes you feel beautiful and be your biggest fan.
Tonight, I’m giving myself over to the beauty and glamour of prom.
Not a day goes by that I don’t appreciate my prom makeup.
So proud of my beautiful face and amazing makeup job today!
This is the best prom makeup I’ve ever worn!
Can’t wait to dance all night with my friends!
Adventure awaits me at my prom tonight!
Can’t believe I got to walk down the isle looking like this!
So happy I could rock my prom makeup!
Never forget my perfect prom makeup day!
#Prom queen reborn ❤️ #BestDayEver
My prom makeup looked so natural that I almost forgot I had it on!
It’s amazing how a little makeup can really make a difference.
Eyeliner and mascara make all the difference!
The best part about prom is getting to makeup.
Prom is about having fun, and this makeup definitely helped.
Every girl needs her signature red lip at some point.
Looking good isn’t always easy, but it’s worth it!
Prom night is all about feeling confident & looking amazing!
Can’t wait to see the reactions when I whip out my new glam face at prom tonight!
Brought my A-game for my prom and it showed!
#Prom just got a whole lot more glam!
Prom is finally here!!!! And guess who’s looking gorgeous? Me of course!
It’s not about the dress, it’s about the make-up!
Prom is all about showing off your best features! 👍
A little bit of makeup can go a long way 😊
Just because my dress was gorgeous, doesn’t mean my make-up was bad! 😜
I’m always up for a party ! ❤️🎉
My look for prom couldn’t have been better!
Did somebody say hot pink? 😜
This is me trying not to scream while getting ready in the bathroom mirror 😯
Prom night was everything I ever dreamed of and more! 💕✨
My favorite thing about prom night? The make-up!🤸
The only thing better than my makeup is the fact that it’s my prom night. 😘
I feel like Cinderella after my prom makeup 😍
I’m so ready to go out and have fun tonight.
Prom is fun, but prom makeup is a serious business.
A timeless look for a night of fun and looking good.
When all else fails, throw on a layer of mascara and call it a day.
Here’s me for prom 😍😘
Prom is over but I’m still rocking this look.
Still got the glow from prom 💁
It’s prom season! And I’m ready to look like the star I was born to be. 😍😜

Funny Makeup Captions

If you’re looking for some funny makeup captions for your next Instagram post, you’ve come to the right place. We’ve collected some of the funniest makeup captions for everything from lipstick to foundation.

So whether you’re looking to add a little humor to your selfies or just want something to make your friends laugh, these captions are sure to do the trick!

I’m not fading. I’m enhancing
My lips are sealed, for now.
I’m a portrait of perfection—except for the wrinkles.
Better safe than sorry—or, in this case, ugly eyeliner-less.
This is going to be one long night…
This concealer isn’t hiding anything – well, except for my age!
My dreams are filled with pastel eyeshadows and coral lipsticks.
Is it a crime to be beautiful? I think not!
I’m not afraid to admit that I’m not perfect, I’m afraid of perfection.
Age is just a number, unless you’re too old to wear blush.
Is this supposed to be lipstick or lipgloss? Ugh, what am I doing?
Oooh, this makeup is doing wonders for my career!
The beauty of makeup is that it can transform anyone, no matter their age, race, or size!
I don’t know about you, but I love a good face full of foundation!
Makeup isn’t about hiding your flaws – it’s about accentuating your best features!
With enough makeup, even a total beginner can look like a pro!
Even when I’m not wearing makeup, I look pretty darn good!
Ok ok, I’ll stop with the make up now – thank you very much!
Still can’t believe I’m beautiful without makeup 😜
It’s not that I don’t want to look good, I just don’t want to bother trying.
Makeup is for girls who can’t afford to go without it.
Doing my makeup totally takes away from my ‘natural beauty.’
My makeup looks so good today, I just want to take a selfie with it!
This is what happens when you try too hard to be sexy.
I’ll be ready in 10 minutes… if I can just find my eyeliner!
Makeup is like having a new best friend who never lets you down.
Makeup is like an outfit: sometimes it looks good, sometimes it doesn’t, but it always helps put your best foot forward.
Beauty is pain—but so is life without concealer.
I’m all about the highlight today, y’all.
Behold my beautiful face, which is being enhanced by a stunningly crafted mask of foundation and powder!
This lipstick was made for me by unicorns in a faraway land where makeup is as magical as its wearer’s soul.
But seriously, who can’t do without makeup?
Life is beautiful, and I’m proof of that.
I’ll never understand how people can go out in public without mascara or lipgloss.
Ok, so maybe I’m not completely against makeup… just exactly the right kind of makeup.
Hey, if you’re going to wear makeup, might as well put some skill into it!
Makeup isn’t everything… but without it, no one would even notice me!
I might not have the perfect bone structure, but at least I can fake it with makeup.
I’m never too busy to put on a little makeup… I just need more time in the morning.
The only thing better than looking good is looking good without having to put any effort into it.
I sometimes forget why I started wearing makeup in the first place.
It’s not like people who wear makeup are any better looking than people who don’t.
Beauty regimes are so overrated. All you need is a healthy complexion and some bronzer.
I’m beautiful without makeup, and I’m even more beautiful with makeup.
I don’t really care if people think I’m wearing too much makeup, it’s better than not wearing any at all!
If I didn’t wear makeup, people would be accusing me of being a vampire instead!
Too much eyeliner, not enough time.
Oops, my makeup was too strong for this light.
The drama of life is just enough to cover my lack of makeup.
Makeup is never compulsory, but always optional.
I know what you’re thinking: Why is she wearing so much makeup? Because she’s worth it!
Still looking good after all those years of wear and tear.

Savage Makeup Captions for Instagram

Let me guess; you’re looking for a caption to go with your most savage makeup look? And it seems every caption ever is taken, and you don’t know what else to write? It’s okay; we’ve all been there. But today, we are going to help you get out of this situation. Because the best way to avoid being called out for stealing captions is to not steal them in the first place.

To help you out, we’ve gathered a bunch of freshly created savage captions that will perfectly capture how you feel about your killer makeup look. From calling out haters to celebrating your own unique beauty, these captions will help you show off your badass side. So wear your best makeup and get ready to post!

I’m not scared to be different, I’m afraid of being the same.
Sometimes you have to be a little savage to be amazing.
Life is too short to wear makeup that doesn’t make you feel fierce.
Be unapologetic in your beauty, and don’t let anyone tell you differently.
Razor sharp cheekbones and intense eyes – perfect for a cruel queen.
Unapologetically fierce.
Makeup is my secret superpower.
I’m not afraid to take risks with my look.
Some people say that makeup is for girls, and I say that it’s for savage females.
Makeup is like my veil; it can disguise any flaws I may have.
If you don’t have makeup on, you’re just an ugly beast waiting to be savagely awakened.
Live your life on the edge, sultrily…and fabulously!
Sometimes being fierce is all you need!
My makeup is my weapon of choice.
Why do you even bother putting that crap on if you’re not going to show it off?
Looks like someone’s feeling extra fancy today.
As long as I’m beautiful, I am happy.
Ready to slay!
Rocking the perfect savage makeup look!
Look at me go!
Guess who’s ready to take on the world!
Who says you have to be tame when it comes to makeup?
From boring to bombshell in no time!
Nothing says sexy like a little bit of contouring!
Only an amateur would wear make-up for a photo.
When I see this makeup, I’m reminded that life is too short to waste time on things that don’t matter.
I’m not trying to be pretty, I’m trying to be savage.
Makeup is like a coat of paint, you can never have too much of it.
Forget about looking good, just look fierce.
You know what they say: never trust a makeup-less woman.
Some people are born gorgeous; I was born screwed up and lazy.
Dare to be fierce.
Too much makeup? No problem!
I am fierce and beautiful, just like my makeup.

No Makeup Captions for Instagram

Are you looking for a good caption to post with that no makeup selfie? Well, you’ve come to the right place!

Here are plenty of captions for when you want to show off your natural beauty. Whether you’re loving your bare face or just need a break from all the makeup, these captions will help you express how you feel.

So go ahead and share that fresh-faced photo with the world!

