The Space Center, Beyoncé, and a delicious culinary scene might be the first things that pop into your mind when it comes to Houston, Texas. But did you know Houston is brimming with some seriously cool clothing brands?

Put aside any preconceived notions you may have about Houston’s fashion scene. This culturally rich metropolis is the fourth most populous city in the US, right behind New York City, LA, and Chicago. That means there’s plenty of opportunity for designers and brands to let their creativity flourish.

Whether you’re planning a visit to Houston, want to show off some city pride, or looking to update your closet, check out 20 of the best Houston clothing brands.

Accel Lifestyle

Accel Lifestyle started with a stinky shirt. Founder Megan Eddings began to wonder why certain “moisture-wicking” fabrics retained body odor. So, Accel Lifestyle’s “no stink” apparel was born.

Accel Lifestyle produces athleticwear with its unique Prema® Fabric technology. Prema® is antibacterial and truly odor-free, making it easy to stay fresh while working out. In addition, Accel’s fabric and clothing are ethically made in the US.

On top of being comfortable, Accel Lifestyle’s clothing is sleek. You can look better than ever while working out with Accel’s black-and-white color palette, minimalist graphics, and modern athletic cuts. Fan favorites include its toning crop tank and Stars, Stripes, and Stance tee.

Chloe Dao

If you’re a fan of reality TV, you may already know Chloe Dao. Chloe won the second season of Project Runway and now runs two boutiques in Houston under her self-named label.

Chloe Dao’s style is classic, chic, and put-together. The brand features bold, monochromatic looks that work across seasons and ages. From its expertly tailored trousers to its floral sundresses, the brand makes it easy to build a versatile, unique wardrobe.

The brand crafts gorgeous formalwear in addition to its professional separates. Chloe Dao’s gowns are famous for their elegance and timelessness. On top of that, you’re guaranteed to feel good while wearing one. Chloe Dao’s silhouettes are feminine without being too revealing, allowing for freedom of movement, comfort, and confidence.

DIOS Brand

DIOS, which stands for “Did It Ourselves,” is one of Houston’s buzziest streetwear brands. Founded by Jorgey Casanova and rapper LE$, DIOS Brand celebrates underground hip-hop culture and independent art.

DIOS’ streetwear stands out by design. Its classic Gothic logo, bright colors, and limited production make DIOS pieces highly coveted by fans. In addition, many of its designs celebrate Houston car culture and city pride, such as its Diamonds & Wood and Shinnin’ Mercedes tees.

The popularity of DIOS exploded quickly, and the brand opened a brick-and-mortar store within months of its online launch. The store remains incredibly popular. A line out the door is standard. So if you’re ever in Houston, be sure to drop by DIOS Brand’s Main Street storefront.

CHARworkroom

CHARworkroom debuted during New York Fashion Week in 2016, but the Houston-based brand didn’t explode until much later. A Facebook ad in 2021 featured its now-iconic silver High-Cut Cheeky Short. After that, CHAR went viral.

Designer Tacharra Perry creates fun, original womenswear that is simultaneously futuristic and retro. Shades of silver, neon, and velvet bring a Y2K vibe to its feminine ruffled shorts and comfy cropped pullovers. In addition, its barely-there tops are beloved among Instagram It-girls and club-goers alike.

CHAR crafts other designs that social media can’t get enough of. Its bodycon dresses feature sexy cut-outs and bold fabrics that look great on and off camera. The brand is still run and operated by Tacharra, so collection releases are limited but well worth the wait.

BIDA

Designer Bianca Dabney started BIDA in 2018 to combine her love of style and comfort. The Houston-based brand features elevated basics, luxurious dresses, and plenty of accessories that make getting ready a piece of cake.

BIDA is reimagining simplicity with its neutral, refined designs. Each piece is simultaneously comfy, sexy, and modern. In addition, BIDA reimagines streetwear and formalwear classics, like its Art Deco-inspired mini dress or ribbed, flared leggings.

BIDA’s luxe clothing stands out from the rest because of its innovative elements. For example, its slashed black tank features artfully placed cut-outs across the front, leaving plenty to the imagination while capturing a sensual edge. In addition, its larger-than-life buckle skirt balances the fine line between designer luxury and everyday wear.

Cotidié

Cotidié takes athleisure to the next level by creating everyday womenswear with comfy technical fabrics. The thing is, Cotidié’s pieces are professional and polished enough for the office!

Houston native Kristina Haag founded Cotidié. Kristina was inspired to create her brand when she couldn’t find attractive professional clothing that held up to the heat and humidity of Houston’s weather. As a result, Cotidié’s pieces use stretchy, breathable fabrics like StellaForm, SolaSmooth, and LunAir.

Cotidié’s designs are modern, chic, and refined. You can get everything from button-up collared shirts to belted blazers, pencil skirts to pocket dresses. At first glance, you can’t even tell Cotidié’s clothing is made with performance fabric! Professional wear doesn’t get better than this.

MAITETXU

Designer Maite Candina left her corporate job to start MAITETXU, and she hasn’t looked back. Her slow-fashion brand creates unique pieces for women who want to stand out and make a statement.

MAITETXU crafts relaxed wardrobe staples that have a slight boho vibe. Its kimonos, professional-looking tank tops, and gorgeous wrap skirts are all reinventions of timeless pieces that will last in your closet forever.

All of MAITETXU’s pieces are created locally in Houston in small batches. The brand strives to reduce its environmental impact, so it only makes pieces to order with high-quality fabrics built to last. In addition, you can have custom MAITETXU pieces made upon request.

Savage Hearted Clothing

Founded in 2015, Savage Hearted Clothing is about nurturing culture and diverting from mainstream fashion trends. Its cutting-edge streetwear is colorful and celebrates all things Houston.

Savage Hearted Clothing’s designs break the mold commonly found in streetwear. For example, its shorts feature all-around designs like a full-color screenprint of the Houston skyline. In addition, its recent product release features hand-stitched patches that draw inspiration from graffiti art and pop culture.

Savage Hearted Clothing believes you can infuse art into your everyday life through fashion and home goods. The brand features unique lifestyle products like canvas prints, shower curtains, and punch needle rugs. Also, don’t forget to top off your look with an embroidered snapback hat.

Of Myth and Muse

Established in 2017, Of Myth and Muse is a slow fashion collaboration between friends Emelia Natalicchio and Kendall Hanna. The Houston clothing brand creates timeless, seasonless wardrobe staples for the minimalist inside all of us.

Of Myth and Muse captures a boho-desert vibe with its designs. From flowy crop tops to sunset orange jumpsuits, the brand has everything you need for a weekend at Coachella or a day out in the sun. In addition, its silhouettes and cuts are loose, comfortable, and relaxed.

Every Of Myth and Muse piece works across seasons. The brand emphasizes the importance of slow fashion, mindfulness, and simplicity. If you want to experience the Of Myth and Muse vibe in real life, Emelia and Kendall have a brick-and-mortar studio in east downtown Houston.

Pinto Ranch

Vaqueros and cowboys are an integral part of Texas history, and Pinto Ranch celebrates that with its classic, traditionally made Western wear. Pinto Ranch originally began in the 1930s as a fully-operational ranch. Today it offers some of the highest quality Western apparel and leatherwork in Texas.

Pinto Ranch features apparel that captures the freedom of the West. Fringe skirts, sturdy jeans, and Western button-ups are brand staples. The brand also carries exclusive handmade cowboy boots that are unmatched in craftsmanship. In addition, Pinto Ranch has plenty of other brands that fit the cowboy and cowgirl aesthetic.

Pinto Ranch remains true to its roots by operating three retail spaces in Houston and Dallas. Its newest location, opened in 2015, is in the Bush Intercontinental Airport, making it easier for everyone to get a taste of the Southwest.

ENGOMICHU

ENGOMICHU was founded in 2016 by designer Luis Astengo. The brand is an homage to Luis’ Peruvian heritage and love of Houstonian culture. As a result, ENGOMICHU crafts beautiful, sleek ready-to-wear pieces.

ENGOMICHU features boho-inspired dresses, tops, and bottoms that are relaxed, feminine, and chic. Its silhouettes are tailored yet loose, allowing for ultimate comfort without looking sloppy.

The brand uses natural fabrics in its designs, focusing on organic linen. In addition, its color palette is natural, light, and subtle. Shades of rose, beige, and green let the garments speak for themselves.

Haute Baby

If you want unique, adorable outfits for your little one, look no further than Haute Baby. The children’s clothing brand has been handcrafting its pieces in its Houston studio for over 20 years.

Haute Baby makes clothing for infants, toddlers, and little kids who love everything frilly, girly, and cute. Of course, it also makes some boy’s clothes, but adorable dresses are its specialty. For example, its poofy floral dresses and lace-edged frocks are fit for a princess.

Haute Baby’s clothing is handmade and a bit on the pricier side. However, its pieces are great for special occasions like holidays, birthdays, and photoshoots. The brand also has accessories, matching sets, blankets, and much more to spoil your little one.

J.O.A.N. Atelier

Designer Vicky Adegbola started J.O.A.N. Atelier as a creative outlet to make eccentric, bold designs she couldn’t find anywhere else. J.O.A.N. is an acronym for “jaunty, optimistic, audacious, and natural,” and the independent brand is absolutely embodying that slogan.

J.O.A.N. Atelier features a wide range of womenswear for the modern woman. You can find everything from embroidered tracksuits to bodycon mesh dresses. Its designs are bold, classy, and refined but with a modern twist. For example, the billowing sleeves of its Amina Top are anything but understated.

Vicky wants to empower Black women in her community through her small business to feel confident, supported, and prioritized. The brand’s powerful, feminine designs play into that mission perfectly.

Cuclie

Cuclie creates luxury baby clothes made from 100% Pima cotton. Megan Anderson and her husband launched the children’s clothing brand in 2014 after falling in love with the quality and feel of Pima.

Cuclie’s designs are a nice break from the often loud designs found on other baby clothes. Its classic onesies and rompers come in light colors like white, pink, and baby blue. In addition, its themed collections feature hand-embroidered designs that are delicate and sweet, just like your little one.

The brand ethically makes its clothing in Peru, where Pima cotton is a native crop. As a result, Cuclie’s baby clothes are simple, sweet, and luxurious. Its fabric is silky soft to the touch and won’t irritate your baby’s skin, no matter how sensitive.

Luisa Nadarajah

Designer Luisa Nadarajah launched her self-named brand after discovering a passion for making wearable art. Through her brand, Luisa and her team create bespoke avant-garde pieces for adventurous fashionistas.

Luisa Nadarajah’s designs are diverse, eclectic, and versatile. The brand explores freedom in design, pulling inspiration from the upcycled materials available in the studio. For example, you can find simple ruffle dresses alongside alpaca hair vests and hand-embroidered floral trench coats.

Luisa Nadarajah’s designs are ethically made and embody a slow fashion mindset. Each piece is handmade and hand-embroidered in its Houston studio. Most fabrics are deadstock and upcycled, and the brand sources new materials from fair trade factories.

Slumped Boyz

Slumped Boyz, founded in 2015, is taking Houston streetwear to the next level. The brand creates limited edition tees, sweats, and hoodies that infuse humor, social commentary, and classic streetwear aesthetics into unique designs.

Slumped Boyz designs call back to classic motifs like airbrush lettering, lowrider culture, and early 2000s street culture. For example, one of the brand’s latest collections features a barbed wire and skull design trailing up the sides of its nylon tracksuits. In addition, many of its graphics feature graffiti art, camo, and so much more.

Fans go wild over the brand’s limited edition product drops, often selling out quickly. In addition to its products, Slumped Boyz also gives back to the Houston community. The brand participates in local events like toy drives, and many of its designs comment on socio-political issues in Houston and the US at large.

Emerson Rose

Emerson Rose is a trendy womenswear brand with three retail locations throughout Houston. It’s beloved for its cute mid-range designs that capture a feminine, modern feel.