This is my life now: makeup-free & easy.
No makeup, just woke up like this.
A smile is the best makeup any girl can wear.
Inner beauty needs no makeup.
The best makeup is sun-kissed skin.
Outer beauty attracts, but inner beauty captivates.
The most beautiful makeup a girl can wear is passion.
I don’t need makeup to look pretty.
No makeup, no filter.
My makeup-free self rocks.
Let your face show your true feelings.
You only look good (and bad) if you let yourself/
When in Rome…go without makeup!
Life is too short to wear make-up every day.
No make up means no stress.
Sometimes less is more.
A bare face is always beautiful.
There’s no need for makeup when you have natural beauty.
Makeup free mornings are the best!
Barefaced beauty is timeless.
Gone makeup free for the day – healthy, natural, and easy!
Summertime means freedom from makeup- finally able to breathe! 8
Springtime is officially here, which means brighter days and (almost) no makeup necessary!
Loving life one day at a time sans makeup. This is how I am representing self love today!
Just trying out this no makeup look for the day 😊👌🏼 #nomakeup
Taking a break from makeup and celebrating my natural beauty✨✨#nativeday
Looking good without makeup is so empowering.
Real beauty is not what you put on your face, but who you are inside.
No makeup, no worries!
Makeup is for people who don’t feel comfortable in their own skin.
I am not a product of my looks, I am a product of how I treat myself.
Beauty comes from within, and that is the real MVP.
I am beautiful just the way I am, and that means no foundation, no concealer, and no retouching required!
Completely natural beauty is all about accepting yourself for who you are. No apologies necessary!
Sometimes you just gotta go with your gut and go with the no makeup look!
Nothing makes a woman more beautiful than the belief she is beautiful.
Oh, you thought I was wearing makeup? How flattering, but it’s just my natural beauty.
No beauty shines brighter than that of a good heart.
Natural looks best.
I am like a snowflake, all my flaws are beautiful.
I woke up like this (beautiful and flawless).
What’s on your face, isn’t nearly as important as what’s in your heart.
I really like to wear my natural makeup look, which means I wear none at all!
No makeup days are the best.
Beauty might bring happiness, but happiness always brings beauty.
There is beauty in simplicity.
Sometimes, the best makeup is a good mood.

Conclusion

These are all of the makeup captions we found perfect for all occasions, including weddings, proms, hangouts with friends, and so much more. We are sure there are more out there, but you will have to find those on your own. The ones above should keep you busy for a little while, at least.

If you have any captions that should go on this list, please send those over via email. We’ll be happy to add them to the list. As always, thanks so much for reading. If you found this post helpful, be sure to share it.

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39 SEO Spending Statistics To Boost Your Business In 2026

If you’re reading this, chances are you’re looking for some statistics on SEO spending. You’re in luck—we’ve got what you need.

We all know how difficult it can be to find relevant statistics. The search results are often outdated, or worse yet, completely irrelevant. But we’ve done the work for you and compiled a list of the most recent and relevant statistics on SEO spending.

It’s important that you understand what these numbers mean, so we’ve included a brief explanation of each statistic and why it’s important at the bottom of this post.

So whether this is your first foray into SEO or you’re a veteran marketer looking for some fresh insights and data points, we hope this list helps you find what you need quickly and easily so that you can focus on what really matters: making sure your business is ready for its next big opportunity!

Take a look at our list of top SEO spending statistics for 2022!

General SEO Spending Statistics

1. On average, 8.5% of the online marketing budget is allocated to SEO.

The average marketing budget across all industries is 9.5% of the company’s revenue. With 10.4% of company revenue, financial services have the highest marketing budget.

However, the largest increase in digital marketing budget is reported by tech product company CMOs. In 2022, these companies plan on spending 10.1% of their revenue on digital marketing after spending only 5% in 2021.

(Gartner)

2. In 2022, U.S. companies are expected to spend $71.32 billion on search engine optimization (SEO).

The digital marketing world is full of numbers, so it’s important to know what they mean. That’s why we’ve decided to dive into one of the most important statistics in digital marketing: how much companies spend on SEO.

In the U.S., companies are expected to spend $71.32 billion on SEO in 2022, accounting for 8.4% of the country’s total digital marketing spend of $841.7 billion.

60.7% of the total amount spent on SEO in the US comes from small businesses.

The reason for this trend is simple: more businesses are turning to SEO as an affordable way to get their name out there and connect with potential customers.

With so much information available online these days, it’s no wonder that more companies are investing in SEO—especially since it’s not just about getting your name out there: it’s also about being found when someone searches for what you offer!

(Borrell Associates)

3. The average American small business spends $497.16 per month on SEO services.

About $500 a month is the average amount that American small businesses spend on SEO services like keyword research, link-building strategies, on-page optimization, content creation, and distribution.

This number is an important indicator of how much businesses are willing to invest in making sure they’re found online, and it shows that small businesses are taking this aspect of digital marketing seriously.

It’s also worth noting that small businesses that spent more than $500/month were 53.3% more likely to be satisfied with the results as opposed to those that spent less than $500/month, indicating that spending more on SEO can lead to better results.

(Backlinko)

4. 74% of companies invest in SEO as a way to improve the performance of their digital marketing activities.

The only marketing channel that received more investments than SEO is data analytics, with 77.5% of companies investing in it.

In addition, 70.9% of companies also invest in digital media and search, 69.8% invest in marketing technology systems and platforms, and 68.2% invest in direct digital marketing channels, such as email marketing.

Moreover, 47.3% of companies invest in online experimentation, or A/B testing, while 35.3% invest in managing privacy issues.

Finally, 26.4% of businesses invest in machine learning and automation, and 24.4% invest in improving their app as a way to improve the performance of their digital marketing.

(CMO Survey)

5. 82.9% of the companies that invest in SEO are from the B2B services sector.

In contrast, a notably smaller portion, or 64.3% of the businesses in this sector, invest in digital media and search.

Furthermore, 75.6% of organizations in the B2C services sector invest in SEO, while 63.4% invest in digital media and search. On the other hand, 72.6% of companies from the B2B product sector put money into SEO services, while exactly 60% invest in digital media and search.

The B2C product sector is the only one with more investments in digital media and search, with 75.5%, while 62.3% of these companies invest in SEO services.

(CMO Survey)

6. 88.9% of the transportation and consumer services companies invest money in SEO services.

While the above two industries are the top investors in SEO, the bottom two are tech/software/platform organizations and consumer packaged goods companies, with only 62.7% and 56% of them, respectively, investing in SEO services.

(CMO Survey)

7. 49% of small businesses already invest in SEO services.

While almost half of all small businesses already invest in SEO services, another 31% say that they plan to start spending money on SEO in the near future. Only 18% of small businesses say that they don’t have it in their plans to put money into SEO.

(The Manifest)

8. The majority (70%) of small businesses use an in-house team to execute their SEO strategy.

In addition, 40% say they invest in software and tools, 27% hire freelancers and consultants, and 26% pay an external agency to execute their SEO strategy.

Moreover, 27% of small businesses say they measure their SEO strategy’s success through the organic website traffic they’re getting, while 24% through their keyword rankings.

Additionally, 14% evaluate its success through on-site engagement, 11% through domain or page authority, and only 9% of small businesses measure their SEO strategy’s success through the quality of their backlinks.

(The Manifest)

9. 32.35% of businesses of all sizes say they don’t have a team dedicated to digital marketing.

The largest portion of companies, or 35.29%, have a team of between two and five people working on their digital marketing strategy, while 19.61% have one person on the job.

Furthermore, 8.82% say they have between six and nine digital marketing employees, while only 3.92% have more than ten people working on their digital marketing strategy.

Additionally, 35.29% of businesses rely on freelancers, while 19.61% hire digital marketing agencies to handle some or all of their digital marketing activities.

(Wellspring Digital)

10. With 42.70% of companies outsourcing it, SEO is one of the most outsourced digital marketing activities.

The other one is PPC, with an equal portion of businesses outsourcing it as well. In addition, 25.84% of companies also outsource their social media marketing. However, only 70.30% of them say they have targeted their market while using these channels.

(Wellspring Digital)

11. 35.29% of businesses plan to increase their SEO budgets for 2022.

Besides SEO, 46.08% of companies say they want to invest more money in content marketing, while 45.10% say they want to increase their PPC budgets for the year.

This is aligned with the fact that these three digital marketing disciplines, plus email marketing, are also the strategies businesses had the most success in the year before.

(Wellspring Digital)

SEO Services Market Size Statistics

12. The global SEO services market was valued at $46.6 billion in 2020.

The market has been on an upwards trend since 2015 and grew with a CAGR of 16.7% in five years.

Future projections show that the market will keep increasing with a CAGR of 17.2% and reach a value of $103.2 billion in 2025. Then its growth is expected to slow down slightly to a CAGR of 16.1% and reach $217.8 billion in 2030.

(Business Wire)

13. With a portion of 32.9%, the Asia Pacific region has the largest share of the SEO service market.

In the upcoming years, the African region is expected to be the fastest growing one, with a CAGR of 23.4%.

The South American region is also expected to grow rapidly, with a CAGR of 20.4%, and so is the Middle East region, with a CAGR of 19.4%. The Asia Pacific region will also keep growing, but at a slower pace, with a CAGR of 17.3%.

(Business Wire)

14. SEO agencies account for 81.1% of the global SEO services market.

The remaining 18.9% is accounted for by freelancers, but their share of the market is expected to grow CAGR of 17.4% between 2020 and 2025.

Furthermore, small and medium businesses, with a share of 71.6%, are the most prominent clients for SEO services. They are expected to remain the fastest growing segment in the market with a CAGR of 17.23% during 2020-2025.

(Business Wire)

15. The professional services sector is the biggest end user of SEO services by industry, with a 42.4% share of the market.

However, the eCommerce sector is expected to be the fastest growing segment between 2020 and 2025, with a CAGR of 20.1%.

(Research and Markets)

16. The combined share of the top ten players in the SEO services market is only 0.44%.

Due to a large number of freelancers on the market, it is highly fragmented, which means that there are many small players and no big players.