At Emerson Rose, you can find almost anything you need to spice up your wardrobe. The brand carries updated basics alongside more dressed-up pieces like sequined dresses and velvet corset tops. In addition, there are plenty of comfy pullovers, pajamas, and matching sets.

If you think Emerson Rose has forgotten its Texas roots, have no fear. The brand features plenty of cute athleisure pieces that show off Texan pride. Acid-wash pullovers and tees feature bold catchphrases like “Cowgirls don’t cry” and “Everyone thinks they’re a cowboy these days.” If you know, you know.

Pomp and Circumstance

Houston native Marie Earthman began Pomp and Circumstance in 2007 with a small jewelry line. From there, Marie’s business grew. Today, the brand features a full line of fun, flirty womenswear.

A mom herself, Marie knows how hectic it can be trying to get everyone ready in the morning while still looking good. Pomp and Circumstance solves that problem with its colorful, versatile pieces that are easy to mix and match. For example, the brand features floral tops that are comfortable but modern, with tailored fits and ruffled sleeves.

In addition, its dresses, jeans, and tops are a perfect balance between casual and professional. Each Pomp and Circumstance piece can easily be dressed up for a night out with friends or dressed down for an after-school carpool.

75th & Canal Co

75th & Canal Co is a Houston streetwear brand that has been quietly gaining prominence since its founding in 2014. Launched by Victor Bernal, 75th & Canal Co is an homage to Houston’s Eastside.

75th & Canal Co brings a vintage feel to Houston streetwear culture. Its tees and sweats feature colorful, cartoonish designs that bring to mind hot summer days spent on the streets with friends. Its retro typography also incorporates a softness that isn’t often seen in streetwear fashion.

The brand also features limited edition Nike drops with its hand-embroidered “still holdin’” slogan. If you’re lucky enough to snag one of these limited-release collections, the brand usually includes a hand-dyed retro tee to match.

Paid in Texas

If you’re a diehard lover of H-Town, Paid in Texas is the brand for you. The online t-shirt company produces edgy, in-your-face graphics on simple, everyday tees, hoodies, and beanies.

Paid in Texas offers an eclectic variety of designs that range from funny to classic. For example, you can get a simple flannel button-up or a bold Ridin’ Dirty tee featuring a vintage Firebird. Its most popular products feature Screwston, a nickname for Houston, boldly printed across the front.

In addition, Paid in Texas features designs with pop culture references, like Seinfeld, Supreme, and Burger King. All in all, you’re bound to find something to fit your mood when you peruse Paid in Texas’ online store.

Founded in 1977, American Eagle has been a favorite brand among young shoppers since the early 2000s. The casual clothing retailer is a staple in almost any mall in America, and for a good reason.

Its relaxed styles, quality denim, and affordable prices make American Eagle an accessible store for young shoppers that crave a clean-cut boho vibe.

However, most shoppers like to shake things up from time to time. So if you’re looking for some new pieces to compliment your American Eagle basics or craving more adventurous looks in the vein of the brand’s all-American aesthetic, you’ve come to the right place.

We’ve rounded up the best stores similar in style, price point, and vibe to American Eagle. So, get your wallets ready! Here are 30 stores like American Eagle to add to your shopping rotation.

Lucky Brand

If you love American Eagle’s affordable denim, try out Lucky Brand. The California brand is famous for its expertly constructed denim jeans and premium boho apparel. Lucky Brand is an excellent option if you love American Eagle but want something a bit more luxurious.

Lucky Brand, founded in 1990, serves up quality vintage-inspired jeans for men and women. Its distressed denim, modern cuts, and variety of washes make it a timeless fashion favorite. Lucky Brand’s denim is pricier than American Eagle’s jeans, but the quality is unmatched.

In addition to denim, Lucky Brand offers vintage and boho looks that run in the same vein as American Eagle. There are plenty of comfy graphic tees, lace-trimmed blouses, and flowy dresses in soft, earthy colors. A piece from Lucky Brand seamlessly fits into any American Eagle lover’s closet.

Abercrombie & Fitch

Abercrombie & Fitch is another mall stalwart that many of us associate with the early 2000s and cologne-infused frat boys. However, its current CEO gave the whole brand an overhaul. As a result, Abercrombie & Fitch is back and better than ever.

Abercrombie & Fitch’s revamped style matches perfectly with American Eagle’s vibe. It’s relaxed and casual but still captures the vintage preppiness of Abercrombie’s years past. For example, its men’s polo sweater gives private school vibes without looking too stuffy.

The brand has a ton of other understated yet trendy styles. For example, its t-shirt bodysuits, vegan leather pants, and monochromatic maxi skirts offer shoppers the same effortless cool of American Eagle with more “city chic” vibes than edgy “beach bum” looks.

Forever 21

We’ve all heard of Forever 21, right? This fast fashion retailer lives at pretty much any mall alongside American Eagle. Despite some bumps in the road a few years ago, Forever 21 is making a comeback and is a great store to shop at if you love American Eagle.

Forever 21 is so appealing because it offers such a massive range of styles. You can find the casual, comfy styles of American Eagle alongside more daring, trendy cuts. So, it’s a great option if you want to add some variety to your wardrobe without totally abandoning your favorite pullovers and tanks.

Another plus is that Forever 21 is more affordable than American Eagle. The store is always hosting sales in-store and online, making it easy to stock up on neutral basics, relaxed zip-up hoodies, and other fashion staples you would otherwise buy at American Eagle.

Madewell

Madewell is like American Eagle but all grown up. The brand, owned by J.Crew, is extremely popular for its casual but cute women’s clothing and premium denim. Madewell is excellent for American Eagle shoppers looking to level up their wardrobe staples.

Like American Eagle, Madewell is known for its denim collection. Shoppers love Madewell’s denim for its superb construction, comfortable tailoring, and timeless appeal. While quite pricey, its jeans are a worthy investment that will last for years.

In addition, Madwell’s tops, matching sets, dresses, and more offer shoppers fashion-forward options without being too trendy. Its plaid outerwear, cozy knits, and 90s-inspired neutral tops are all more refined, mature versions of American Eagle’s fun-loving separates.

PacSun

PacSun features styles similar to American Eagle but with an edgier skater vibe. The brand began in the 1980s in Seal Beach, California. Its relaxed styles perfectly capture those beach vibes to this day.

Like American Eagle, PacSun features a wide selection of casual denim and timeless basics. For example, its 90s-inspired ribbed tanks and patchwork jeans are quintessential California cool, and its cropped tops and cargo pants are perfect for a day at the beach or the skate park.

In addition to its own branded apparel, PacSun carries looks from other trendy brands like Brandy Melville, Free People, and Converse. This variety gives shoppers more options when shopping in-person or online.

ASOS

If you love American Eagle but want more options, look no further than ASOS. The online retailer carries everything under the sun, from formalwear to casual loungewear. You can spend literal hours browsing the online store for pieces that work perfectly with your American Eagle favorites.

ASOS may be more well-known for its edgy streetwear and club-ready looks, but the brand also offers boho-inspired pieces. For example, quilted jackets, faux shearling outerwear, and flowy floral dresses perfectly combine boho-chic with trendy grunge.

ASOS also features plenty of menswear similar to American Eagle’s offerings. There are endless options for polos, graphic tees, and casual flannels at reasonable prices. In addition, ASOS is always running a sale, so you’re bound to find a good deal!

Wildfox

Wildfox features fun, everyday basics for American Eagle shoppers who love a girly vibe. The Los Angeles brand, launched in 2008, features effortless yet edgy loungewear and separates with a subtle Western influence.

At Wildfox, you can get high-quality graphic sweatshirts, joggers, and knits. Like American Eagle, many of the brand’s graphics are retro-inspired, such as its distressed “Sweeter Than Honey” pullover or a navy blue sweatshirt with a cute pussy bow screen printed on the front.

There are also plenty of cute essentials, like fitted henley tees and relaxed matching sweatsuits. In addition, Wildfox features a few stand-out pieces to add some flair to your wardrobe. For example, its Flapper Roadtrip Sweatshirt features a subtle silver fringe reminiscent of cowboy glam.

Brandy Melville

Brandy Melville crafts casual cool-girl clothing that captures the same vintage aesthetic as American Eagle. The retailer’s neutral basics, vintage-inspired bottoms, and grunge-adjacent tops are must-haves for anyone following the 90s and Y2K fashion trends.

At Brandy Melville, you can get affordable, unique basics like striped sweaters, baggy cargo pants, and simple cardigans that look straight out of a fashion magazine. Its pieces are more curated and exclusive than American Eagle, but the price point is the same, if not cheaper.

One drawback of Brandy Melville is its lack of sizing options. The brand follows a “one size fits all” model, which basically means it only carries small and medium sizes. While most of Brandy Melville’s clothing is loose and stretchy, American Eagle is better if you want something more size-inclusive.

Nobody’s Child

Nobody’s Child, launched in 2015, is a London-based retailer serving free-spirited boho womenswear. Its sustainable pieces capture the carefree vibe of American Eagle and take it to the next level.

The brand’s selection of comfy, classy dresses makes it hard to choose just one! From fluttery midi dresses to floral maxis, Nobody’s Child has many adorable cuts and silhouettes. Its designs are refined, feminine, and classic, making them popular, heavy-rotation items in any wardrobe.

In addition, Nobody’s Child features gorgeous basics that use organic and natural fabrics. For example, you can’t go wrong with a recycled polyester turtleneck or Lenzing Ecovero square-neck top. Lastly, Nobody’s Child carries a line of sustainable denim, an excellent alternative for the American Eagle fan who wants to be more eco-friendly.

J.Crew

Like its sister brand Madewell, J.Crew offers plenty of styles and cuts that fit American Eagle’s aesthetic. The upscale retailer crafts classics with a modern twist, and its pieces are easy to mix and match with favorites already in your closet.

J.Crew’s designs are more mature and refined than most American Eagle pieces. However, J.Crew still captures that all-American, wholesome look that so many American Eagle fans know and love. For example, its feminine button-up shirts and cashmere sweaters are timeless and classy.

In addition to its cozy knits and dressed-up tops, J.Crew features a line of refined swimwear and intimates reminiscent of American Eagle’s in-house brand Aerie. Aerie and J.Crew carry timeless two-piece bikinis and comfy loungewear that are always cute and classy.

UNIQLO

Japanese retailer UNIQLO is a fashion favorite with universal appeal. It opened its first store in 1984 and is popular for its affordable, high-quality basics and gender-neutral clothing. It’s an excellent brand if you love American Eagle’s accessibility but want something more polished and streamlined.

You can get any type of wardrobe essential in almost any color at UNIQLO. From women’s cropped henleys to men’s zip-up fleece jackets, UNIQLO serves modern basics that mix and match seamlessly with other pieces. In addition, the brand is known for its minimalist design, making it universally appealing no matter your style.

UNIQLO loves subtle patterns like floral or plaid on its dresses and skirts. In addition, you can easily find minimalist pieces with a slight boho influence, such as its flannel tiered mini dress. Lastly, UNIQLO’s prices are a major steal, so you can stock up on basics without breaking the bank.

Everlane

Everlane is a sustainable online retailer focusing on denim and ethically made basics. The startup brand led the recent surge in popularity of minimalist fashion and elevated essentials. So if you love American Eagle’s line of classic button-ups and neutrals, check out Everlane.

Everlane stands out for its sustainable, high-quality denim jeans. Each pair is ethically made, uses organic cotton, and produces significantly less water waste than traditional denim products. There’s also a wide range of modern, streamlined tops like button-ups, flannels, and knits with a polished, professional edge.

Admittedly, Everlane isn’t cheap. However, the brand prides itself on being the opposite of fast fashion by partnering with ethical factories and using sustainable fabrics. So if you love American Eagle’s dressed-up basics but want something built to last, Everlane is the store for you.

Levi’s

There’s no denying that American Eagle is beloved for its denim. However, look no further than Levi’s if you want more variety in the jeans department. This iconic brand has produced some of the best denim jeans in the business since the late 1800s.

Obviously, Levi’s knows a thing or two about denim. To this day, its leather label, iconic pocket embroidery, and classic cuts remain a symbol of effortless cool, carefree style. The famous brand offers various cuts and washes, from distressed wide-leg jeans to skinny jeans.

In addition to Levi’s line of denim for all shapes and sizes, the brand offers accessories and apparel. Its denim jackets, classic tees, and understated silhouettes perfectly complement American Eagle’s relaxed style.

Fisher + Baker

Fisher + Baker’s refined, understated menswear is an elevated addition to American Eagle’s casual basics. Fisher + Baker is for you if you want more clothing with a comfortable fit, modern style, and an effortlessly relaxed look.

Fisher + Baker’s designs strike a perfect balance of fashion and function. Its menswear is timeless and seasonless, making it easy to build a go-to wardrobe that will last for ages. For example, its polos and button-ups are modern takes on the classic staples, much like American Eagle’s offerings.

Fisher + Baker is at a higher price point than American Eagle, especially regarding its outerwear. However, you get what you pay for. Its expert tailoring and slim silhouettes make the brand’s pieces a worthwhile investment.

Gap

There’s no clothing brand more classic than Gap. Founded in 1969, the American retailer offers similar styles and cuts to American Eagle. However, Gap’s superb tailoring and high-quality materials give this mall staple a high-end edge over the competition.

Like American Eagle, Gap offers a selection of dressed-up basics like patterned button-up shirts and relaxed dresses. Some pieces have a slight boho edge, such as the puff sleeve denim minidress or soft green boyfriend shirt featuring a lovely eyelet fabric.

In addition to men’s and women’s clothing, Gap also produces collections for kids and babies. There’s everything from sweet infant onesies to wholesome graphic tees. So, you can equip your whole family with a relaxed, carefree style!

Unionbay

Established in 1981, Unionbay creates men’s and women’s apparel that is very similar to American Eagle. The Seattle-based brand captures the grunge aesthetic that the city is famous for and makes the style accessible to shoppers everywhere.

Unionbay creates designs that are relaxed, cool, and totally comfortable. The brand aims to instill confidence through its versatile everyday streetwear. For example, its classic cargo pants and grunge-inspired flannels are easy to wear and go with almost anything.

In addition to its cornerstone flannels, Unionbay carries pullovers, button-ups, and graphic tees. The brand is also highly affordable and accessible. Shoppers can find Unionbay apparel at retailers such as Kohl’s, Amazon, and Tillys.

Hollister

If you grew up going to the mall in the early 2000s, you probably have vivid memories of walking into Hollister’s dimly lit, strongly scented storefront. Well, Hollister is still alive and well today, and it is another store that easily fits the American Eagle vibe.

Like American Eagle, Hollister is well known for its mid-range denim collection. If you love how American Eagle jeans fit but want variety, Hollister has everything from beachy ripped jeans to dark wash bootcut styles. With so many washes and styles, you’ll find a new favorite in no time.

Hollister also leans into the relaxed beachy vibe that fans of American Eagle know and love. Neutral basics, cute graphic tees, and comfy athleisure wear are staples of the brand and must-haves for any shopper that loves a carefree, effortless look. In addition, Hollister still offers classics such as its branded polos and lace-trim tanks so you can relive the best Y2K fashion.

Old Navy

Old Navy is a Gap, Inc. division that targets younger shoppers, many of whom know and love American Eagle’s style. Old Navy’s aesthetic is way more youthful and fun than its Gap and Banana Republic counterparts, so it matches American Eagle.

Old Navy features men’s and women’s styles that are simple, fresh, and wholesome. If you love the tried-and-true flannel shirts from American Eagle, you can find plenty of different styles and color combos when shopping at Old Navy. There are also plenty of cute graphic tees, simple intimates, and classic outerwear looks.

The biggest plus of Old Navy is its affordability. The brand offers stylish and trendy cuts for as low as $10! In addition, Old Navy is almost always running an epic clearance sale or discount of some kind, so it’s easy to update your look while staying on budget.

Aéropostale

Aéropostale is another “mall brand” that offers trendy, comfy clothing that is easily recognizable. Launched in 1987 by Macy & Co, the brand is known for its wholesome, all-American designs and relatively affordable prices.

Aéropostale features casual, easy-to-wear apparel for men and women that match the vibes of American Eagle. Its branded graphic tees, boho dresses, and flannels are wardrobe classics that capture an easy-going, free-spirited lifestyle.

Aéropostale also has quality denim at affordable prices. The brand’s line of jeans is extensive, with options to shop by styles such as “90s Baggy” or “Mom Jeans.” In addition, you can take Aéropostale’s fun Denim Quiz to find out which cut and wash best fits your style.

Cotton On

Cotton On is an affordable retailer that offers styles similar to American Eagle but with a bit more edge. The Australian brand is now a worldwide presence, offering curated trendy basics and separates for men and women.

Cotton On’s designs are casual and on-trend. For example, its extensive graphic tees feature vintage imagery and 90s pop culture references. In addition, Cotton On’s knits and dresses feature bold patterns, grunge-inspired silhouettes, and gorgeous color options.

Cotton On is an excellent store to check out if you have a casual style but want to add more trendy stand-out pieces to your outfit location. Its price points are similar to American Eagle, and its online store hosts plenty of sales year-round.

Bershka

Bershka is Europe’s version of the type of “mall brands” we associate with American Eagle in the US. The Spanish Inditex group owns the brand, the same company that runs Zara and Pull&Bear.

Bershka has everything you need to build a comfy, casual wardrobe. It carries trend-focused basics and statement pieces. Because of its wide selection, you’ll find something similar to American Eagle’s aesthetic.

For example, Bershka features affordable basics like long-sleeved tees, camis, and legging in neutral colors. In addition, its men’s sweats are comfy without looking sloppy. Bershka is a great option if you want a good deal on trend-centered, minimalist pieces.

Bonobos

Bonobos serves professional looks for men who have a relaxed, laid-back style. In addition, the brand is known for its high-quality garment construction and superb tailoring. Therefore, it’s a nice brand for men who want to add professional pizzazz to their closets.

Bonobos supplies all the basics needed for a put-together, effortlessly professional wardrobe. Shoppers can’t go wrong with the classic Oxford shirt or a lightweight flannel. Unlike American Eagle’s menswear, Bonobos focuses on subtler colors and refined plaid patterns.

In addition to its shirts, Bonobos offers chinos, dress pants, and jeans that combine classic cuts with modern silhouettes and tailoring. The brand emphasizes comfort and fit with its products, so various sizes are available.

Banana Republic

Banana Republic is owned by Gap, Inc and is an excellent option for more mature American Eagle shoppers. Its apparel focuses on traditional classics with a twist. Banana Republic’s quality materials and refined styles make it a brand to add if you want luxury pieces in your wardrobe.

Like American Eagle, Banana Republic crafts cozy knits, quality denim, and simple button-up shirts for men and women. Banana Republic stands out because of its nod to luxury fashion. Items that appear simple at first glance have elegant touches. For example, its mock neck sweaters have unique bell sleeves, and its wrap dresses use quality fabrics like suede and Ecovero viscose.

Add Banana Republic to your shopping rotation if you want to add a touch of refinement and luxury to your casual wardrobe. Its style resembles American Eagle’s squeaky clean aesthetic, just all grown up.

Rue21

Rue21 is a Pennsylvania-based retailer offering youth-focused apparel at affordable prices. Social media trends, pop culture references, and streetwear fashion heavily influence its style.

Rue21 is an excellent go-to brand for graphic tees, flannels, and basics. It offers styles similar to American Eagle but with a streetwear edge. For example, its floral corset top and front-tie babydoll blouse capture the boho style but add a sexier vibe than anything you’ll find at American Eagle.

Rue21 also carries curve-hugging styles like bodycon dresses, pleather wrap skirts, and deep v-neck bodysuits. Additionally, Rue21 features a plus-size line with pop culture graphic tees, varsity-inspired sweatsuits, and stylish knits.

Pink Ice

If you love the simple femininity of American Eagle’s womenswear, look no further than Pink Ice. The brand features boho-inspired fashion for women who want to look professional and put-together at all times.

Pink Ice has super cute styles that work across seasons. Get cozy with a flannel hoodie, or cool off with a flowy beach-ready jumpsuit. The brand features floral and tropical-inspired patterns alongside classic neutrals and pastels.

The brand’s dresses are definite stand-out pieces. For example, the low-back Paraiso Maxi Dress is perfect for a night out on the town or a day at the beach. There are so many cuts, silhouettes, and patterns that you’re bound to find something you love.

Francesca’s

Francesca’s is all about fun, flirty, feminine fashion. The brand features classic, chic, and free-spirited womenswear, like American Eagle, but with a more delicate, girly feel.

Francesca’s has the perfect outfit, no matter the occasion. Dreamy dresses, elegant knits, and comfy essentials make it easy to build a whole new look. There are short and sweet boho dresses alongside floor-length evening gowns. The brand even carries a selection of wedding dresses!

The brand continues to grow under its new CEO Andrew Clarke, appointed in 2020. New endeavors include LGBTQ-friendly apparel and accessories and a new line for young girls called Franki by Francesca’s.

Pull&Bear

Pull&Bear is an up-and-coming brand that most American shoppers don’t know about. So, check out the brand’s online store if you like to be ahead of the curve. It’s chock full of streamlined, fashion-forward pieces bound to make you shine.

Pull&Bear offers plenty of casual hoodies, pullovers, tees, and more, similar to American Eagle. The main difference is that Pull&Bear apparel is not branded and has an edgier feel. For example, its 90s-inspired line of oversized hoodies and joggers features screenprints of pop culture icons like Brigitte Bardot and Van Gogh.

Pull&Bear is a fairly new fashion player in the United States. The brand became available online to US shoppers in 2019 and continues to gain popularity. Overall, Pull&Bear is available in over 40 countries worldwide.

Free People

If you love American Eagle’s boho vibe, Free People is a great upscale retailer to explore. Owned by Urban Outfitters, the luxury retailer creates elegant, timeless pieces that can easily complement American Eagle’s basics.

Free People’s designs are effortless, feminine, and chic. Its dresses feature plenty of florals, ruffles, and tiered layers. The brand also carries elevated basics with high-quality details like embroidered fabric or expert draping.

In addition to boho classics, the brand has on-trend pieces that lean into the 90s and Y2K look. For example, you can find ruched tank tops, high-waisted denim skirts, and see-through mesh tops. These trendy pieces still have the timeless quality that Free People is known for, so it’s worth the price tag!

Project Social T

Project Social T set out to create the perfect t-shirt in 2011. The brand was successful and now carries a diverse selection of core essentials for women. If you love the accessible simplicity of American Eagle’s basics and tees, you’ll love this brand.

Project Social T crafts expertly tailored tops, knits, and bottoms that are truly timeless. In addition, the brand uses a limited color palette, so its buttery soft shirts and pants can mix and match with anything else in your closet.

The brand’s mid-range price point is more expensive than American Eagle’s, but its pieces have unique details you won’t find anywhere else. For example, its two-piece knit sets function as three looks in one. You can wear both pieces together to form a cohesive look or wear each separately with other favorites.

& Other Stories

In 2013, the H&M Group launched & Other Stories as an upscale subsidiary for women who crave timeless, unique pieces that fit their personal style. & Other Stories captures the fun-loving spirit of American Eagle but with a more refined aesthetic.

& Other Stories features dressed-up basics that easily match most American Eagle pieces. Its designs are similar to Madewell but with a more minimalist sensibility. For example, you’ll find plenty of mid-range luxury knits in a muted cream, black, and tan palette.