(Research and Markets)

17. The SEO services market accounts for 11% of the broader web content, search portals, and social media market.

With an 11% share, it is the fourth biggest segment in the market, below internet search portals, social media, and digital publishing and content streaming.

(Research and Markets)

18. Global SEO agencies are expected to gain $45.7 billion of global annual sales by 2025.

The top opportunities in the SEO services market by client size are expected to arise for SMEs, and they are forecasted to make $40.5 billion in sales in the same period.

As for top opportunities by end-user, the professional services sector is expected to gain the most, or $22 billion worth of sales, by 2025. The largest portion of those sales, or $14.2 billion, are expected to go to the USA region.

(Research and Markets)

SEO Pricing Statistics

19. 36.78% of SEO services charge per hour.

The largest portion of them, or 25%, charge an hourly rate in the range of $100 and $150. More broadly, 50% of SEO services charge between $75 and $200 per hour.

Almost nine out of ten, or 88.28%, charge an hourly rate under $150, while only 6.25% charge more than $200 per hour.

(Ahrefs)

20. More than half (53.45%) of SEO agencies charge over $100 per hour.

At the same time, exactly a third, or 33.33% of SEO freelancers, have an hourly rate of more than $100. This stat suggests that SEO agencies charge more than freelancers, which is confirmed by the average hourly charge of SEO services.

Namely, the average SEO agency hourly rate is $134.66, for SEO consultants, it is $122.33, and SEO freelancers only charge $68 per hour, on average.

(Ahrefs)

21. SEO services with experience of two years or less charge the lowest fee, with an average of $79.37 per hour.

The average price of SEO services increases parallelly to the years of experience behind the service that provides it. For example, SEO services with two to four years of experience charge $110.69 per hour, on average, while those with more than ten years of experience charge an average hourly rate of $142.50.

(Ahrefs)

22. Local SEO services are 23.17% less expensive than SEO for worldwide markets.

The stats show that the size of the market that is being targeted also plays a role in the price of SEO services. The average cost for local SEO is $96.44 per hour, while it is $118.80 per hour for SEO experts who offer their services worldwide.

(Ahrefs)

23. Almost three-fourths (74.71%) of SEO services charge a monthly fee.

The most common monthly fee for SEO services is between $500 and $1,000, charged by 23.08% of them. The most part (or 75.77%) of SEO services charge under $2,000 per month, while only 24.23% charge a monthly fee higher than $2,000.

Just like with the hourly rates, SEO agencies have more expensive monthly fees than freelancers as well. The average monthly cost of an SEO agency is $2,819.87, for an SEO consultant, it is $1,906.48, while for an SEO freelancer is $1,364 per month.

(Ahrefs)

SEO Spending at IT Companies Statistics

24. 59.2% of IT companies define the impact of SEO as very important to their business performance.

In addition, 27.2% describe its impact as important, and 11.7% have a neutral approach toward SEO. Only the remaining 2% of IT companies consider SEO unimportant.

(Tech Behemoths)

25. Just above two-thirds (67%) of IT companies employ SEO managers.

A recent survey reveals that the larger the IT enterprise is, the higher the chances it has SEO managers hired within the company.

70.3% out of the 33% of IT companies without an SEO manager are small businesses with up to 20 employees. Furthermore, 14.8% are companies with between 20 and 50 employees, and the rest are companies with over 50 employees.

(Tech Behemoths)

26. Of those IT companies that hire SEO managers, 37.9% only employ one in-house SEO manager.

The statistics further reveal that while most IT enterprises rely on only one SEO manager, 26.2% have two people on the job. Additionally, only 15.5% of IT companies have an SEO department, and just 3.9% have five or more employees working on SEO tasks.

(Tech Behemoths)

27. 78.6% of IT companies believe that SEO can improve lead generation.

While the largest percentage of IT enterprises agree that SEO has an impact on lead generation, another 68.9% believe that it is useful for link building.

Moreover, 67% say that companies need SEO for website optimization, 65% say they need it for traffic growth, and 62.1% say SEO impacts their keyword research.

Finally, 60.2% credit SEO for content optimization and 53.4% for competitive analysis.

(Tech Behemoths)

28. 33% of IT companies are willing to spend between $100 and $300 per month on SEO services.

A considerably smaller share, or 20.6% of IT enterprises, are willing to spend between $300 and $500 on SEO.

Additionally, only 5.2% would pay between $500 and $800, while 13.4% would be willing to spend more than $800 per month on such services. 14.8% of IT companies say they haven’t decided on their SEO budget yet.

(Tech Behemoths)

29. The majority (62.1%) of IT companies believe investing in SEO should be done indefinitely.

Most IT enterprises are aware that SEO is an ongoing process, so their answer to how long businesses should invest in SEO was always. However, some IT companies were able to put a cap on the time needed for the SEO process to be successful.

For example, 11.7% believe three to six months, while 8.7% believe one to three months to be the ideal time companies should spend on SEO services.

(Tech Behemoths)

30. 58.3% of IT companies get more than 50% of their traffic through organic searches.

Only 32% of IT enterprises say they get less than 50% of their traffic organically, while 9.7% are not sure about it. However, when it comes to generating leads, only 36.9% of IT companies say they get more than 50% of their leads through organic searches.

On the other hand, 45.6% say they get less than 50% of their leads through search engines, while 15.5% say they haven’t calculated this.

(Tech Behemoths)

SEO Spending at Healthcare Companies Statistics

31. 45% of healthcare organizations invest at least 41% of their marketing budgets into digital marketing.

Interestingly, 10% of these organizations say that their complete marketing budget is invested in digital marketing strategies. Alongside paid social and Google Ads, SEO is among the top three digital strategies healthcare organizations use to improve their marketing performance.

(Cardinal Digital Marketing)

32. 65% of healthcare institutions already have an SEO strategy in place.

Just above half of the healthcare organizations, or 56%, say they work with a marketing agency to improve their digital marketing.

Moreover, 34% of them have only one employee working in marketing, 41% have a team of between two and five employees, and only 25% have more than five people on the job.

(Cardinal Digital Marketing)

33. 35% of healthcare companies do their SEO activities in-house.

The above figure is a relatively small percentage compared to other digital marketing activities like social media marketing, which is done in-house by 73% of the healthcare organizations.

Additionally, 33% of them say they use SEO analytical tools, while another 13% plan on investing in them in the near future.

(Cardinal Digital Marketing)

34. 31% of healthcare organizations say they are looking to increase their investments in SEO.

In addition, the lion’s share of healthcare organizations, or 64%, say they want to continue to invest the same amount of funds in SEO, while only 5% say they want to decrease their SEO budgets.

(Cardinal Digital Marketing)

35. 17% of healthcare organizations say that SEO is the most effective marketing strategy for attracting new patients.

The strategy that is considered the most effective by the largest number of healthcare organizations is paid search with 23%. Additionally, 19% say social media ads, and 14% believe organic social media to be the most effective strategy for attracting new clients.

On the other hand, display advertising and email marketing each are considered most effective by 9% of healthcare institutions. Lastly, only 8% believe video ads to be the most effective.

(Cardinal Digital Marketing)

36. SEO is the top marketing initiative for 59% of healthcare organizations in 2022.

Digital advertising is also a top marketing initiative for an equal percentage of organizations, while content creation is for 57%. However, insufficient funds is among the top barriers to a successful marketing program for 35% of healthcare companies, alongside lack of staffing and difficulty with tech.

(Cardinal Digital Marketing)

SEO Spending in Other Industries

37. 61% of banks say they plan on increasing their SEO budgets for 2022.

The only digital marketing discipline that a larger percentage of banks say they want to increase their investment in is digital advertising with 87%.

Furthermore, 59% of banks say they want to invest more in social media marketing, 43% in content marketing, and 41% in email marketing.

Additionally, SEO for banks is also among the top mediums with the greatest return, with a mean average of 3.84.

(ABA)

38. 95% of manufacturing companies invest in digital marketing, and 53% of them invest in SEO.

More than two-thirds, or 69%, of manufacturing companies only spent 5% or less of their annual turnover on marketing in 2022. However, 53% say they plan on increasing their marketing budgets for the following year.

SEO is among this industry’s top three marketing activities, with 31% of companies pointing to it as the most successful. Organic social media promotion with 51% and digital advertising with 32% were the only two digital marketing activities considered most successful by a larger percentage of manufacturing companies.

(The Manufacturer)

39. 71% of eCommerce businesses consider SEO an important instrument in their digital marketing strategy.

In addition, another 21% of online retailers consider it somewhat important. By playing a role in 92% of the eCommerce businesses, SEO is easily the most important tool for online retailers. Additionally, 63% of them believe search engine advertising to be important, while 16% consider it somewhat important.

These statistics align with the fact that 57% of online retailers say they shifted to digital marketing and 56% increased their digital marketing budgets.

(Research Gate)

Conclusion

We hope you’ve enjoyed reading about the latest stats on SEO spending. We’ve covered everything from what companies are spending the most to what types of companies are investing in SEO and how much they’re spending.

We know that you’re always looking for new ways to help your business grow, and we want to make sure you have all the information you need to succeed!

If you have any questions or comments, please feel free to reach out! We’d love to hear from you!