Check out & Other Stories if you love American Eagle’s denim and solid-color basics. This brand will add elegance and refinement without abandoning comfy cuts and casual silhouettes.

Whether a casual fisherman or a professional angler, you know the importance of high-quality fishing gear. When you’re out on the water looking for your next catch, it’s essential to be comfortable, cool, and protected from the elements.

Since fishing adventures are possible in all types of weather and terrain, it can be overwhelming to shop for appropriate clothing. Of course, you need something flexible, sturdy, and comfortable, but how can you be sure you’re getting the best of the best?

Well, look no further than this comprehensive list. We’ve rounded up 23 of the top fishing clothing brands. From Arctic ice fishing to fly fishing in the summer heat, these top fishing apparel brands have what you need to make your next adventure a success.

Simms

Simms fishing gear and apparel is some of the best on the market. The American-made brand started in 1980 and still handcrafts its fishing gear in Bozeman, Montana. Its products are tested for quality, durability, and efficiency to ensure customers get the most out of their fishing experience.

Its fishing gear uses high-quality, technological materials that can withstand the wear and tear of fishing. The brand carries everything from base layers to fishing bibs. In addition, Simms’ clothes are designed to be comfortable and allow for a full range of motion, so you can move around easily while fishing.

Simms creates fishing apparel for all types of terrain and weather. For example, its SolarFlex® Crew provides UV protection during the hot summer months. On the other hand, its insulated fishing jackets and bibs are made with heavy-duty GORE-TEX and built for ice fishing.

Carhartt

Carhartt is currently a fashion moment among younger fashionistas, but the workwear brand has been producing heavy-duty apparel since 1889. Initially making workwear bibs for railroad workers, the brand now offers a wide range of sportswear and outdoor clothing.

Carhartt is an excellent brand for fishing clothes because its products are specifically designed to provide comfort and durability in the face of outdoor conditions. In addition, their clothing features tough, water-resistant fabrics that keep you warm and protected from the elements, making it the perfect choice for long days on the water.

Carhartt’s fishing clothing is for more casual endeavors, like boat fishing. Its waterproof utility jackets offer flexibility, durability, and plenty of pockets for your gear. In addition, the brand’s cargo pants and shorts will keep you cool with its Rugged Flex® stretch technology.

Columbia

Columbia is one of the country’s most established and trusted sportswear brands. The brand began as a hat distributor in 1938 and is now internationally known as a reliable outerwear company. Its reputation for efficient, no-frills performance clothing is unmatched.

Columbia offers plenty of affordable options if you are just beginning to fish or are looking for a cost-effective option. There are countless options for short and long-sleeve shirts that are moisture-wicking and UV-proof. In addition, its Skiff Guide button-up even comes with a unique rod holder and utility loop.

Also, there are plenty of fishing clothing options for women. For example, its Slack Water hoodie and joggers are built for a day in the sun and water. Its women’s fishing gear has the same efficiency and durability as its menswear but with updated, flattering silhouettes and cuts.

Huk Gear

Huk Gear’s mission is to create high-quality performance apparel for anglers everywhere. From saltwater to freshwater, Huk creates technologically-focused products that make your fishing endeavors easier and more efficient.

Huk’s performance shirts feature moisture-wicking material that is breathable, flexible, and comfortable. In addition, its line of wader pants and anti-microbial leggings are durable yet fashionable. Overall, its gear is no-frills without looking outdated.

In addition to its practical fishing gear, the brand offers casual graphic tees so you can display your love of fishing even on your days off the water. Also, Huk Gear wants everyone to find fishing and the great outdoors accessible. Therefore, the brand generously offers discounts for military members, first responders, teachers, and students.

World Wide Sportsman

World Wide Sportsman is a fishing performance brand available at Cabela’s and Bass Pro Shops. The brand launched in 1967 and now creates practical fishing gear as the in-store brand for both retailers.

World Wide Sportsman has everything you need for a successful fishing trip. The brand has versatile men’s and women’s clothing for saltwater, freshwater, or inshore fishing. For example, you can’t go wrong with its waders, sun-proof long-sleeve shirts, and convertible cargo pants that can zip off into shorts.

All of the brand’s clothing is engineered with cutting-edge technology. Its fabric is moisture-wicking, stain-resistant, and repels blood and guts. In addition to affordable fishing apparel, World Wide Sportsman carries accessories and gear like mesh-back hats, sun hoods, gloves, and tackle boxes.

Orvis

Orvis creates some of the most durable, trusted fishing apparel on the market. Founded in 1856 by Charles Orvis as a fly fishing company, the Vermont-based brand now produces technical performance gear for all kinds of outdoor activities.

Orvis is, first and foremost, a fly fishing clothing brand. Its gear is top-notch and designed for all weather conditions. In addition, it features waterproof and insulated clothing for frigid fishing conditions. The brand’s Underwader Pants and insulated jackets add extra warmth for winter fishing.

In addition, Orvis has lighter-weight gear for warmer water conditions. Its pullover sun hoodies and sun crewnecks are super lightweight, UV-protected, and moisture-wicking. If you want to look a little more dressed up, try out the button-up gingham shirt with built-in nylon spandex for ease of movement.

Marmot

Founded in the 1970s by Eric Reynolds and Dave Huntley, Marmot is a trusted brand among lovers of the great outdoors. Marmot is a leader in backpacking and hiking gear, but the brand’s UPF and moisture-wicking clothing works well for fishing treks, too.

With Marmot, you can find plenty of durable and versatile fly and bait fishing basics. Its lightweight hoodies are antimicrobial and built to protect against the sun with UPF 30. In addition, its softshell outerwear is breathable and lightweight.

Marmot also has plenty of moisture-wicking, insulated apparel for colder months. For example, its Polartec® Half-Zip Jacket strikes the perfect balance of flexibility and warmth. It is insulated without being burdensome and is constructed with a flatlock seam to ensure a range of movement.

Pelagic Gear

Pelagic Gear is one of the best clothing brands for anglers who love sea fishing. Founded in Newport Beach, California, in 2002, Pelagic celebrates fishing and ocean culture with its performance gear and casual lifestyle clothing.

When you shop with Pelagic, you’ll find everything from lightweight rain jackets to premium fishing shirts. If you’re a casual angler, its 100% cotton tanks and tees are perfect for a day out on the water. However, if you need something more heavy-duty, try Pelagic’s Exo-Tech Hooded Fishing Shirt, which comes with an integrated face mask.

In addition to high-quality clothing, Pelagic Gear produces top-of-the-line polarized sunglasses. Its modern and sleek fishing sunglasses are built to last and protect while out on the ocean waves. Each pair is moisture-resistant and pairs perfectly with Pelagic tees, shorts, and jackets.

AFTCO

The American Fishing Tackle Company, known as AFTCO, is a family-operated brand that creates innovative performance fishing apparel. The brand began manufacturing fishing equipment in 1958 and burst onto the fishing apparel scene in 1989 with its signature fishing short design.

The Original Fishing Short redefined fishing apparel and remains one of the best saltwater shorts out there. The pair of fishing shorts offers seven pockets, a double-lined seat, and ultra-durable, stain-resistant nylon construction.

In addition to its classic shorts, AFTCO offers technical hoodies and UV-protection shirts. Most products feature antimicrobial fabrics and advanced ventilation to prevent overheating while out on the water. The best part? AFTCO’s products are incredibly affordable compared to other fishing apparel brands.

Salt Life

Salt Life began as a simple decal company in Jacksonville Beach, Florida. Today, it produces fishing apparel, performance gear, sunglasses, and other fishing accessories. Its lightweight fishing shirts, hoodies, and more let you live “the Salt Life” by sea and land year-round.

Salt Life goes beyond the typical wader offerings. The brand produces several waterproof pants that are sure to fit any angler’s needs. For example, its Expedition Pant has plenty of pockets but is casual enough to work as an everyday outfit on land. The Thunder Pant, made from 100% coated polyester, is for anglers needing more heavy-duty.

Salt Life isn’t joking about its slogan, “living the Salt Life.” In addition to its online store, the brand has several brick-and-mortar locations across the US. Also, the brand runs its own restaurant, the Salt Life Food Shack, which has several locations in its home state of Florida!

Anetik

Anetik, founded by Kirk Presley, designs advanced performance gear that delivers under extreme weather conditions and outdoor situations. Each product is extensively tested in real-world situations to ensure quality, durability, and breathability.

Athletes with first-hand experience create Anetik’s designs, so its gear is built with movement in mind. The brand has a line of clothing designed specifically for fishing. It features an extensive selection of affordable shorts, pants, hoodies, and more.

Each piece of Anetik fishing apparel keeps you comfortable while out fishing all day. Its polyester fabric provides UPF 30+ sun protection, max airflow, and all-around stretch. Both its tech shorts and shirts have plenty of zipper pockets and blend functionality with classic style.

Gillz

Gillz Gear is fishing apparel for the ultimate outdoorsman. Launched in 2008, the performance brand makes premium products that deliver functionality, durability, and comfort. The Florida-based brand wants you to feel unconquerable while wearing its gear out on the water.

Gillz offers branded fishing clothing for men and women. Its moisture-wicking polyester shirts come in various patterns and colors, so you’re bound to find something to match your style. In addition, Gillz sells performance jackets for colder weather that will insulate you from the elements while keeping your body temperature regulated.

Gillz crafts its fishing clothing with proprietary GILLZTEC fabric. The material is chemical-free and absorbs water in a revolutionary way. It distributes moisture throughout the whole garment, allowing you to remain cool and dry off way faster than if you wore traditional moisture-wicking fabrics.

Striker

If you love to fish regardless of the weather, Striker is the brand for you. The brand creates some of the best technical clothing for ice fishing. If you wear Striker gear, you can brave the snow and ice for the perfect catch.

Striker’s jackets, bibs, and pants can withstand intense cold and icy weather conditions. Cutting-edge apparel technology ensures that its fishing outerwear is insulated, waterproof, and durable. In addition, Striker installs Sureflote® Flotation Assistance Technology in each piece. While Striker can’t prevent accidents from happening, its apparel can ensure that you are as safe as possible when walking on ice.

A significant plus is that Striker creates ice fishing gear for people of all ages. Its kid’s ice apparel line is comfortable, warm, and just as durable as its women’s and men’s collections. With Striker, you can enjoy ice fishing with the whole family, knowing that your kids are protected against the elements.

Field & Stream

Field & Stream is an outdoor recreation brand that operates as a subsidiary of DICK’S Sporting Goods. The brand offers apparel and equipment for activities such as hunting, camping, and, of course, fishing.

Field & Stream features streamlined, no-frills apparel like waders, waterproof shorts, and fishing shirt button-ups. A unique feature of the brand is its selection of versatile fishing vests. If you are dipping your toes in the fly fishing waters, Field & Stream gear is a great place to start because of its accessible price point.

In addition to its own branded clothing, the Field & Stream store also offers a limited selection of fishing apparel from other brands like Orvis and AFTCO. So, you can get everything you need for your next fishing trip in one shopping trip.

Palmyth

Palmyth creates fishing apparel and gloves focusing on functionality and convenience. The brand specializes in crafting fishing gloves for all weather conditions, but it also features a comprehensive line of shirts and shorts.

Palmyth’s long-sleeve fishing shirts are breathable, stretchy, and comfortable. Its unique MYTHCOOL fabric is moisture-wicking and has UPF 50+ to protect you from the sun’s rays reflecting off the water. In addition, each Palmyth shirt has a unique design featuring a different fish.

The brand’s fishing shorts are an absolute must-have for river and sea fishermen. Each pair uses quick-dry technology and comes with seven to nine pockets, depending on which style you choose. Palmyth’s designs are no-frills, making it a great brand for fishermen who need gear that gets the job done.

WindRider

WindRider is a family-owned business that wants everyone to enjoy their time out on the water. It offers a range of products catering to fishing in all types of climates. While this brand is on the pricier side, its gear is durable and will last a lifetime.

WindRider’s rain gear line offers everything you need for fishing in rainy or icy conditions. Its waterproof performance bibs and jackets have storage pockets, hand-warming pockets, and extreme insulation. If you want a complete rain gear set, Windrider offers several options for matching bibs and jackets that keep functionality in mind.

If you’re looking for warmer weather gear, WindRider has a ton of sun gear to protect your skin from UV rays. All WindRider sun apparel is UPF 50+ and moisture-wicking. So you can look great and protect yourself while looking for your next catch on the water. The brand also has a selection of hooded shirts with built-in face masks if you deal with wind and water hitting your face.

The North Face

The North Face offers casual outdoor apparel that is versatile and durable. The brand, launched in the 1960s, is known for its hiking and backpacking gear. However, The North Face produces plenty of high-quality clothing perfect for the casual angler.

The North Face carries a wide range of UPF clothing that will protect your skin from the harsh sun. Its signature Sniktau Sun Shirt is moisture-wicking and provides an ultraviolet protection factor of over 40. In addition, its button-front and pockets make it a versatile piece to wear while out on the water.

If you want a solid collection of base and mid-layers, The North Face has plenty of options. There are waterproof jackets for men and women that work great for rainy-day fishing or fly fishing. Also, don’t miss out on the brand’s selection of waterproof boots.

Rep Your Water

Rep Your Water makes quality fishing clothing with a dedication to nature conservation. Partners Garrison and Corinne Doctor launched their brand after discovering their passion for fly fishing and a new appreciation for Colorado’s breathtaking natural landscapes.

Rep Your Water’s fishing gear is innovative and stylish. Its hybrid shirt cleverly combines all the best parts of a fishing hoodie and a sun shirt button-up. The shirt design has a ventilated back, thumb loops, and soft fabric that ensures comfort and flexibility. Also, it looks great on and off the water!

Rep Your Water also offers casual clothing that celebrates the great outdoors. It has a line of state-specific apparel so you can rep your favorite nature spots wherever you are in the world. The best part is that Rep Your Wild donates 3% of each purchase to a state-specific conservation organization.

Grundéns

Grundéns is one of Sweden’s most well-known and celebrated fishing apparel brands. The brand began over a century ago by making waterproof oilskins for local fishermen. More than 100 years later, Grundéns is still producing top-quality gear for all types of fishing in all kinds of weather.

Grundéns features base layers, sun wear, and outerwear for men and women. Each piece is guaranteed to protect you from the water, wind, and intense sun that comes along with fishing. For example, many of its waterproof jackets feature materials such as GORE-TEX. In addition, its shorts and button-up shirts are water-repellent and wind-proof.

True to its roots, Grundéns also makes commercial fishing apparel for professional anglers. Its commercial-grade gear uses heavy-weight materials that withstand rough waves, long hours, and intense fishing conditions. In addition, its technical fabrics are 100% waterproof and stain resistant.

IceArmor by Clam

Clam is an outdoor apparel and equipment brand specializing in ice fishing. Known for its pop-up ice shelters, Clam makes everything you need to venture out into freezing conditions, including its IceArmor fishing apparel.

IceArmor produces some of the most durable apparel on the market. One shopping trip through IceArmor’s online store will leave you outfitted for ice fishing from head to toe. The brand’s Arctic-worthy outerwear is versatile and customizable. For example, you can choose the level of insulation you want, plus if you want float technology installed.

The brand offers a selection of parkas and bibs for men, women, and children. Each piece is wind and waterproof and even comes with waterproof pockets designed to keep your phone safe and sound while out on the ice. From fleece-layered parkas to floatable bibs, IceArmor has everything you need.

Patagonia

Patagonia is known for its high-quality outdoor clothing that borders on the side of luxury. However, the brand makes durable sportswear that withstands the elements. Patagonia offers its own line of fly fishing gear to keep you comfortable and protected while you’re out on the water.

Patagonia’s fly fishing clothes use a lightweight fabric that wicks away moisture and dries quickly, so you’ll stay cool and dry even on the hottest days. The clothing also features built-in UV protection to help shield you from the sun’s harmful rays.

In addition to base and mid-layers, the brand also offers wading gear. You’ll find plenty of durable, waterproof wading socks, boots, and wader overalls. Each piece of wading equipment is built for maximum efficiency, with plenty of pockets and fail-safes that prevent you from getting wet.

Smartwool

A typical fishing challenge is finding clothing that keeps you dry and insulated. Waterproof waders are great for keeping you dry, but they don’t do much to keep you warm. That’s where Smartwool comes into play.

Smartwool produces high-quality merino wool base layers that are excellent for colder fishing conditions. Merino wool is a favorite among anglers because the fabric is naturally antimicrobial and keeps you warm even if you get wet. Smartwool’s thermal tees, hoodies, and leggings get the job done.

Smartwool’s base layers use a unique mesh ventilation design in gender-specific zones to ensure no one gets overheated. In addition, there are crewnecks, quarter zips, hoodies, and long-sleeve shirts that vary in thickness, making Smartwool’s gear appropriate for a range of temperatures.

Under Armour

Kevin Plank founded Under Armour in 1996 because, as a college football player, he was tired of sweating through his old t-shirts during practice. Since its inception, Under Armour has crafted athlete-endorsed performance wear that is moisture-wicking, comfortable, and flexible.

Under Armour’s moisture-resistant fabric lends itself very well to fishing apparel. Its t-shirts, lightweight hoodies, and shorts work on and offshore because of its versatile cuts, stylish colors, and comfortable design.

Under Armour is an excellent fishing clothing brand because its lightweight apparel can stand on its own during warmer summer months or act as efficient base layers for fishing in cold climates. Also, with the average Under Armour tee costing about $30, its affordability is hard to pass up.

Urban Outfitters is a lifestyle brand giant in the world of hipster fashion. The popular store carries edgy, on-trend clothing, funky home goods, and a wide selection of brands that keep fans coming back for more.

But variety is the spice of life. We can’t buy all our clothes from just one store, right? So if you’re a fan of Urban Outfitters but want more options to add variety to your wardrobe, these other stores and brands are definitely worth checking out.

From cool, urban streetwear to classic, refined basics, these 33 stores are like Urban Outfitters and have what you’re looking for to spice up your wardrobe this season.

ASOS

If you want to take your love for Urban Outfitters fashion to the next level, go with ASOS. The UK-based online retailer carries over 850 brands that capture the same 20-something vibe of Urban. If anything, ASOS offers way more fits and styles than Urban Outfitters but delivers a similar vibe.

ASOS sells clothing for men and women very similar to Urban Outfitters, but it won’t cost you an arm and a leg. The brand carries everything from streetwear and athletic wear to party dresses and accessories. You can find everything from sequined checkered pants to quilted bomber jackets.

For now, ASOS only sells online. However, it successfully collaborated with Nordstrom in 2022 to create its first physical shopping experience. ASOS also recently announced plans to open brick-and-mortar stores with older clothing that didn’t sell out online. Watch out, URBN!

Tiger Mist

Tiger Mist is an Australian fashion label founded in 2007. It is gaining popularity worldwide, and the brand’s on-trend, youthful styles are often compared to Urban Outfitters. Tiger Mist has a vast selection of colorful, sexy designs perfect for millennial and Gen Z shoppers.

Like Urban Outfitters, Tiger Mist has everything you need to craft a trendsetting, year-round wardrobe. Most notably, Tiger Mist has a “Festival” section in its online store that features all the 90s-inspired gear you could possibly need to hit up the music festival circuit this summer.

Tiger Mist is also like Urban Outfitters regarding pricing and overall appeal. Most items range between $50 to $150 and often sell out fast. If you browse Tiger Mist’s online store, you’ll find plenty of outerwear, dresses, and more that capture the essence of Urban Outfitters’ more sensual designs.

Rumored

Rumored is the New York-based retailer for your inner Cool Girl. The online store carries similar designs to Urban Outfitters but focuses more on basics and neutrals. As a result, you can get everything you need to build the foundation of a hip, unique wardrobe.

Rumored’s New York and LA design teams release trend-focused pieces that look to the past to create for the future. There’s a seemingly unlimited selection of Y2K babydoll dresses, grunge-inspired tops, and Dickies-esque wide-leg pants. In addition, there are more mature pieces like the Old Hollywood Blazer if you want to add an air of refinement to your outfit.

Founded in 2019, Rumored is pretty new to the online retail game. However, it’s quickly gaining fans and followers, so keep this store on your radar. Its clothing is reasonably priced, too, with mid-range price points between $50 and $175.

Storets

Storets is an online retailer perfect for the girlies who want to “blend in but stand out.” Its designs focus on Instagrammable pieces and outfits that will turn heads. With Storets, you can get the early 2000s-inspired feel with some touches of French chic.

Storets is a great go-to for fashion-forward outerwear and knits. Its top sellers include faux shearling jackets, chunky sweater dresses, and houndstooth coats in bright pastel colors. In addition, Storets offers stand-out pieces like neon fuzzy sweaters, animal-print matching sets, and bold puffer jackets.

The brand’s recent collection of matching sets is also perfect for fans of Urban Outfitters. Preppy argyle skirts and sweaters from Storets perfectly complement Urban’s teeny henleys and lettuce hem shirts. So if you’re more into the Clueless aesthetic than edgy grungecore, Storets is for you.

Lisa Says Gah

If you’re looking for vintage-inspired looks with sustainability in mind, look no further than Lisa Says Gah. Shoppers can find unique clothing that looks great and is sustainably sourced, with sizes up to 4XL in select styles.

Lisa Says Gah captures the adventurous, funky spirit of Urban Outfitters with its eclectic, unique designs. For example, its patchwork skirts, cami slip dresses, and matching jacquard skirt sets are a vintage lover’s dream come true. The brand also makes one-of-a-kind pieces from recycled material, making it a sustainable option for the fashionably adventurous.

Since Lisa Says Gah offers a curated selection of unique designer garments, the store is at a higher price point than Urban. However, if you’re looking to treat yourself to a specialty piece with the same flair, Lisa Says Gah is a perfect place to shop.

Mango

Mango has all the variety of Urban Outfitters with more of a refined edge. The Spanish online store has men’s and womenswear that focuses on neutral, timeless pieces that look good regardless of the season.

Mango carries plenty of vintage-inspired knits in classic cuts and silhouettes. Much like Urban Outfitters, its pieces are for younger shoppers. However, most of Mango’s designs aren’t meant to be short-lived. For example, beige, brown, and black are classic color palettes used in Mango’s versatile knits, oversized jackets, and streetwear sweatshirts.

In addition to its clean, minimalist adult lines, Mango carries a teen line full of comfy, casual looks. For example, its recent drop features collegiate-inspired streetwear like fleece pullovers and lettuce hem shirts. Overall, Mango is an excellent alternative to Urban if you’re looking for on-trend pieces with more subtlety.

Free People

You may be surprised to find Free People on this list. The brand is known for its chic boho designs, not cutting-edge Y2K looks! However, Urban Outfitters, Inc owns Free People! Because the same company owns it, Free People is perfect for fans of Urban’s more feminine designs.

Free People is like Urban Outfitters’ refined big sister. Its designs dip into current trends but adapt them in a timeless, classic way. For example, its wide-leg jeans and shorts collection looks stylish paired with an Urban crop top or a Free People sweetheart tube top.

Free People’s designs are typically at a higher price point than Urban Outfitters, but the quality of its clothing makes it worth the price. It’s a perfect brand for the older Urban Outfitters shopper who might want something more mature and timeless.

Boohoo

Boohoo is a UK-based online retailer offering trend-driven pieces at wallet-friendly prices. So if you’re looking for the sleek aesthetics of Urban Outfitters but don’t want to spend your whole paycheck in one go, Boohoo is the way to go.