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31 Healthcare Marketing Statistics To Dominate Your Niche

27 Personalized Marketing Statistics To Keep You Ahead

Sources

21 Tortilla Brands That Will Make You Love Mexican Food

From burritos to enchiladas and soft tacos, none of our favorite Mexican dishes would be possible without tortillas. These soft wraps have a rich history. Originating thousands of years ago in Mexico, they received their name from Spanish conquistadors that referred to these “little cakes” as tortillas.

In today’s modern world many people associate tortillas with soft flour tortillas used to wrap burritos. However, the original tortillas in Mexico were made from ground corn. Therefore, the corn tortillas used today for enchiladas and other traditional dishes are closer to the original tortillas of long ago.

While corn and flour tortillas are the traditional types of tortillas, there has been an increase in specialty tortillas in the last couple of decades. With changing dietary restrictions (like gluten intolerance) and dietary preferences (like low-carb or paleo) a need for new tortillas arose. Therefore, if you want the delicious taste of Mexican food, with a twist on the tortilla, there are several brands that have what you need.

Whether you want a soft flour tortilla, a tasty corn tortilla, or a specialty style tortilla, there are several brands that offer delicious options. Keep reading to find your perfect tortilla!

Traditional Tortilla Brands

If you want the best brands that are the most authentic, then you want a brand whose roots are in Mexico. Brands that were founded either in Mexico or by families from Mexico started their companies with traditional recipes.

Therefore, even though some of these brands have grown from small family businesses into nationwide corporations – they all originated with traditional tortilla recipes from Mexico.

Mission Foods

Mission Foods has a rich history that is reflected in the authentic taste of their tortillas. The original Mission Tortilla factory was in the San Fernando Valley. However, it didn’t see its rise to popularity until it became part of one of today’s most well-known Mexican food manufacturers – GRUMA.

GRUMA was founded in 1949 on the principle of providing fresh tortillas to the people in Cerralvo, Nuevo Leon, Mexico. Since that first mission to provide a staple food to local Mexicans, GRUMA has grown into an international company.

Mission Foods started to see success after it was acquired in by GRUMA in 1977. Since then, Mission has continued to grow. Today, Mission Tortillas is known as the number one tortilla company in the United States.

They’ve earned this title not only for the quality, taste, and texture of their tortillas but for their variety. Mission Tortillas offers the widest variety of tortillas around.

From traditional flour and corn tortillas to their “better for you” series – Mission comes in at the top of the best tortilla brands due to its innovative and delicious tortillas.

Mission Flour Tortillas

Mission offers over a dozen different types of flour tortillas! In addition to traditional burrito-sized flour tortillas, here are some other fun favorites.

Street Tacos Sweet Hawaiian Tortillas
Soft Taco Flour Tortillas
Fajita Extra Fluffy Flour Tortillas
Organic Flour Tortillas
Multi Grain Soft Taco Flour Tortillas

With different sizes and textures, you are sure to find the perfect tortilla for any recipe!

Mission Corn Tortillas

In addition to their wide array of flour tortillas, Mission also has delicious corn tortillas. The perfect original gluten-free tortilla. They offer these in both white and yellow corn varieties.

Mission Better for You Tortillas

While Mission began their tortilla company with flour tortillas, they have been able to grow their brand by recognizing the need to change with what their customers want.

In today’s world, that means offering an assortment of options for varying dietary choices and restrictions. In addition to the naturally gluten-free corn tortillas they make, they also have a specialty selection of “Better for You Tortillas”

Low Carb
Whole Wheat
Organic
Gluten-free

La Tortilla Factory

In the same year that Mission Tortilla was acquired by GRUMA and began to grow in southern California, another tortilla brand was starting north in Sonoma County, California. La Tortilla Factory.

La Tortilla Factory was first introduced to the world in 1977 by Jose and Mary Tamayo. The goal of this family-run tortilla company was to simply provide its customers with delicious quality food.

That goal continues today. Part of that mission includes using quality non-GMO and organic ingredients in many of their products. In addition, it involves taking an innovative approach to tortilla making (like using cauliflower instead of flour) that appeals to today’s modern customer.

As the first tortilla brand to make a soft and tasty low-carb tortilla, they are trusted as experts in making a variety of tortillas.

Check out the wide variety of tortillas offered by La Tortilla Factory:

Traditional Flour Tortillas
Traditional Corn Tortillas
Hand Made Style Tortillas
Light Tortillas
Organic, Non-GMO Tortillas
Gluten Free, Wheat Free, Tortillas
Grain Free Tortillas
Low-carb Tortillas
Sonoma All Natural & Organic Tortillas

Mi Rancho

Tortillas are one of the many authentic products made by the family owned and operated brand Mi Rancho. Originally a small Mexican market in Oakland, tortillas were the first product to move Mi Rancho beyond the walls of the store.

Known for their authentic taste and texture, as well as being all organic, Mi Rancho tortillas became sought after by customers as well as restaurants. In the last 20 years, Mi Rancho took their premium tortillas nationwide.

Today, Mi Rancho tortillas have not only expanded in availability but also in the variety offered.

Here are several of the organic Mi Rancho tortillas that can be found in grocery stores around the United States.

Ancient Grain Tortillas
Artisan Corn Tortillas
Burrito Flour Tortillas
Gluten-Free Tortillas
Low Carb Tortillas
Soft Taco Flour Tortillas
Whole Wheat Tortillas

Guerrero

Like many of the other best tortilla brands, Guerrero began with a simple mission to bring quality Mexican tortillas to the United States. While Guerrero was originally a small family-owned business, like Mission Tortillas, they were acquired by GRUMA.

After becoming part of the GRUMA group in 1989, Guerrero grew and became known around the United States. Today their corn tortillas are one of the most recognized packages in the grocery aisle. Beyond their traditional-sized yellow corn tortillas, they offer mini and king-sized corn tortillas. Moreover, Guerrero is also known for having some of the best soft taco flour tortillas.

In addition to the traditional tortillas they are known for, Guerrero recently jumped on the low-carb kick. They now offer two low-carb tortilla options that are both made with flaxseed:

Low Carb Whole Wheat Tortillas
Low Carb Flour Tortillas

Don Pancho

Started in 1979, Don Pancho prides itself on the authentic taste of its tortillas. However, while they are committed to tradition, like many of the other brands, they believe in staying on trend with what the customers like.

Therefore, in addition to their traditional tortillas, they also offer a wide range of health-conscious tortillas. Moreover, Don Pancho goes beyond the tortilla to also offer healthy wraps. These wraps continue to offer great taste and texture but provide a wider variety of uses (beyond traditional Mexican cuisine).

Flour Tortillas (ranging in size from 6”-10”)
Organic Tortillas
Street Taco Tortillas
Corn Tortillas (ranging in size from 4” -6” both in yellow and white corn)
Flavored Wraps (spinach wrap & garlic herb wrap)
Non-GMO Tortillas

El Milagro

El Milagro is a small family-owned business out of Chicago, Illinois. Around since 1950, they are known for their commitment to using only non-processed ingredients. This includes non-GMO corn that is stone ground to make their corn tortillas.

While they are known for their unique and delicious corn tortillas that are made from unprocessed whole kernel corn, they also offer flour tortillas. Their flour tortillas are made with similar high-quality ingredients and have a soft texture that is perfect when heated up.

While you can order El Milagro on Amazon, they also have a handful of stores in the United States. Next time you are in Chicago, visit one of their two stores or taqueria. You can also visit their stores in Austin, Texas, and Doraville, Georgia.

Hola Nola

If you are looking for tortillas just like they were made back in the day, then you need to try Hola Nola tortillas. This brand prides itself on not doing it like the other guys. Rather than using fast modern machinery to manufacture several tortillas at a time, Hola Nola believes in taking things slow.

More than just slow, they believe in the simple tradition of tortilla making. Therefore, they only use the same ingredients that were used way back when. Non-GMO corn and coconut oil.

While their approach to tortilla making is built on the traditions of their ancestors, they still believe in keeping up with trends. In addition to their tasty traditional flour and corn tortillas, they offer a selection of specialty tortillas.

Whole Wheat Tortillas
Spinach and Herb Wraps
Sun-drieded Tomato Wraps

The only downside to this brand is that they are currently only available in the southern United States. However, they can be found in almost any grocery store (even Target) if you are in the right state!

Ole Mexican Foods

Ole Mexican foods is still run by the woman who founded it in 1988, Veronica Moreno. Veronica created Ole Mexican Foods with the intention of bringing families together through authentic homemade food.

Veronica’s brand was founded on the tortilla. She began Ole Mexican Foods with homemade tortillas made the way she had learned to make them as a kid growing up in Mexico.

Almost 50 years later, Veronica’s brand has grown beyond that first tortilla. Ole Mexican Foods is now the head company for four other brands! Two of these brands share the Ole name: Ole Homestyle and Ole Xtreme Wellness.

Between the three Ole brands, there is an assortment of tortillas. This includes the same homestyle tortillas that started it all.

Ole Homestyle Soft Taco Tortillas
Ole Homestyle Fajita Tortillas
Ole Flour Tortillas (family pack)
Ole White Corn Tortillas

In addition to the traditional tortillas, Ole Xtreme Wellness offers a Keto Certified high fiber tortilla.

La Banderita

La Banderita is one of the four brands that was created underneath Ole Mexican Foods. Therefore, it has the same rich authentic Mexican history.

While the other brands in the Ole Mexican Foods family have some tortillas, La Banderita is known primarily for its tortillas. They have been said to have some of the best corn tortillas. Moreover, this tortilla brand offers a unique style of tortilla not offered by many others: a ready-to-cook tortilla

La Banderita’s ready-to-cook tortilla is packaged as an uncooked tortilla. Then, you simply toss it in the frying pan and let it puff up into a fluffy soft tortilla in minutes. Truly the freshest tortilla you can get from a package!

In addition to their corn tortillas and ready-to-cook tortillas, they also have a carb counter street taco tortilla. While other companies offer low-carb tortillas, this street taco tortilla by La Banderita is (currently) the only zero-carb tortilla around.

La Banderita also offers several other tortilla types:

King Corn Tortillas
Carb Counter Queso & Jalapeno
Carb Counter Whole Wheat
Burrito Grande Flour Tortillas
Street Taco Corn Tortillas
Sopes

This brand is also one of the best because it is easy to find at most major grocery stores.

Masienda

When it comes to a brand that truly values quality ingredients, it is hard to beat Masienda. Masienda was built around finding ingredients that would create an authentic tortilla that was aromatic and flavor-filled.

The search led to heirloom corn in the Central Valleys of Oaxaca, Mexico. Once they found the source of what made the distinct and delicious taste of each tortilla they ate in Mexico, the founders of Masienda knew they needed the same corn.

Therefore, Masienda partnered (and continues to partner) with small farmers in Mexico to source their heirloom corn. One unique thing about this brand is that they do not make their own tortillas, but rather provide ground corn needed to make fresh tortillas.

The quality of taste found in Masienda’s ground corn is so distinct that restaurants like Frontera Grill purchase their corn from Masienda. However, you don’t have to be a restaurant to get your hands on this amazing product.

You can order a variety of ground corn (masa harina) directly from the Masienda website. Then you can make your own fresh tortillas at home!

Red Corn Masa Harina
White Corn Masa Harina
Blue Corn Masa Harina
Flour Tortilla Blend

Maria and Ricardo’s

Maria and Ricardo’s Tortillas are best sellers on Amazon! While this family-owned business began as a small tortilla shop outside of Boston, it is now available anywhere that Amazon ships. In fact, Amazon is the only place to find ALL their available products.

If you have time to wait to get a shipment of tortillas, these artisan tortillas are worth the wait. Created out of a need to fix what founders Maria and Ricardo called the “Boston tortilla problem”, these tortillas follow the traditions of Mexico tortilla making to provide exceptional flavor and texture.

These cousins didn’t just stop at the basics though. They grew their business by creating innovative tortillas with new flavors, textures, and ingredients to appeal to the changing tastes of society.

Soft Yellow Corn Tortillas
White Flour Tortillas
Organic Sprouted Tortillas
Organic Whole Wheat Tortillas
Low Carb Tortillas
Spinach Tortillas
Grain Free Sweet Potato Tortillas
Cauliflower Tortillas (grain free)

Old El Paso

Old El Paso is one of the oldest Mexican food brands around, dating back to 1917. They were originally known as the Mountain Pass Canning Company and were the first company to can pinto beans.

In 1938 Old El Paso was started. When they became Old El Paso, they began to add in other Mexican food items, like tortillas. While tortillas are not their primary product, they still make a good basic flour tortilla.

Ortega

Old El Paso and Ortega have a lot of similarities. While they both currently offer tortillas, they were not started as tortilla companies.

While Old El Paso was the first to can pinto beans, Ortega was the first company to preserve and package chili peppers. However, over the years this company that started as a family business grew and added more foods. Such as tortillas.

Ortega’s is no longer owned by the Ortega family. They sold the company in 2003 to a large corporation. Like Old El Paso, their tortillas are simpler in flavor and texture. However, they do have a bit more variety compared to Old El Paso.

Flour Tortillas
Whole Wheat Tortillas
Cauliflower + Flour Tortillas

Siete

Siete is a specialty tortilla brand with Mexican roots. With the inability to eat grains (due to autoimmune disease), the co-founder of Siete could not enjoy the delicious traditional Mexican foods she grew up with as a Mexican-American.

Therefore, she and her family set out to make grain-free tortillas. They ended up with three delicious grain free tortillas:

Cassava Flour Tortillas
Almond Flour Tortillas
Coconut Flour Tortillas

These different choices are perfect for anyone who wants a grain-free or Paleo tortilla that has good flavor and texture. However, the almond flour and coconut flour options do have more distinct flavors than traditional flour tortillas.

The only downside to this brand is that they are mostly sold in specialty health food stores like Whole Foods; however, they can also be ordered.

Store Brand Tortillas

While the brands above are built off the rich knowledge of traditional tortilla making, there are several store brands that have begun making their own tortillas. While these brands may not have the authenticity of the other brands above, they do offer a good basic product.

The best thing about these store brands is that if you are someone who shops exclusively (or mostly) at one of these stores, you can still find a simple tortilla with a basic flavor.

Trader Joe’s

Trader Joe’s offers basic flour and corn tortillas. Moreover, they also offer several other tortillas to appeal to different tastes and dietary needs. However, since Trader Joe’s often rotates through seasonal products some tortilla options may not always be available.

Chile and Onion Flour Tortillas
Wheat and Corn Tortillas
Brown Rice Tortillas

Good and Gather

Target has two in-store brands that sell tortillas: Market Pantry and Good and Gather. Both brands make a simple white flour tortilla that is soft and wraps well. These are both good options for those who want a simple tortilla at a reasonable price.

365 by Whole Food Markets

Like Target, Whole Foods has its own brand – 365. Therefore, if you shop primarily at Whole Foods, you may consider trying out their 365 flour tortillas. These basic flour tortillas will provide a great base for any Mexican-inspired dishes.

Specialty Tortillas

As mentioned earlier throughout the article, specialty tortillas are a trend that continues to grow. While many traditional tortilla brands have incorporated specialty tortillas into their product base, there are also health food brands that make specialty tortillas. Here are four of the best specialty tortilla brands.

Rudi’s

Rudi’s makes a wonderful gluten-free tortilla made from several whole grain flours like brown rice, millet, and amaranth. The combination of different flours provides a good texture that is still soft and easy to roll.

The only downside to Rudi’s tortillas is that they are more difficult to find in regular stores. Look for them in the freezer aisle of a specialty health food store.

BFree

BFree is another great choice for those who want a gluten-free tortilla. Made with quinoa and chia seeds, these tortillas have a nice soft and chewy texture that is easy to wrap.

However, they do have a distinct flavor from the quinoa and chia seeds. While many enjoy this nutty and natural flavor, it can distract from other flavors in a dish. These are also not widely available in mainstream stores but are a great brand to explore if you can find them.

Food For Life

Food for Life offers an assortment of health-inspired tortillas. These unique tortilla blends are great for those who want a nutrient-dense tortilla. However, they have a stronger texture & taste than a flour tortilla. Therefore, you may notice they do not roll quite as easily, and they add an extra flavor to your dish.

Ezekial Sprouted Grain Tortillas
Exotic Black Rice Tortillas
Brown Rice Tortillas

Sana Foods

If you are in search of the best tortilla that is easy to roll, gluten-free, and grain-free, then give the coconut tortillas by Sana Foods (previously The Real Coconut) a try. Made from the ground and processed coconut meat, these light tortilla wraps are perfect for those who don’t want a flour or corn tortilla.

However, keep in mind that since these are made from coconut they do taste like coconut. Therefore, if you do not enjoy the taste of coconut, check out some of the other specialty brands above. If you do like coconut, though, give this unique brand a try for a delicious paleo-inspired tortilla.

Conclusion

It’s been a fun journey exploring the many different tortilla brands out there, and we hope you’ve enjoyed it as much as we have.

Whether you want a traditional tortilla, an easy-to-find one at the store, or a specialty tortilla, the best brand is the one that you enjoy the most. Therefore, take some time to look through these tortilla brands and see what sounds the tastiest. Then, see if it is available at your store!

You may have to try a few different brands before finding your perfect one, but there are worse things than taste-testing tortillas!

And if there is any tortilla brand we missed, please let us know! We’d love to try it and see if it’s worth sharing with our readers.

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14 Frozen Pancake Brands To Help You Find Your Favorite

When it comes to favorite breakfast foods, it’s hard to beat the fluffy texture and delicious flavor of a homemade pancake. However, in today’s busy world, not everyone has time to make homemade pancakes as often as they would like.

Luckily, with the ease of over a dozen delicious frozen pancake brands on the market, you can enjoy this fluffy favorite anytime you want.

Eggo

Eggo is a household name when it comes to frozen breakfast foods. Since 1953 Eggo has been bringing the taste of homemade breakfast foods to households around the world.

Known for their frozen waffles – perfectly golden on the outside and fluffy on the inside – Eggo brought that same homestyle taste and texture to their pancakes. Moreover, they brought the same ease of enjoying these pancakes in a few minutes.