Boohoo’s designs lean into the Y2K-inspired trends that are hot now but with a sleeker streetwear edge. The brand offers plenty of skin-bearing dresses, luxe satin fabrics, and updated takes on classic wardrobe staples. The online store also has a vast selection of fashionable streetwear, athletic wear, and formal pieces.

Boohoo stands out from Urban Outfitters because it offers a broader selection of products for different kinds of shoppers. For example, Boohoo has plenty of stylish, comfy maternity pieces for pregnant shoppers who want to stay on-trend. In addition, Boohoo constantly offers steep sales on its old season pieces, so you’re more likely to find a good deal.

H&M

H&M is one of the most well-known fast-fashion brands out there, so it’s no wonder many people compare it to Urban Outfitters. Although Urban’s looks are more niche and colorful, H&M stands on its own as an affordable place to freshen up a wardrobe with mainstream trends.

The Swedish brand offers everything from relaxed men’s hoodies to baby onesies to everything in between. From monochromatic sweatsuits to bodycon dresses with surprising cutouts, you can find something in H&M’s inventory that will match your style. For example, H&M’s dresses are comparable to Urban’s offerings, ranging from office-ready midi dresses to off-the-shoulder minis.

Overall, H&M is a more affordable alternative to Urban Outfitters. You can get similar designs and styles at a lower price, but keep in mind that H&M pieces might not be at the same level of quality and won’t last as long. You get what you pay for!

Missguided

Missguided, founded by Nitin Passi in 2009, is one of the UK’s biggest fast-fashion retailers. The brand offers a vast selection of mid-range womenswear comparable to Urban Outfitters.

At Missguided, you can get truly unique pieces that follow the latest trends. For example, its satin green corset jumpsuit and oversized fuzzy teddy jacket are winter must-haves for any fashionista. In addition, there are plenty of Y2K prep looks in the same vein as Urban’s collections, such as its polo neck mini dresses.

Missguided is similar in price to Urban Outfitters, but there’s more selection. Also, the brand always has some kind of sale so that you can snag some hot looks for a good deal. It’s a worthwhile brand to look into if you want to grow your wardrobe!

& Other Stories

If you want to elevate your wardrobe with high-quality pieces, & Other Stories is your new best friend. The brand, owned by the H&M Group, offers an eclectic mix of designs from Los Angeles, Stockholm, and Paris. As a result, its online and brick-and-mortar stores are full of modern but timeless pieces.

& Other Stories stands out in the denim department. The label offers a huge range of cuts, styles, and washes that are well-made and have garnered a cult following among fashionistas. They are a bit pricier than Urban’s jean collection, but & Other Stories uses recycled and organic cotton for its sustainably sourced denim.

In addition, & Other Stories has mid-range options like cozy knits, embellished skirts, and monochromatic basics. If you combine some of & Other Stories’ timeless pieces with Urban Outfitters’ hot-off-the-runway cuts, your wardrobe will be unstoppable.

ModCloth

If you love the vintage feel of Urban Outfitters, ModCloth is the place for you. ModCloth offers adorably twee dresses, tops, and more that harken back to a simpler time but with a modern sensibility.

ModCloth is best known for its unique, fun dress designs. You can find similar Y2K-inspired dresses similar to Urban, but there’s so much more! For example, you can rock the Wednesday Addams look with a black velvet romper or work an edgier look with an all-leather a-line fetish dress.

ModCloth stands out in the online retail space because it makes a genuine effort to be size inclusive. Models of all sizes grace the website’s product page, and a section is dedicated solely to plus-size designs. With ModCloth, you don’t have to choose between comfortable clothes that fit and the latest trends.

Lulus

Lulus, founded by a mother-daughter team in Chico, California, is an online clothing brand that’s gone viral more than once. Its Instagram-worthy outfits are similar in style to Urban Outfitters because they are upscale but accessible, timeless but trendy.

Lulus has plenty of cute skirts and dresses that give a slightly vintage vibe. Its designs are all feminine and delicate, with florals, lace, and expert draping inherent in most of its pieces. For example, its 90s-inspired ribbed knit tops play into the vintage trend but stand out with form-fitting silhouettes and tortoiseshell buttons.

In addition to chic everyday pieces, Lulus offers a line of wedding gowns and formalwear. Its formalwear options make Lulus more upscale than Urban Outfitters but still very affordable. For example, you can get an evening or wedding gown for as little as $45!

Cider

Launched in 2020, Cider makes extremely trendy, affordable womenswear catering to all styles. Cider is like Urban Outfitters because the company develops its new pieces based on current trends on social media, so its collections are always in style. So no matter what style you’re feeling, Cider has it.

Currently, Cider is leaning into the Y2K and balletcore fashion trends. Similar to Urban’s recent collection, Cider has neutral bodysuits, corset tops, and butterfly sleeves galore. In addition, the online store has some unique offerings, like its French porcelain print leotard and Psychedelic Swirl knit sweats.

Cider’s mission is to make “everyday statement pieces” that are stylish and comfortable. The brand operates on a “smart fashion” model that is supposed to prevent overproduction by utilizing real-time customer data. In addition, the brand offers sizes XS to 4XL.

Frank and Oak

Canadian brand Frank and Oak is perfect for Urban Outfitters lovers who want more sustainable fashion choices. The retailer is a certified B-Corp that serves trendy yet timeless looks for millennials and zoomers alike.

Frank and Oak has all the streamlined basics your heart desires, such as wool turtlenecks, ribbed henley tees, and high-rise leggings. Some pieces add a bit of pizzazz, such as its delicate knit cardis and houndstooth overshirt button-up.

The price of Frank and Oak pieces aren’t much different from Urban Outfitters. On top of that, the brand only uses natural and recycled fabrics. Considering that the brand is sustainably and ethically made, it’s a no-brainer to try Frank and Oak out!

Revolve

Revolve is an online store that offers an endless collection of different brands and styles. From Aesop cosmetics to luxury brands like Prada, Revolve is a platform that allows Urban Outfitters shoppers to add some luxury to their lives.

The influencer-favorite store offers clothing from dozens of brands, some of them the same or very similar to what Urban carries. In fact, there are usually pieces from Urban’s sister brands, Free People and Anthropologie, available! Revolve offers more high-range items, but there are plenty of affordable options if you hunt hard enough.

Revolve’s website organizes its bottomless inventory into stylized edits for easy shopping. For example, you can shop the “Modern Minimalism” or “Nod to the 90s” shops to get your fill of plaid matching sets, denim skirts, and metallic tops.

Shopbop

Shopbop is an online store carrying various designers and brands ranging from affordable to high-end. So if you want the breezy coolness of Urban Outfitters with a boost of luxury, try out Shopbop.

On Shopbop, you can find designers that pioneered the vintage chic look that Urban emulates. In addition, hard-hitter brands such as Acne Studios, Anine Bing, and STAUD are mainstays on its online store, making it easy to find the 90s look on a designer budget.

For the ultimate convenience, Shopbop fans can now shop its styles directly on Amazon. Amazon has owned the brand since 2006, but it finally integrated Shopbop with its site to reach more shoppers. Lucky us!

Aritzia

If you love Urban Outfitters, you’ve probably heard of Aritzia. The Canadian retailer is one of North America’s most popular womenswear stores. Like Urban, Aritzia offers stylish, contemporary fashion at affordable prices, making it an excellent option for shoppers looking to stay on trend without breaking the bank.

Aritzia features a wide range of products, from casual wear to more formal attire and everything in between. The label offers the same trend-focused type of styles for young women but with a more luxe feel. For example, its wildly popular Super Puff Bomber comes in various cuts, each looking designer-worthy.

One area where Aritzia stands out is its sustainability efforts, which Urban Outfitters does not prioritize as much. Aritzia takes steps towards reducing its environmental impact with sustainable materials like organic cotton and Tencel, which minimize water waste during production. For example, its Fall/Winter ‘22 collection increased its use of sustainable fabrics by 40% compared to the year before.

VRG GRL

Are you looking to add more Y2K-inspired pieces to your wardrobe? Then, add VRG GRL to your shopping rotation. Like Urban Outfitters, VRG GRL features mid-range womenswear that will automatically make you a Cool Girl the moment you get dressed.

The Australian online retailer is currently leaning into the lace and satin aesthetic that has recently come back into style. As a result, you’ll find plenty of feminine, flirty slip dresses, tanks, and crop tops with bright colors and bold lace edging. Don’t forget to top off your look with some comfy overalls or a Levi’s denim jacket.

In addition to supporting individuality and confidence, VRG GIRL gives back to others. It is a great online store to try out if you want your shopping to have a positive impact. The company donates to several non-profits, including Sunrise Cambodia and the Australian Red Cross.

Pull & Bear

Pull & Bear is basically ZARA’s cooler younger sister. Like ZARA, Pull & Bear is owned by Inditex, but it produces fashion targeted at teens and other Zoomers. Its styles and designs are more budget-friendly versions of Urban Outfitters’ items.

However, the company’s affordable price point doesn’t sacrifice quality. Its popular bodycon mock necks, cropped cardigans, and knit halter tops use high-quality material that won’t fall apart after one wash. In addition, Pull & Bear is almost always hosting some kind of sale so that you can get more bang for your buck.

Pull & Bear offers a wide selection of styles, so you’re bound to find something you like. In addition to its neutral, comfy basics, the online store also offers more trendy pieces. For example, its ribbed metallic sweater and mesh party pants are the ultimate homage to Y2K fashion.

WRAY

Wray Serna started her self-named clothing brand in 2015 to celebrate her love of art and fashion. WRAY’s collections are a perfect balance of minimalist design and funky aesthetics, making it an ideal match to many of Urban Outfitters’ offerings.

WRAY has a ton to offer to millennial shoppers. Its recent Holiday 2022 line features pastel checkered lounge sets, ruched mesh tops, and other vintage-inspired fits. In addition, each WRAY collection features unique prints, such as its psychedelic black-and-white swirl pattern.

WRAY outshines Urban when it comes to inclusivity. It offers sizes XXS to 6X and is still independently run by its founder. Shopping with WRAY is the perfect opportunity to support small businesses and update your closet. WRAY has one brick-and-mortar store in the Lower East Side of New York, but you can shop its whole inventory online.

UNIF

Urban Outfitters is currently leaning into 2000s grunge and balletcore fashion trends. But, if you can’t get enough, look no further than UNIF.

UNIF creates pieces that look straight out of a teenage girl’s closet from 2005. There’s an eclectic collection of vintage-inspired graphic tees, tie-dye tanks, and subtly ruffled dresses. Each UNIF piece works well on its own, but it can easily mix and match with items from Urban to create a cohesive look.

UNIF is unique because the Los Angeles-based retailer doesn’t mass-produce its clothing. As a result, it’s a bit pricer than Urban, but you get a one-of-a-kind piece constructed to last a lifetime.

I Dream For You

I Dream For You, launched by Rob Tilbury and Tess Corvaia, captures the nostalgia of thrifting for vintage clothes with its warm, comfy designs. The Australian brand is perfect for Urban fans who want more 80s and 90s vintage vibes in their wardrobes.

I Dream For You’s pieces are minimalist, seasonless, and refined without being too stuffy. Its men’s and womenswear comes in light, muted colors that are easy to mix and match. For example, its ruffled and ruched babydoll dresses and silk skirts reference vintage style but stay modern and fresh.

Overall, I Dream For You creates clothing we wish was already vintage. Its sustainable fabrics and high-quality construction ensure its pieces will last for decades and never go out of style.

Daze Dayz

Daze Dayz is a South Korean brand that expertly combines popular boho and Y2K aesthetics into fresh, modern pieces. It draws inspiration from Australian beach fashion and resort wear in a way that appeals to younger shoppers.

Like Urban Outfitters, Daze Dayz features a wide selection of adorable, retro-inspired dresses that work for the beach, a night out, or a lazy summer day. Feminine florals and classic 90s silhouettes create easy-to-wear, comfortable garments that are fashion-forward.