In addition to ease of cooking, these frozen pancakes are also easy to get anywhere! Not only are they easy to find in stores around the world, but you can order them online. Who doesn’t want delicious homemade pancakes delivered to their house!

Another reason that Eggo makes it to the top of the list as one of the best frozen pancake brands is their variety. With a variety of flavors( and even sizes), there is a perfect frozen pancake for everyone in the family.

Blueberry Pancakes
Chocolatey Chip Pancakes
Bites Chocolatey Chip
Minis Buttermilk

In addition to the flavors above, Eggo’s seasonal pancake flavors will have you saying “Legg’o my Eggo” when anyone reaches for your favorite frozen pancake!

Pumpkin Pie Pancakes
Gingerbread Cookie Pancakes

De Wafelbakkers

Another company that was first known for waffles is Dewafel Bakkers. Originally made in Holland, this company started to import its waffles to the United States in the early 1980s. Arriving in a country already in love with frozen waffles, it was no surprise this brand took off!

After only four years of importing waffles, Dewafel started producing the waffles in the United States. Less than 10 years later, Dewafel added pancakes to their recipe list.

While they began with a classic buttermilk pancake, Dewafel Bakkers continued to expand into the pancake world with additional flavors. Like many of the other best pancake brands, they have blueberry and chocolate chip pancakes. In addition, they also offer a mini buttermilk pancake.

Dewafel frozen pancakes can be purchased in most grocery stores around the United States.

Pillsbury

When it comes to quality baked goods, not many names can compete with Pillsbury. For over a 150 years Pillsbury has been known as an expert in everything from biscuits to cookies.

Not only is Pillsbury known for their quality of flavor, but also for the quality of their ingredients. In addition, they are also known as innovators in the industry. All qualities that come through in their frozen mini pancakes.

Made from whole grains, individually packaged, and burst’n with maple flavor, these mini pancakes are the perfect flavor-packed frozen pancake. Look for these in most grocery stores where Pillsbury products are sold.

Hungry Jack

Known for their frozen dinners that can be heated up in a hurry, Hungry Jack now offers breakfast in a similar fashion. Designed with the microwave in mind, these pancakes can be popped into the microwave for the perfect quick breakfast.

In just a few minutes, they come out of the microwave with a soft fluffy middle and slightly crisp edges. Choose how hungry you are, and simply pop enough pancakes in the microwave to get your day started right.

Hungry Jack also knows that sometimes hungry humans aren’t Hungry Jack HUNGRY! Therefore, they made a mini version of their tasty frozen buttermilk pancakes. These mini microwavable pancakes are perfect when you need a quick pick-me-up in the middle of the day, or a late night snack.

Look for Hungry Jack regular or mini frozen pancakes in most grocery stores.

Jimmy Dean

While a traditional buttermilk pancake is a favorite for many, there is also room for getting creative. Jimmy Dean, the experts in sausage, combined the love of two breakfast foods for a new favorite.

This fun food is like a breakfast corndog, but instead of a hot dog and cornbread, you get the delicious combination of breakfast sausage and pancakes. Enjoy it at home with a little syrup for a yummy sweet and savory take on breakfast, or on the go, with its handy little stick to keep away sticky fingers.

Look for these fun frozen pancakes in stores where Jimmy Dean products are sold.

Banquet

If you want that tasty blend of pancakes and sausage, but not on a stick, then grab a Banquet Brown ‘n Serve Pancake and Sausage platter. This is like the classic frozen TV dinner, but for breakfast.

Complete with fluffy frozen pancakes and sausage all on one plate, you can enjoy the classic taste of a diner breakfast at home. Just pop in the microwave and you are ready to eat.

Banquet Brown ‘n Serve Pancake platter can be found in many grocery stores and even in Walmart.

Belgian Boys

If you want an original Belgium pancake in a jiffy, then grab a box of Belgian Boys. Belgian Boys was started by two childhood friends from Belgium that wanted to bring the flavors of home to New York City.

While they make tasty European treats for any time of day, their Belgian bite sized pancakes are a favorite for the mornings. These bite sized delights are traditional fluffy Belgian pancakes, and offer a fun alternative to a flapjack style pancake.

With just a hint of sweetness, you can eat them on the go just as they are. However, for a more decadent breakfast, slow down the morning with a plate of these mini pancakes topped with syrup or even chocolate.

In addition to Belgian Boy bite-sized pancakes are the Belgian Boy Boy Crepes. Traditionally found in Europe these thin and tasty pancakes are a great alternative to traditional pancakes.

Whether you choose Belgian Boy bite-sized or crepes, you can order them to be shipped to your home worldwide. Moreover, they are sold in many grocery stores around the United States.

Good Food Made Simple

With a slogan like “Tastes like mama slaved in the kitchen for hours, but ready in seconds” you can bet that Good Made Simple knows how to make simple pancakes taste like a quality homemade breakfast.

Moreover, this brand is focused on not only convenience but quality. They are committed to using fresh, simple, and quality ingredients. The proof is in the taste. The best place to find that taste is in their original pancake puffs – frozen Belgian style pancakes that go from frozen to fluffy in just a few minutes.

In addition to their original flavor, indulge with their banana puffs or chocolate chip puffs. The only downside is that these tasty puffs may be harder to find depending on where you live. Check out their website to see if they are available near you.

Earth’s Best

While frozen pancakes are for people of any age, they are often tailored to kids. Therefore, many of the best brands cater to both what parents and kids want.

Earth’s Best is a brand that has been creating ready-to-eat foods for kids for over 30 years. Always offering organic products that are healthy for kids and make parents happy.

In addition, they use smart marketing strategies to get kids excited to eat healthily, such as making mini frozen pancakes that are perfect for tiny hands. They also use kid-friendly characters like Sesame Street’s Elmo on their boxes.

If you’re looking for a frozen pancake for the kiddos (that you can also sneak a bite of), check to see if Earth’s Best is available in your stores.

Kidfresh

Kidfresh is another brand that caters to kids. They go beyond just organic ingredients though and sneak veggies into all of their frozen foods!

While they do not currently offer a frozen pancake, they do offer a frozen waffle. With so many parents looking for the perfect healthy breakfast for their kids though, it is worth including in this list of the best frozen pancakes.

If you are looking for a veggie filled breakfast that your kids will love, keep an eye out for Kidfresh waffles at your local grocery store.

Kodiak

Nutrient dense pancakes are not just for kids. Many adults are also looking for a healthy pancake. If your goal is a nutritious frozen pancake that also tastes great, then Kodiak Frozen pancakes are a great choice.

Kodiak Cakes started from a homemade whole wheat pancake mix and grew into a brand known for their protein powered breakfast foods. A great choice for those who want a nutrient dense breakfast that will power them throughout the day.

In addition to their commitment to a healthy breakfast, Kodiak Cakes knows that a little bit of flavor and fun is also important. Therefore, in addition to their classic Buttermilk Power Flapjacks, they offer a Chocolate Chip Power Flapjack. While not a pancake, Kodiak also offers a tasty gluten-free frozen waffle for those who have a gluten intolerance.

Kodiak cakes are easy to find in grocery stores and even Target and Walmart.

Van’s Food

Even though pancakes are a beloved breakfast favorite, not everyone can enjoy a classic buttermilk pancake. Whether it be a gluten sensitivity or a personal choice to avoid dairy, Van’s has a pancake for you.

A California based company, Van’s Foods is committed to making quality foods that are packed with plant nutrition and free from gluten. In addition, they are committed to maintaining delicious flavor!

Look for Van’s Frozen Original Pancakes that are gluten-free or explore their other flavors:

Protein Original Pancakes
Chocolate Chip Pancakes
Simply Wholesome Homestyle Pancakes

Van’s Foods can be found at most natural grocery stores (like Whole Foods, Sprouts, and other similar stores).

365 by Whole Foods Market

This brand offers all the desired qualities of the taste and texture of a traditional pancake that comes from quality organic ingredients. While being frozen and easy to eat!

While 365 is a brand specific to Whole Foods, with the ease of the internet, you can now buy these frozen pancakes online through Amazon.

Trader Joe’s

Even though Trader Joe’s is only located in certain locations in the United States, their Gluten & Dairy Free Frozen Pancakes are worth mentioning for those who live near a store. These high-quality and delicious pancakes are a fan favorite among Trader Joe’s shoppers.

Many people have commented on the Trader Joe’s site that they find these pancakes “filling” and that they have started “buying two boxes at a time” because they love them so much! So, if you are looking for a delicious gluten-free and dairy-free pancake keep an eye out the next time you come across a Trader Joe’s.

Conclusion

There’s no denying that pancakes are one of the most popular breakfast options around.

We hope that this article has helped give you some ideas on which frozen pancake brands to try next time you’re in the mood for a delicious pancake breakfast or snack. Whether you’re looking for a classic, or something more creative and fun, we think you’ll find something on our list that’s perfect for your next meal.

If you have any questions about the brands we’ve covered or any recommendations of your own, please let us know.

Until next time, happy pancaking!