Daze Dayz is perfect for girls who love the more feminine aesthetic of the 90s fashion resurgence. Its brightly colored matching sets and tweed skirts look straight out of a scene from 1995’s Clueless! In addition, the Daze Dayz online shop has a full line of cute, retro swimwear.

Damson Madder

Damson Madder is quintessential granny-chic. If you love the knitwear and funky patterns at Urban Outfitters, Damson Madder is a dream come true. In fact, Urban even stocks a few select Damson Madder styles in its online store!

Damson Madder’s influencer-approved looks include cozy oversized cardis, animal print dresses, and 70s-chic quilted outerwear and bags. In addition, the company produces hipster graphic tees and hoodies for men that easily match Urban’s menswear styles.

The London-based brand ensures you don’t have to choose between style and the environment. Its clothing and production process focuses on sustainable practices and natural or recycled fabrics. In addition, Damson Madder is taking steps to ensure a circular production design that minimizes its environmental impact.

Nasty Gal

Nasty Gal was originally an online vintage boutique, but it now sells new clothing and accessories under its own label. The Los Angeles-based online store creates edgy, vintage-inspired womenswear for all the grunge-loving fashionistas out there.

Urban Outfitters offers plenty of rocker-chic looks, but Nasty Gal goes one step further. Its collections of dresses, separates, and more infuse elements of grunge, rock, and Y2K into every fiber. For example, its ombré camouflage cargo pants, oversized crew neck sweaters, and lace-up tops are must-haves if you want something on-trend but edgy.

In addition to a comprehensive denim and lingerie collection, Nasty Gal has stand-out pieces that shoppers shouldn’t miss. Items like a bright pink satin blazer with fringe or a sequin embroidered button-up shirt are truly unique and can’t be found anywhere else.

Shein

Say what you will about Shein, but there’s no denying that it’s one of the most ubiquitous online retailers at the moment. You can get all the styles of Urban Outfitters for ridiculously low prices. Although Shein isn’t as high quality as Urban Outfitters brands, it’s a good option if you’re on a budget.

Shein’s product offers are seemingly endless. You can spend literal hours scrolling through their clothing for men, women, and children. On top of that, the brand offers pieces that fit every style and trend. For example, you can get a preppy v-neck sweater vest, pleather shorts, and a ruffled tube top all in one shopping trip.

If you love Urban’s current Y2K and 90s fashion collection, you can find it at Shein. The online store also has a vast array of menswear, including graphic tees, coordinating sweats, and streetwear fleece.

Pretty Little Thing

Pretty Little Thing is another online retailer taking social media by storm. It’s an excellent option for shoppers who love Urban’s athleisure and activewear but want something sexier.

Pretty Little Thing is similar to Urban Outfitters’ basics but is much more affordable. So if you’re looking to build your closet with new basics like bodysuits, leggings, and contour shirts but don’t want to take the plunge and spend over $50 at Urban, try Pretty Little Thing.

In addition, Pretty Little Thing offers trend-worthy streetwear, swimwear, and so much more. Its lower price points make it easy to try new trends, discover which ones you love, and then invest in a higher-quality piece at Urban Outfitters.

Monki

Like & Other Stories, Monki is part of the H&M Group. Monki creates womenswear to empower young women to express their unique style and celebrate global sisterhood. The brand is a size-inclusive, body-positive label that serves trend-focused pieces very similar to Urban Outfitters.

Monki is the branch of the H&M Group geared towards younger, trendsetting women. Therefore, its designs are much more modern and edgier than other stores that offer seasonless, timeless pieces. You can always hop onto Monki’s online store to find out what’s trending.

At Monki, you can fully embrace the latest Zoomer aesthetics, from twee overalls to Y2K cargo pants. Like its sister brand H&M, Monki offers quality pieces at affordable prices. As a result, you won’t get designer labels, but you will get unique designs that speak for themselves.

Nordstrom

Many younger shoppers might think Nordstrom is different from Urban Outfitters, but trust us on this one. This luxury department store has existed since the beginning of the 20th century, so they know what they’re doing.

Nordstrom carries a wide selection of the hottest brands, including ESSENTIALS, ASOS, and Urban Outfitters’ own BDG brand. So you can get trendy vintage looks, classic wardrobe staples, and sleek athletic wear all in one shopping trip.

If you’re looking for Nordstrom looks on a budget, the company offers clearance prices at its chain of Nordstrom Rack stores. Each store is a treasure trove of on-trend pieces and basics for men, women, and children at affordable prices.

Reformation

Los Angeles-based Reformation has a reputation for being minimalist, but it’s very similar to Urban Outfitters when it comes to understated, refined designs. Reformation serves vintage-inspired, feminine looks built to last in your closet for years.

Its dresses and denim are very similar to Urban Outfitters. Reformation’s denim is renowned for its craftsmanship and quality cuts. If you love Urban’s BDG denim line, you will surely be a fan of Reformation’s jeans.

Also, Reformation’s high-quality, refined dresses are a perfect addition to any woman’s wardrobe. The brand’s dress designs perfectly marry classic chic and modern grunge and use sustainable, eco-conscious materials.

World Market

If we know anything about Urban Outfitters, they have the most fabulous home decor and accessories. From velvet bean bag chairs to funky pop art furniture, Urban has everything you didn’t know you needed for your home. World Market offers home decor that is just as irresistible.

If you love the artistic, funky vibe of Urban’s home decor but want something with a touch of boho, World Market is the store for you. Its physical stores and online shops offer geode bookends, golden wire baskets, and mid-century swivel chairs.

World Market’s home goods vibe is a bit more earthy than Urban’s, but it’s just as trendy. So shop around World Market’s selection if you want to ground some of your wilder Urban Outfitters pieces with accents of wood, gold, and wicker.

Target

Target’s presence on this list may surprise you because it is a mainstream big-box store. However, the company has been killing it when following fashion and home decor trends. At Target, you can find similar clothes, furniture, and accessories to Urban Outfitters at much lower prices.

Target has several exclusive owned brands catering to all Urban Outfitters lovers. Find trendy, affordable women’s outerwear and separates with Wild Fable and Future Collective, or get comfy menswear with Target’s Original Use line.

In addition, Target has exclusive home goods brands that give Urban a run for its money. For example, Project 62 makes mid-century modern pieces that add a bit of class to any room. Also, its Opalhouse line has tons of eclectic, bold decor pieces, like throw pillows and rugs.

Shopping is more than just finding the perfect outfit and getting some retail therapy. It’s a way to express yourself and make a positive impact.

If you’re looking for an ethical and stylish wardrobe, consider buying from mental health clothing brands that make a difference beyond fashion. There are a plethora of unique clothing brands that actively spread awareness about the stigma surrounding mental health.

According to CNN, nine out of ten US adults feel the country is experiencing a mental health crisis. Now more than ever, we need fashion companies and other industries to acknowledge and promote mental health awareness.

Here are 22 mental health clothing brands that are making a difference and challenging the stigma surrounding mental wellness and self-care.

Madhappy

Madhappy is one of the leading brands in the mental health apparel space. Founded in 2017, Madhappy is all about creating conversations around mental health and wellness. The brand started small with founders Noah Raf, Peiman Raf, Josh Sitt, and Mason Spector selling t-shirts out of their homes.

Madhappy has since made thousands of sales, established a nonprofit, and organized pop-ups in some of the hottest neighborhoods in the US. Madhappy donates a portion of each sale to its nonprofit, The Madhappy Foundation, which provides resources and partners with mental health organizations that work with under-represented communities.

Madhappy’s designs are the epitome of cool. Its minimalist hoodies and tees use plenty of trendy fonts, washed-out earth tones, and modern cuts. For example, its fuzzy gradient crewneck looks like a luxury item off the runway. Madhappy’s pieces don’t smack you over the head with positive messages about mental health, but their cheerful colors and cozy fabrics convey the brand’s optimism.

The Mayfair Group

The internet and social media can give us major FOMO and negatively affect our mental health. The Mayfair Group is here to fight off the toxicity of unrealistic societal standards. Founded in 2017, The Mayfair Group creates clothing that celebrates positive thinking.

The Mayfair Group’s streetwear is comfy, casual, and chic. Its retro graphic designs add a touch of whimsy to messages about the serious topic of mental health. In addition, its silhouettes and cuts perfectly capture the 90s chic style that is so hot right now.

Since The Mayfair Group focuses on positivity in the digital sphere, it only makes sense that it has a sizable presence on social media. The brand’s TikTok, Instagram, and Twitter are safe spaces for people who want their daily dose of positive affirmations and gentle reminders about keeping their peace, sticking to boundaries, and taking care of their mental health while online.

Own Your Stigma

Own Your Stigma is a mental health awareness brand founded in 2018. The brand creates apparel that opens conversations about mental illness without shame or guilt. Everyone struggles with mental illness in one form or another, and Own Your Stigma wants people to feel comfortable opening up about it.

Own Your Stigma features plenty of comfy, well-designed tees, hoodies, and hats that send a positive message. One of the brand’s most famous slogans is, “Be kind to your mind,” and we couldn’t agree more. In addition, there are plenty of specialized messages for dog lovers, cat lovers, nurses, and many more walks of life.

The clothing brand donates portions of its proceeds to several mental wellness organizations. In addition, Own Your Stigma advocates mental health advocacy on social media. As a result, many wellness influencers are fans of the brand, from Caitlin Fladager to Angel Vaughn.

The Local Love Club

Celebrity stylist Maeve Reilly is one of the most famous forces behind the current athleisure streetwear trend. In 2021 she launched a purposeful streetwear brand called The Local Love Club, and it’s since grown and flourished into one of the leading mental health clothing brands.

The Local Love Club creates luxury athletic and athleisure wear with a message. The brand’s hoodies, sweats, and tees feature positive messages that promote treating others with decency, being nice, and bringing positivity with you wherever you travel.

The positive messages behind The Local Love Club stem from Maeve’s own mental health struggles. She was bullied as a child and still experiences extreme toxicity through social media harassment. With The Local Love Club, she wants to spread the message that being nice and empathetic can lead to less negativity and improve people’s well-being.

Museum of Peace & Quiet

The Museum of Peace & Quiet is part clothing brand, part art project. In today’s over-stimulating and fast-paced world, MOPQ creates apparel and accessories that encourage us to focus on what matters with a clear state of mind.

The Museum of Peace & Quiet features contemporary, minimalist designs on hipster-worthy items like canvas totes, quilted jackets, and tapered sweatpants. As its name suggests, the brand’s messaging is about finding peace and quiet to focus our stressed minds. For example, its matching separates come in soothing neutrals and earth tones with a small logo so as not to distract or draw too much attention.

Collaborations with big brands such as Vans, Walden, and Frame Denim put MOPQ on the fashion map. Fans of MOPQ appreciate its slow and quiet sentiment and eagerly wait to see what the brand will do next. Whatever it is, it’s bound to be full of intention and will encourage us to slow down our fast-paced lives.

Sadire

Sadire is a mental health clothing brand that Dan Hoban created when he struggled with depression. Sadire creates artistic streetwear that uses humor, satire, and honesty to talk candidly about the sadness we all feel at some point or another.

The brand offers a range of apparel and accessories that promote conversations about mental health and our feelings. For example, Sadire’s graphic tees have slogans like “It’s All In Your Head” or “The Great Indoors” to comment on the interior thoughts many people with depression may have.

Sadire is a cult-favorite brand that constantly keeps fans on their toes. Dan Hoban recently announced that Sadire is releasing an NFT collection called The Sad Times. The collection explores depression and the human condition through satirical sheep characters.

Happiness Project

The mission of the Happiness Project is to “elevate happiness throughout the world while supporting those impacted by mental health issues.” Jake Lavin founded the clothing brand to honor Nick Spaid, a classmate who lost his battle with mental illness in 2017. Through the Happiness Project’s supportive messaging, Jake wants to show people that it’s okay to not always be okay.