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How Does TikTok Make Money? Business Model of TikTok

TikTok is one of the most popular social media networks. Known for its short-form videos, the platform has a few creative sources of revenue.

TikTok primarily makes money via advertising. However, TikTok also makes money from other sources like in-app purchases, creator commissions, branded hashtag challenges, and branded effects.

Founded in 2016 by a Chinese company named ByteDance, TikTok is known for its shareable short-form videos that feature challenges, dances, pranks, jokes, and even educational content. Originally released in China in 2016 under the name Douyin, it wasn’t until 2017 that the company launched a version of Douyin outside Mainland China under the name TikTok.

While Douyin and TikTok are similarly designed, the apps don’t share content. Bytedance was founded in 2012 by Zhang Yiming and Liang Rubo. The parent company also runs a news and information platform in China called Toutiao, an enterprise collaboration platform named Lark, and a number of other apps and platforms.^{^[1]}

What is TikTok & How Does It Work?

TikTok is a popular social network where users watch, engage with, and share short-from videos. The videos can range from 15 seconds to three minutes and can include everything from dances, lip-syncing, popular challenges, heartfelt stories, and skits.

Users can add songs or sounds to their videos. They can also use visual filters to create funny effects or green screens to show themselves in front of other content. The platform is focused on fostering engagement and allows users leave comments on videos or send messages to other users.

When users sign up for the app, they create a profile and follow other users. They can browse the videos of people they follow or browse via TikTok’s ‘For You’ section, which curates videos according to your viewing history. Users can also look at the app’s ‘Discover’ section, where they can search for videos like those that have been tagged with a trending hashtag.

Users engage with videos by liking them, commenting on them, sharing them to other platforms, following the creator, or filming their own React video where they are recording next to the original video as it plays.

When filming a video, there are a number of ways to customize it. You can record the video in slow motion or at a fast speed. You can use a beauty filter to hide your imperfections, you can change the color filter, set a countdown to start recording at a specific time, and add sounds. You can also create a duet where you record a video alongside another video.

TikTok is particularly well known for its challenges. Challenges involve trending hashtags where users are challenged to film videos on a certain subject or doing a particular challenge. For example, a challenge might involve a popular dance or eating something strange.

TikTok challenges have sometimes gotten bad press as some can be dangerous. For example, the cinnamon challenge where people had to try to swallow a spoonful of cinnamon caused some people to have to go to the hospital due to poisoning concerns.^{^[2]} The milk crate challenge also resulted in injuries as people tried to scale milk crate towers and fell and hurt themselves.

Unlike other social media networks, TikTok is primarily focused on lighthearted and silly content. The TikTok algorithm learns each user’s preferences and delivers that user similar videos the next time they log on. This makes the platform addictive and encourages users to spend more time on it.

TikTok builds on the popularity of now-defund platforms like Vine, which was focused on a similar short-video model. Like Vine, TikTok has been central at creating online influencers and micro-celebrities with many people using the service going from zero to millions of followers in a short time.

People who gain enough followers on TikTok can monetize their TikTok account by doing branded videos, getting tips, or linking to affiliate deals. TikTok also pays some of its creators a portion of advertising dollars out of its Creator Fund.

The TikTok Creators Fund started as a $200 million fund, but TikTok has plans to grow it to $1 billion. Users have to have 10,000 followers to be eligible for it. TikTok then pays creators between two and four cents per 1,000 views. That works out to $20 to $40 for every 1 million views.^{^[3]}

The fund is only available to creators in the US, the UK, Germany, France, Spain, and Italy at the moment. However, TikTok has plans to launch the fund in other countries in the future.

The platform has become a central influence on how music becomes popular.^{^[4]} Many artists try to get their new releases to become dance trends on the app, and record labels pay influencers to promote music. When this works, songs are shared by thousands or even millions of people recording themselves doing a dance.

TikTok is used primarily by Gen Z. In 2020, over 60% of TikTok users were from this demographic.^{^[5]} They love TikTok so much it was recently reported they would rather use TikTok to look something up than Google.^{^[6]}

TikTok’s influence is currently being felt across other social networks. For example, Instagram has famously introduced and prioritized Reels on their platform in order to better compete with TikTok.^{^[7]}

However, not everyone is happy with TikTok. The platform has faced some severe criticism over the last several years. For example, a number of articles were written about how TikTok videos about the Johnny Depp and Amber Heard trial trivialized the domestic violence case.^{^[8]}

Business Model of TikTok

Like most social networks, TikTok’s business model revolves primarily around engaging a large audience of active users and then monetizing that audience via advertising and other creative monetization strategies.

TikTok has been successful at giving its users an addictive online experience and steadily growing its user base. As of July 2022, TikTok had over 1 billion monetizable monthly active users on the site. While the app is available in over 150 countries, over 138 million active users are based in the US.^{^[9]} Countries like India and China also having large user bases.^{^[10]}

Only Facebook and Instagram beat TikTok in active users. However, TikTok has a younger demographic than those apps, which can sometimes translate into higher ad revenue. In the US, 32.5% of TikTok’s users are 10 to 19 years old and 29.5% of the app’s users are 20 to 29 years old.^{^[11]}

TikTok also has a high daily minutes per user average. TikTok users spend an average of 95 minutes per day on the platform.^{^[12]} They also open it an average of eight times per day.^{^[13]} All this makes TikTok an attractive platform for advertisers.

Many companies have their own TikTok accounts where they try to engage their customers and create content that goes viral themselves. Some brands also create partnerships with TikTok influencers in order to show off their products. Advertising on TikTok is therefore seen as part of a company’s overall social media strategy as their ads are integrated with TikTok content.

TikTok sells a few types of advertising and brand experiences that integrate seamlessly with TikTok’s creative content. Some of these incentivize users to create branded content themselves. TikTok offers the following kinds of branded experiences:

In-Feed Video Ads: Promoted videos often look very similar to normal TikTok videos. These ads get displayed on a user’s ‘For You’ page between normal videos.
Brand Takeover Ads: These ads are displayed when a user opens their TikTok app. They are seen by everyone who opens TikTok that day or your target audience.
Top-View Ads: These ads are similar to Brand Takeover ads but show up after a user has started using TikTok and are seen by a smaller number of users.
Branded Hashtags: Want people to do a challenge your company promotes? These ads sponsor a company’s hashtag challenge. Click on this ad takes the user to the challenge’s page where they can get instructions for how to complete the challenge. Every time a TikTok user does a branded challenge, the company is essentially getting free advertising from that creator.
Branded Effects: Brands can pay for augmented reality filters or stickers that users can use. The effects can be available for up to 10 days. They allow users to more deeply engage with a brand. Users who create videos using a branded effect are also creating promotional content for that brand.

These types of engagements help brands position themselves as cool and connect them more closely with their customers. The interactivity of TikTok’s branded experiences is a key part of TikTok’s business model.

While branded challenges are critical for the app’s monetization strategy, challenges in general are a core part of TikTok’s business model. Challenges are fun, participatory activities that anyone can do. They are meant to go viral. When one does, the challenge often spills over to other social networks and is sometimes even covered by legacy media sites.

This generates a significant amount of free awareness and advertising for the network and encourages more people to join the site.

Another aspect of TikTok’s business model that is crucial is how the company creates community among users. Users often feel like they have an intimate view into the lives of the creators they follow. That makes them more likely to return to the app. But it also encourages things like sending TikTok creators tips, something that is part of TikTok’s monetization strategy.

While other social networks like Twitter have tried to popularize tips, TikTok has been far more successful at doing so.

TikTok has a number of competitors. Facebook, Instagram, and Twitter are the app’s social media competitors but TikTok also competes with other video sites like YouTube and Twitch.

TikTok is a private company, so its financials aren’t public. But market research firms estimated that in 2021 the company made $4 billion in revenue and predict it will make $12 billion in revenue in 2022.^{^[14]} While TikTok undoubtedly has considerable hosting, staffing, and development expenses, the company still has room to monetize its active audience in new ways and grow its user base internationally.

How Does TikTok Make Money?

TikTok makes money in five different ways. These include advertising, in-app purchases, creator commissions, branded hashtag challenges, and branded effects.

TikTok is a private company, so how much the company makes from each of these revenue streams is not publicly known.

Advertising Fees

TikTok makes a significant portion of its revenue from advertising fees. The cost of the company’s advertising varies depending on the type of ad.

In-Feed Video ads, which show up in users’ video feeds, start at $10 per 1000 views and require a minimum spend of $500.^{^[15]} Brand Takeover ads, which pop up when the user opens the app, vary but can cost up to $2 million per day since it is seen by all their active users.^{^[16]}

Top View ads, which take over channels and pop up when people open the app, cost companies $50,000 for a day with 5 million impressions guaranteed.^{^[17]}

In-App Purchases

TikTok sells coins via in-app purchases. The cost of the coins range from $0.99 for 65 coins up to $249.99 for 16,500 coins. However, the costs and value of coins shift from time to time. Users can send in-app gifts for their favorite creators using these coins to show appreciation for their content. Users under 18 years old, can’t buy coins which means that coins only monetize TikTok’s older audience.

Users choose the type of gift to give a creator. Each gift is worth different amounts of coins. Some examples of gifts include things like Rainbow Puke for 100 coins or a 5,000 coin Drama Queen gift.

Once a creator receives a gift, it is then converted into diamonds on their profile. Diamonds can be used to measure the popularity of creators on TikTok. Once a creator has enough Diamonds, they can withdraw them for cash.

Creator Commissions

Given how successful influencers can be at getting their audience to buy a product, many social networks are trying to access those revenue streams. TikTok has a shop where it connects creators and brands in order to facilitate sales. It allows creators to promote brands or products in the app and takes a commission when those products are sold. Creators receive a percentage of sales for every product sold as well.

It is unclear how much TikTok makes in commission by selling products on its platform.

Branded Challenges

TikTok’s branded challenges are hashtag ads that brands can use to encourage TikTok users to create videos in response to a brand’s challenge. Branded challenges help brands generate organic reach on the platform by getting creators and influencers to join in on their advertising campaign. Branded challenges can cost up to $150,000 and last six to ten days.^{^[18]}

Branded Effect

TikTok sells branded effects to companies. These can be custom stickers, filter, or lenses. The branded effects last for up to 30 days and allow users to create content with that effect. TikTok also promotes the new branded effect to encourage users to try it. The cost for a branded effect is $45,000.^{^[19]}

TikTok Funding, Valuation & Revenue

TikTok is currently a private company and does not make its financials public. However, it has been estimated that the company made $4 billion in revenue in 2021. Market research companies predict TikTok will make around $12 billion in revenue in 2022.^{^[20]}

There were reports in July 2022 that TikTok’s parent company Byte dance was facing some difficulties raising money privately from investors. The company had a valuation of $460 billion in 2021 after hedge fund Tiger Global purchased shares in the company.^{^[21]} The company’s valuation seems to have dipped to $275 billion or $250 billion based on reports.^{^[22]}

However, it’s hard to say if that reflects changes in the company’s fundamentals or the general skittishness of venture capital investors in 2022 since many are anticipating a financial downturn.

TikTok has raised a considerable amount of funding from some very large venture capitalist firms. That includes a 2020 round of funding that was led by Sequoia Capital and KKR and raised $2 billion.^{^[23]}

The company seems to be steadily increasing its revenue by introducing new monetization strategies and growing its active monthly users. The app went from making just $63 million in 2018 to $4 billion in 2021.^{^[24]} If the company can continue growing its revenue at this rate, it is on track to being an extremely profitable company.

Year	Estimated Revenue
2018	$63 million
2019	$350 million
2020	$2.6 billion
2021	$4 billion

Is TikTok Profitable?

TikTok is likely not currently profitable. While the company does not release its financials, it has been estimated the social network generated $4 billion in 2021 and is expected to generate $12 billion in 2022. However, the app has significant expenses as it continues to grow.

Given that the company is continuing to raise money, it appears like the startup is prioritizing growth over maximizing its profitability. However, given TikTok’s success at attracting, retaining, and monetizing its users, the company is likely on its way to being extremely profitable.

Conclusion

The idea behind TikTok was inspired by the world of social media. TikTok is a very sought after mobile app that inspires people to share short videos and interact with other people while doing so.

Its popularity has spread like fire in many social circles, and since it is free, it has become the choice of many. The company has set itself up well for growth and monetization by capitalizing on their target audience with short looping videos that encourage user interaction with branded content, as well as integrating nontraditional (but still valid) revenue sources

Like many other apps, TikTok makes money by selling ads. But the app differs in that it also has a number of other monetization methods. This variety in revenue streams means that TikTok can stay afloat even if one type of revenue stream fails.

The company has set itself up well for growth and monetization by capitalizing on their target audience with short looping videos that encourage user interaction with branded content, as well as integrating nontraditional (but still valid) revenue sources

The biggest problem that TikTok will have to deal with going forward is how to grow in a responsible way and not have their content become regulated by governments and social media sites while still keeping the user experience positive. We don’t know what the future holds for this relatively new platform, but it should be an interesting ride.

To conclude, we hope this article has been educational and informative. We have presented an in-depth look at the business model of TikTok, with a particular focus on the app’s history and how it makes money.

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Email Marketing Market Statistics

1. In 2022, global e-mail marketing revenue is expected to reach $9.62 billion.

2. There are 4.258 billion email users worldwide in 2022.

3. The ROI on email marketing in the eCommerce industry is $45 per $1 spent.

4. Email marketing campaigns account for 9% of the total traffic on eCommerce websites.

General eCommerce Email Marketing Statistics

5. 44% of businesses use email marketing as a digital marketing strategy.

6. eCommerce emails have one of the highest deliverability rates of 96%.

7. The email unsubscribe churn for eCommerce businesses is 338 per 100,000 users.

8. 36% of retailers invest more than 11% of their digital marketing budget into email marketing.

9. 83.7% of the top 1,000 online retailers use email to connect with their shoppers.

10. More than half, or 56.91% of the top 1,000 online retailers, invest between 0.1% and 20% of their marketing budget in email marketing.

11. 34.96% of the top 1,000 online retailers agree that email marketing gives them the best return on investment.

12. Email is the preferred pre-purchase method of contact for 57% of consumers.

13. 75% of consumers say they like to receive emails on discounts and offers.

14. The average number of monthly email marketing campaigns in eCommerce businesses is 11.

eCommerce Email Marketing Success Rate Statistics

15. The average open rate of eCommerce marketing emails is 15.68%.

16. eCommerce marketing emails get an average click rate of 2.01%.

17. Only 0.19% of eCommerce marketing emails get hard bounced.

18. Cart abandonment emails boost sales by 4.43% across all eCommerce sectors.

19. The landing page conversion rate from email marketing for retail businesses is 2.31%.

20. Welcome messages have the highest conversion rate of 51.94% of all automated emails in eCommerce.

21. The best email marketing campaigns in eCommerce have an open rate of 36.92%.

Top 100 eCommerce Sites Email Marketing Statistics

22. 87% of the top 100 eCommerce sites send welcome emails.

23. Only 50% of the top 100 eCommerce businesses send cart abandonment emails.

24. 57% of the top 100 eCommerce companies send email marketing blasts to newly registered users.

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General SEO Spending Statistics

1. On average, 8.5% of the online marketing budget is allocated to SEO.

2. In 2022, U.S. companies are expected to spend $71.32 billion on search engine optimization (SEO).

3. The average American small business spends $497.16 per month on SEO services.

4. 74% of companies invest in SEO as a way to improve the performance of their digital marketing activities.

5. 82.9% of the companies that invest in SEO are from the B2B services sector.

6. 88.9% of the transportation and consumer services companies invest money in SEO services.

7. 49% of small businesses already invest in SEO services.

8. The majority (70%) of small businesses use an in-house team to execute their SEO strategy.

9. 32.35% of businesses of all sizes say they don’t have a team dedicated to digital marketing.

10. With 42.70% of companies outsourcing it, SEO is one of the most outsourced digital marketing activities.

11. 35.29% of businesses plan to increase their SEO budgets for 2022.

SEO Services Market Size Statistics

12. The global SEO services market was valued at $46.6 billion in 2020.

13. With a portion of 32.9%, the Asia Pacific region has the largest share of the SEO service market.

14. SEO agencies account for 81.1% of the global SEO services market.

15. The professional services sector is the biggest end user of SEO services by industry, with a 42.4% share of the market.

16. The combined share of the top ten players in the SEO services market is only 0.44%.

17. The SEO services market accounts for 11% of the broader web content, search portals, and social media market.

18. Global SEO agencies are expected to gain $45.7 billion of global annual sales by 2025.

SEO Pricing Statistics

19. 36.78% of SEO services charge per hour.

20. More than half (53.45%) of SEO agencies charge over $100 per hour.

21. SEO services with experience of two years or less charge the lowest fee, with an average of $79.37 per hour.

22. Local SEO services are 23.17% less expensive than SEO for worldwide markets.

23. Almost three-fourths (74.71%) of SEO services charge a monthly fee.

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24. 59.2% of IT companies define the impact of SEO as very important to their business performance.

25. Just above two-thirds (67%) of IT companies employ SEO managers.

26. Of those IT companies that hire SEO managers, 37.9% only employ one in-house SEO manager.

27. 78.6% of IT companies believe that SEO can improve lead generation.

28. 33% of IT companies are willing to spend between $100 and $300 per month on SEO services.

29. The majority (62.1%) of IT companies believe investing in SEO should be done indefinitely.

30. 58.3% of IT companies get more than 50% of their traffic through organic searches.

SEO Spending at Healthcare Companies Statistics

31. 45% of healthcare organizations invest at least 41% of their marketing budgets into digital marketing.

32. 65% of healthcare institutions already have an SEO strategy in place.

33. 35% of healthcare companies do their SEO activities in-house.

34. 31% of healthcare organizations say they are looking to increase their investments in SEO.

35. 17% of healthcare organizations say that SEO is the most effective marketing strategy for attracting new patients.

36. SEO is the top marketing initiative for 59% of healthcare organizations in 2022.

SEO Spending in Other Industries

37. 61% of banks say they plan on increasing their SEO budgets for 2022.