The Happiness Project offers a range of clothing items, including t-shirts, sweatshirts, and hats, all of which feature positive messages about mental health. In addition, the brand’s smiley face, named in honor of Nick, is featured in many designs. For example, its Talk About It hoodie features a smiley face with the message, “It’s okay to talk about your mental health.”

Through its positive messaging, Happiness Project spreads awareness and supports non-profits working in suicide prevention. Happiness Project donates 15% of net profits to the American Foundation for Suicide Prevention.

Shine the Light On

Eli Brown launched Shine the Light On after silently struggling with depression and anxiety. After asking for help and starting his recovery journey, he didn’t want others to feel alone and alienated as he did all those years ago. As a result, Shine the Light On promotes mental health advocacy, education, and outreach with its positive apparel.

Shine the Light On offers effortlessly cool streetwear like hoodies, sweatpants, and crewnecks. Instead of an oversized brand logo, each piece has a simple message about how the light you see in others also shines within yourself. It’s a simple, sweet message of encouragement that can reach hundreds of people by simply wearing it out on the street.

In addition to its core collection, Shine the Light On collaborates with influencers and celebrities to create unique capsule releases. For example, the brand currently features collabs with actresses Laura Marano and Corinne Foxx, the daughter of Jamie Foxx.

You Are Enough Co.

When Natalie Oniszk-De Vincenzi lost a good friend to his personal battle with mental health, she knew she had to do something. So she founded You Are Enough Co. to normalize conversations about mental health and illness. In addition, Natalie aims to create a community through her brand’s positive, supportive apparel.

You Are Enough Co.’s trendy apparel features positive affirmations, bright graphics, and bold typography. The brand’s online store has several collections, such as You Are Enough, Self Love, and One Day At A Time. Each collection features a unique selection of screen-printed designs on cozy hoodies, sweats, and t-shirts.

The brand cares about more than selling clothes. There is a page of 24/7 and international mental health and crisis resources for anyone that needs them. In addition, You Are Enough Co. wants its shoppers to get involved. Artists can submit their designs, especially if they honor someone who has or is currently struggling with mental health.

STAY

Shane Ball founded his clothing brand in 2014 with a simple message in mind: stay. STAY conveys the powerful message of acceptance, love, and purpose. The world is a better place if you stay in it.

STAY has affordable, trendy streetwear with unique graphic art and supportive messaging. It’s cool to be kind with the brand’s positive affirmations that are screen-printed on high-quality cotton apparel. For example, STAY’s Trying My Best sweatshirt captures the effortless cool of streetwear while remaining gentle and positive.

The three sides of STAY’s triangle logo represent the brand’s three charity partners. STAY donates 10% of each sale to the National Alliance on Mental Illness, the Anxiety & Depression Association of America, and the American Foundation for Suicide Prevention.

Self-Care Is For Everyone

Self-care is a vital part of mental health. Self-Care Is For Everyone is here to remind you to slow down and take care of yourself. Founders Sasha Aronzon-Martofel, AJ Martofel, and Jonathan Martofel launched their positive self-care brand in 2018 on World Kindness Day.

The sweatshirt and t-shirt brand features adorably colorful and whimsical designs that remind us of what’s important in life. There is even a sweatshirt with 9-8-8, the suicide and crisis lifeline, boldly printed across the front. The best part? Each customer gets one free month of therapy included with their order!

Self-Care Is For Everyone stands by its name by including diverse voices in its brands and advocacy work. For example, the brand collaborates with artists of diverse backgrounds to broaden the conversation about mental health and self-care. Also, the brand donates at least 10% of net profits to mental health advocacy organizations that serve diverse groups, from The Trevor Project to The Audre Lorde Project.

Happii

Happii creates clothing and accessories with positive affirmations you can wear and see daily. In addition, the brand aims to promote crucial mental health skills, like self-love and compassion, that can help us navigate any mental health struggles we may have.

Happii’s designs are minimal but powerful. Bold statements such as “I am enough” and “You can do hard things” are hand-printed on super-soft, high-quality tees, hoodies, and crewneck sweatshirts. In addition, each product in its online store has a detailed explanation of the design and how it relates to mental health awareness.

The brand also spreads positivity beyond its online shop. Happii donates a portion of each purchase to the American Foundation for Suicide Prevention and other mental health organizations.

The Sad Society

While many mental health clothing brands lean into positivity and affirmations, The Sad Society embraces the mantra that it’s okay to not be okay. Founded in 2017, the popular brand creates bold, unapologetic streetwear conveying that sadness is a normal part of life.

Many of The Sad Society’s designs are eye-catching for their pop-culture references. In fact, its signature logo is reminiscent of a very famous, very strange Netflix series (get it?). In addition, the brand encourages shoppers to face their feelings head-on with a bold, larger-than-life sad-face hoodie or a more cheerful tie-dye pullover.

The Sad Society is a small but mighty brand. It’s a cult favorite among celebrities and models like Kristen Stuart and Delilah Belle. In addition, the brand has a huge social media following of people who can’t get enough of its quirky designs.

D.R.E.A.M. Clothing

D.R.E.A.M. Clothing, created by Sammy Sucu in 2017, creates fun, casual, and informative clothing that promotes openness and conversation about mental health. Designed to make people feel seen and heard in their struggles, D.R.E.A.M. wants everyone to feel good inside and out.

The streetwear brand creates edgy, trend-focused pieces that draw influence from skate culture, punk, and the avant-garde. For example, its recent Handle With Care collection features hoodies with bright pastels, modern cuts, and an adorably unironic teddy bear with stuffing coming out the seams. D.R.E.A.M. knows that we can’t be tough and untouchable all the time.

D.R.E.A.M. contributes to mental health and wellness by donating 10% of its profits to nonprofits. The brand currently partners with the National Alliance on Mental Illness and donated over $550,000 to all its nonprofit partners in 2022!

Boys Get Sad Too

Boys Get Sad Too fights toxic masculinity one piece of clothing at a time. Society often ignores the importance of male mental health, but Boys Get Sad Too wants to open up conversations about mental wellness and reduce stigma.

The brand features a wide selection of unisex hoodies, shirts, and accessories that highlight a simple message. Boys get sad, too, and they should feel supported and safe when they express their feelings healthily. The bold text screen printed on each piece conveys that message loud and clear.

In addition to its simple sans-serif designs, Boys Get Sad Too also has eye-catching graphics like snakes, wavy fonts, and pizza slices that bring an edgy streetwear vibe to its positive messaging. Most importantly, Boys Get Sad Too has a comprehensive list of mental health resources available in the UK for shoppers who need assistance.

Feeling Swell

Brothers Billy, Eric, and Brian Barr started Feeling Swell as a fundraising effort for a local New Jersey family affected by Hurricane Sandy. Their first shirt design was such a hit that they decided to make it official and start selling clothing that continued to make a positive impact.

Feeling Swell creates surf-inspired, retro designs and features comfy hoodies, tees, and accessories. You can’t help but feel swell when looking at the brand’s groovy, cheerful designs. For example, its smiley Sun Daisy Crew pullover and 70s-inspired Kindness is Cool Tee ooze positivity and good vibes.

The brand also runs The Feeling Swell Foundation, dedicated to suicide prevention and destigmatizing conversations about suicide and mental health. Through this foundation, a portion of Feeling Swell’s profits goes toward mental health nonprofits like Loveland Foundation and the American Foundation for Suicide Prevention.

This Is Your Sign

Like several other mental health clothing brands in this list, This Is Your Sign started during the pandemic of 2020. Founder Rya Partible launched TIYS because she wants more positivity and light in the world, which can sometimes seem very dark and overwhelming.

This Is Your Sign creates limited edition collections of hoodies and tees with positive, supportive messages. Its signature slogan is “Tell them you love them,” which is very sweet and poignant. The brand also has other collections that support open discussions about community, perseverance, and self-care.

Currently a college student, Rya states in her brand’s mission statement that she wants This Is Your Sign to be a Gen Z movement. She wants more young people to uplift their communities, inspire others, and open up about their mental wellness. Overall, her brand is a powerful force in the mental health fashion sphere.

Ban.do

Ban.do is all about self-care. This famous Los Angeles brand was founded by Jen Gotch and Jamie Coulter in 2008. Ban.do’s mission focuses on spreading positive vibes and encouraging people to care for themselves mentally, emotionally, and physically.

Ban.do’s cheerful, girly designs spark joy and inspire people who need a little encouragement in their day. The brand carries everything from planners to outerwear with positive messages like “Smile” and “Rest, Relax, Repeat.” We dare you not to smile while wearing the brand’s fun apparel.

In addition to being optimistic about mental health, Ban.do’s designs are also fashionable. Each piece draws inspiration from retro designs of the 60s and 70s, creating an effortlessly cool vibe. The brand also collaborates with diverse creative contributors to produce its joyful graphic designs.

Unbroken Athletica

Emily Draeger has a truly inspiring story behind her brand, Unbroken Athletica. She launched her small business in November 2020, the first anniversary of her suicide attempt. Emily felt she had to remain tough as an athlete and never voice her mental health struggles. Through Unbroken Athletica, Emily wants to break down that stigma and support other athletes going through similar struggles.

Unbroken Athletica celebrates the athlete in all of us with its comfy, versatile hoodies, pullovers, and tees. Each piece features signature interlocking circles and the brand’s name, which are subtle signifiers to other athletes that the person wearing Unbroken gear supports mental wellness in athletics.

In addition to its simple yet powerful athletic wear, Unbroken Athletica provides resources on its website for athletes and others who may experience a mental health crisis. Also, 10% of every Unbroken sale is donated to organizations that support athletic mental health, like Athletes for Hope and Athletes Against Anxiety & Depression.

Talk Clothing

Talk Clothing founders Will Birley and Max Cooper want their shoppers to talk about mental health. The Exeter-based brand features casual streetwear with creative, positive messages to encourage, support, and motivate people.

Talk Clothing produces small-batch collections that speak volumes. For example, its Hey Person Behind Me collection features hoodies with a simple, encouraging message printed on the back for anyone to read. Also, the brand donates 10% of each purchase to its partner organization, CALM, which provides resources and a hotline for people who need to speak with a qualified professional.

In addition to mental wellness, Talk Clothing cares about environmental health. The brand is dedicated to high sustainability and ethical production standards, ensuring its clothing uses high-quality, responsibly sourced materials. Talk Clothing knows that promoting a world of positivity and good health includes taking care of our planet.

Serenity Clothing

Serenity Clothing is a UK-based mental health clothing brand serving positivity with a streetwear aesthetic. The brand launched in 2021 as a response to the mental health struggles many people experienced en masse the year before. Therefore, Serenity Clothing is here to create empowering clothing for everyone.

The brand’s products include tees, hoodies, and crewneck pullovers. Its designs are trendy, minimalist, and relaxed. For example, its Empower Your Mind sweatshirt conveys a powerful, positive message while being relaxed, comfy, and casual. Also, its End the Stigma shirt is bold and classic.

Serenity Clothing donates 10% of each order to local UK charities, such as the Mental Health Foundation. In addition, the brand partners with nonprofits to host fundraising and awareness events that further its mission of destigmatizing mental health awareness.

Circa 7

Circa 7 is a Deleware-based brand that crafts on-trend, edgy streetwear for men and women. Circa 7 stands out in the streetwear scene because it openly supports mental health awareness and crafts clothing to break the stigma of mental health struggles.

Circa 7’s Mental Health Collection features a wide selection of tees, hoodies, and sweats with powerful mental health messages and designs. Circa 7’s clothing is understated and comfy, focusing on earth tones and pastel fabrics to support its messaging. For example, shoppers can find unisex hoodies and tees with slogans like “The world needs you” in modern, sleek colors.

In addition to its positive messaging, Circa 7 is eco-conscious. Its Mental Health Collection uses fabrics like organic cotton and recycled polyester. Also, its garments are produced in Fair Trade Certified™ windmill-powered facilities.